Marketing Analytics Optimize Decision Making, Improves Marketing ROI

Posted by Thomas Riley on Apr 12, 2018 11:35:05 AM

 

data and analytics

As the saying goes, you wouldn’t drive a car without a dashboard, so don’t market your business without a good dashboard.

With a good view into the data and analytics of your business, marketing decisions can be more informed.

Which products are seeing the most quotes on your website? Which regions are generating the most quotes? Which markets are demonstrating the most engagement with your website? In terms of content marketing, which blogs, videos and case studies are performing best?

Data Makes A Difference

A/B testing calls-to-action and browsing heat maps to determine website performance is important. And segmenting your marketing analytics by each application, market and industry insures that you are developing a marketing strategy that resonates with each B2B buyer.

When it comes to marketing data and analytics, the statistics are definitive—good marketers use data insights to make decisions, analyze campaigns, and save time and money, while improving conversions.

Good analytics can answer key strategic questions and give business leaders the opportunity to set and exceed goals based on industry performance.

Did you know that 34% of online purchases take place via mobile?

63% of your prospects may not be knowledgeable about your products and services at the time of the first sales conversation.

61% of organizations attribute social selling to increased sales.

AdobeStock_99588132

And where is your social media engagement coming from? According to MarketScale analytics, top B2B marketing performers often see 60% of visitors from social from LinkedIn. 

What are the key metrics in your marketing strategy? Create a custom dashboard today to measure, analyze and inform your marketing campaigns with MarketScale.

Contact Us

New Call-to-action

RELATED LINKS 
MarketScale Video Solutions

Video Content and B2b Marketing: The Numbers Say It All.

More Video is Uploaded Every 30 Days Than Total Amount Created by Top 3 U.S. TV Networks in the Past 30 Years

The Brain Science of Video Marketing Content Video

Even Better than the Real Thing: Animate Your B2B Marketing

MarketScale Video Integration is the Solution B2B Marketers Needed for Scalable Marketing Video

Premier Mounts Launches 3D Animation; What's Next in Product Marketing

MarketScale Video Engages Buyers

How Video Increases Alignment between Marketing and Sales

MarketScale 3D Content Marketing with VIMtrek and Samsung Technology

Chicago. New York. Los Angeles. Atlanta. Orlando. Philadelphia. Dallas: MarketScale Video Goes on Tour

MarketScale Supports Clients with Video at AIA National Convention in Philadelphia

Request Free Storyboard

 

Topics: anayltics, data, data centralization, MarketScale Dashboard

Recent Posts

Posts by Topic

see all