Animated Explainers: Promoting differentiators while lowering sales costs

Posted by Denis McInerny on Jul 31, 2017 6:06:42 PM

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Video is on the rise in business, and animation is no longer reserved for television or the silver screen. Forty-five percent of businesses who use video say they have an explainer video on their home page. Of these businesses, 83 percent say their home page explainer video is effective.

Animated explainer videos are generally 30-90 seconds in length, with engaging visuals, a professional voiceover, and a dynamic song to keep the energy going. From supply chain optimization, to the science behind food allergies, animation opens up the door to be show off your brand in a creative way, all while helping your clients understand why they should choose you.

 

 

Topics: B2B Marketing, animation

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