Denis McInerny

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Marketing Statistics Prove Value of B2B Video Content

Posted by Denis McInerny on Dec 12, 2017 9:27:42 AM

Marketing Statistics Prove Value of B2B Video Content

It goes without saying that people love watching videos – it’s fast, informative and fun. But let’s look at why video should be such an important part of your online marketing strategy.

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Topics: Video, Content, B2B Content

Alan Brawn Joins Pro AV Now for Digital Signage Discussion

Posted by Denis McInerny on Nov 8, 2017 3:11:37 PM

Alan Brawn calls into the show today to discuss some key elements of Digital Signage in the industry as well as highlights a new/old Display technology: Direct View LED.

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Topics: Creative, Content, Narrative Marketing, storytelling, Thought Leadership, STrategy

Video Continues to Lead Content Marketing Formats

Posted by Denis McInerny on Oct 30, 2017 10:01:00 AM

The power of marketing with video content has been well documented. In B2B marketing, popular uses for video marketing include: 

  • Customer testimonial video
  • 3D product videos
  • Videos demonstrating how products are made
  • Animated explainer videos
  • Tradeshow and live event video content
  • Employee interviews and company history videos
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Topics: Creative, Content, Narrative Marketing, storytelling, Thought Leadership, STrategy

Inbound Marketing for Manufacturers

Posted by Denis McInerny on Aug 9, 2017 11:31:49 AM

Manufacturers of premium products are important to our economy in so many ways. Not only do they design and build essential components, parts, devices, machines, vehicles and more, but their production in itself represents economic health. Where there is creativity there is invention and where invention meets investment and demand, differentiated products solve big problems. Premium means proprietary. And with proprietary design and build comes a very special story behind each manufactured good. Why does it exist? What does it solve? How does it work and why is it better than a cheaper substitute?

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Topics: B2B Content

Animated Explainers: Promoting differentiators while lowering sales costs

Posted by Denis McInerny on Jul 31, 2017 6:06:42 PM

Video is on the rise in business, and animation is no longer reserved for television or the silver screen. Forty-five percent of businesses who use video say they have an explainer video on their home page. Of these businesses, 83 percent say their home page explainer video is effective.

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Topics: B2B Marketing, animation

Content Marketing with 3D Product Animation

Posted by Denis McInerny on Jul 11, 2017 10:13:27 AM

B2B marketers are leveraging new mediums to demonstrate their technology, premium differentiators, and profitably grow within key markets. We work in a digital world with every brand's constant stream of content competes across platforms ranging from social media, to blogs and industry events. No matter what industry you are in you want your brand to have a regular schedule of video postings, social media, and anything possible to engage with your customers and prospects. But the reality is that some products require marketers to go to greater lengths to explain. Some products jump off the page and demand an awesome video while others may require more technical content demonstrating specifications, features and engineering detail. What is the solution for these more challenge marketing opportunities? 

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Topics: B2B Marketing, B2B Content Strategy, animation, 3D

Marketscale Attends InfoComm 2017

Posted by Denis McInerny on Jun 19, 2017 9:55:11 AM

Last week, MarketScale supported its wide range of customers in the Professional AV market at InfoComm 2017 in Orlando, Florida. It was a dazzling display of the future of AV for MarketScale partners such as Premier Mounts.

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Topics: B2B Marketing, infocomm2017

Marketscale Attends NeoCon 2017

Posted by Denis McInerny on Jun 19, 2017 9:41:03 AM

Last week, MarketScale participated in NeoCon 2017, supporting customers, creating engaging content and learning the latest the design market has to offer.

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Topics: B2B Marketing, NeoCon2017

Virtual Reality is Changing Business

Posted by Denis McInerny on May 5, 2017 9:56:37 AM

Virtual reality is already having a big impact on marketing in 2017...

The demand for virtual reality experiences is growing — companies like Facebook, Samsung, & Google are largely invested in the future of the technology. With the rise of Mobile solutions, widespread use of VR isn’t dependent upon top-of-the-line head-mounted displays (HMDs for short). Thanks to the accessibility of smartphones, average consumers can now get in on the VR fun — and marketers should be paying attention.

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Topics: B2B Marketing, Brand Identity, Brand Strategy, virtual reality

4 Tips to Optimize Social Media for B2B Marketing

Posted by Denis McInerny on Apr 4, 2017 9:26:38 AM

When Facebook first launched in 2004, it's sole purpose was to connect college students socially. When Twitter started a few years later in 2006, it was designed to serve as a ‘headline-only’ version of a personal blog. The beginnings of social media were largely focused around connecting individuals with other individuals. And now, it’s predicted that the number of worldwide social media users will grow from 2.1 billion in 2015 to 2.6 billion by 2018.

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Topics: B2B Social Media Marketing

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