Denis McInerny

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AVIXA's Own Brad Grimes Discusses Human-Centered Design on the MarketScale Pro AV Podcast

Posted by Denis McInerny on Jul 11, 2018 4:29:28 PM

 

 
Sometimes, technology just moves too quickly. By the time one new thing is integrated, the next big industry-shaker comes along and puts a new challenge on the table. Brad Grimes, Senior Director of Communications for AVIXA, comes on the podcast to tell us how the Pro AV industry is taking a breather and refocusing on the experience of their services and how to adapt innovative solutions to each specific market.
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Topics: B2B Digital Marketing, Professional A/V

MarketScale Original Series: Changing the Business of Baseball with the Savannah Bananas

Posted by Denis McInerny on Jun 19, 2018 4:13:53 PM

MarketScale Sports and Entertainment, presents our trailer for our upcoming Savannah Bananas series debut, highlighting the challenges, processes, opportunities, technologies and leadership lessons from owning and operating a 'fans first' baseball team.

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Topics: Video, MarketScale B2B Marketing, Original Series, Sports & Entertainment

The Future of VR in the Classroom with Elliot Levine of HP

Posted by Denis McInerny on Jun 14, 2018 5:01:14 PM

 

Elliott Levine, Distinguished Technologist and Director of Education for HP sits down with us to talk about how VR and other technology can revolutionize the way educators approach a classroom setting in the future.

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Topics: virtual reality

How AI is Changing Healthcare with Tom Lawry of Microsoft

Posted by Denis McInerny on Jun 14, 2018 8:38:33 AM

Artificial intelligence has found a way to affect every aspect of the healthcare industry, from improving patient care & prevention to reducing administrative costs. Tom Lawry, Director of Worldwide Health for Microsoft, came on the podcast to tell us how AI is applied in new ways every day in the industry, even with social responsibility concerns of the technology. Tom also told us how Microsoft found itself in the healthcare space.

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Topics: artificial intelligence

How the World Learns: The Power of Video for NBA Stars and B2B Content Marketing

Posted by Denis McInerny on May 22, 2018 2:14:48 PM

Digital natives love YouTube, devouring hours of video daily. It’s even making them better at what they do. Take the story of 20-year-old Jayson Tatum, star of the Boston Celtics, featured in the Wall Street Journal. While his youth certainly has a lot to do with his ability on the court, his age also gives him different tools than those of the generations before him. He grew up watching YouTube videos. To be more precise, he didn’t just watch them. He studied them. That’s how people learn today. If you want to know how to do something or become better at it, there’s bound to be thousands, if not millions, of videos to help you.

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Topics: Video, B2B Digital Marketing, B2B Content Writing, Digital Marketing

Videoblog: Evan Bentley Talks Content Marketing

Posted by Denis McInerny on Apr 12, 2018 4:22:32 PM
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Topics: B2B Digital Marketing, Video Marketing

Understanding Pixel Pitch

Posted by Denis McInerny on Feb 1, 2018 8:44:57 AM

 

For pedestrians, auto traffic, event-goers and other consumers, nothing turns heads and captures attention quite like digital signage. Dynamic and vivid LED displays prove superior at content delivery and message dissemination compared to traditional advertising tools such as printed posters, billboards and other types of static signage. But to get the most out of an LED display solution, it’s important to understand the technology as much as possible so it can be optimally deployed. One factor that should be given particular consideration is pixel pitch. 

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Topics: B2B Content, Professional A/V, pixel pitch, LED

High Tech Lighting To Help Serve Hospitals

Posted by Denis McInerny on Jan 24, 2018 11:01:54 AM

The Internet of Things is starting to play an important role in hospital lighting and control systems. LED technology is expected to leverage the Internet of Things (IoT) for smart building solutions. As a result, hospitals are changing from legacy systems to LED systems that offer varying levels of automation. LED light sources are able to fine-tune both the light levels and types of lighting needed in health care facilities.

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Topics: B2B Marketing, Building Management, B2B Content Strategy

Established Companies May See More Marketing Value from Artificial Intelligence than Startups

Posted by Denis McInerny on Jan 11, 2018 8:46:20 AM

Established Companies May See More Marketing Value from Artificial Intelligence than Startups

When many marketers in companies that would not exactly call themselves “tech startups” hear about artificial intelligence in marketing, it can sound like science fiction. Sure, there are plenty of algorithmic and automatic features in common programs such as CRM and Marketing Automation suites, but really leveraging “Artificial Intelligence” for game-changing value? It doesn’t seem realistic yet.

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Topics: Content, B2B Content, ai, artificial intelligence

Jason Young on Changing The Fan Experience with Samsung

Posted by Denis McInerny on Dec 21, 2017 12:51:34 PM

Jason Young on Changing The Fan Experience with Samsung

On this episode of the Pro A/V podcast, we have the chance to chat with Jason Young, Senior Channel Technical Manager of Samsung Electronics America. Jason leads us through the world of digital signage, and how it plays a major role in the fan experience in sports. 

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Topics: Video, Content, B2B Content

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