Marketscale Attends InfoComm 2017

Posted by Denis McInerny on Jun 19, 2017 9:55:11 AM

Last week, MarketScale supported its wide range of customers in the Professional AV market at InfoComm 2017 in Orlando, Florida. It was a dazzling display of the future of AV for MarketScale partners such as Premier Mounts.

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Topics: B2B Marketing, infocomm2017

Marketscale Attends NeoCon 2017

Posted by Denis McInerny on Jun 19, 2017 9:41:03 AM

Last week, MarketScale participated in NeoCon 2017, supporting customers, creating engaging content and learning the latest the design market has to offer.

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Topics: B2B Marketing, NeoCon2017

Getting to Why: Industry Specific Marketing Content for B2B Brands

Posted by Brandon Morgan on Jun 1, 2017 3:40:58 PM

B2B brands often lag behind their B2C counterparts in the adoption of marketing trends. With longer sales cycles, a higher degree of variability in customer needs and more complex and technical products, it’s only natural that B2B businesses sometimes employ different strategies to market their products.

Identifying the trends that are the best candidates for the B2C to B2B crossover is a challenge every marketing director and VP faces, but sometimes one comes along that is an even better fit in the B2B landscape than the B2C one it came from.  One such trend is the brand voice shift from “what” to “why”.


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Topics: B2B Marketing

Three Vital Components to B2B Marketing Success

Posted by Cameron Cooper on May 25, 2017 1:58:56 PM

 

The B2B marketing world is ever-changing. With new technology, tools, and the rise of social media, our marketing strategies need to evolve, too.

While there are many different approaches you can take when it comes to marketing, the infographic below shares three essential components of a successful and prosperous campaign. Your website, content usage, and activity on social media should grow your audience and drive sales by giving decision makers a sense of your company’s culture and values.

Check out these key tips and insights to improve your marketing efforts and ensure your program is effective!

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Topics: B2B Marketing

How Content Marketing and SEO Relate in 2017

Posted by Terry M. O’Connell on May 19, 2017 4:49:36 PM

Content Marketing correlates directly with SEO

When it comes to digital marketing, many of us have a tendency to see things in black and white, technical SEO and heuristic based Content. The truth of the matter is, the best results come from a healthy combination of the two. Content and SEO are the ying and yang of a great web presence.

The first thing to keep in mind when thinking about the term Search Engine Optimization, is what are your customers/prospects actually looking for? The single best way to gain traction with Google is to simply be the best answer to a question. How is ice-cream made? What are good cloud solutions for logistics companies? Should my team invest in a new project management platform?

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Topics: B2B Marketing, B2B Content, SEO

Virtual Reality is Changing Business

Posted by Denis McInerny on May 5, 2017 9:56:37 AM

Virtual reality is already having a big impact on marketing in 2017...

The demand for virtual reality experiences is growing — companies like Facebook, Samsung, & Google are largely invested in the future of the technology. With the rise of Mobile solutions, widespread use of VR isn’t dependent upon top-of-the-line head-mounted displays (HMDs for short). Thanks to the accessibility of smartphones, average consumers can now get in on the VR fun — and marketers should be paying attention.

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Topics: B2B Marketing, Brand Identity, Brand Strategy, virtual reality

Less Logos: The Shift from Brand Logos to Brand Stories

Posted by Owen Matson, Ph.D. on Apr 26, 2017 6:27:39 PM

Less Logos: The Shift from Brand Logos to Brand Stories

On June 12, 2005, Steve Jobs, the legendary boss of Apple computers, addressed the students of Stanford University: “I am honored to be with you at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.”

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Topics: Brand Identity, Brand Story, Brand Development, Brand Strategy

How to Strategize Content Writing for (Distracted) Online Reading Styles (Infographic)

Posted by Owen Matson, Ph.D. on Apr 25, 2017 7:23:57 PM
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Topics: Content Strategy, Content Writing, Content Marketing, B2B Content Writing, B2B Content Strategy

Why it's More than "Content."

Posted by Owen Matson, Ph.D. on Apr 24, 2017 10:58:14 AM

Somehow, the vast variety and scope of information created and published online has been condemned to reductive summary in the vacuous designation "content."  We may be stuck with the word.  Ubiquitous usage of the term has too deeply embedded itself into the culture and practices surrounding the production and consumption of online work.

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Topics: B2B Content, B2B Digital Marketing, Content Writing, Content Marketing, B2B Content Writing

One Brand, Many Targets: Developing Content Across Verticals

Posted by Owen Matson, Ph.D. on Apr 24, 2017 9:02:56 AM

Marketers know all-too-well that successful content strategy requires the ability to engage a target audience.  Engaging a single audiences in is challenging enough. But brands often target markets in multiple verticals.  As a result, Marketers commonly grapple with greater challenges:

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Topics: B2B Content, B2B Digital Marketing, B2B Content Strategy, Marketing Across Verticals

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