Marketing Statistics Prove Value of B2B Video Content

Posted by Denis McInerny on Dec 12, 2017 9:27:42 AM


Marketing Statistics Prove Value of B2B Video Content

It goes without saying that people love watching videos – it’s fast, informative and fun. But let’s look at why video should be such an important part of your online marketing strategy.

  • 59% of viewers will watch a video to the end that is less than one minute. - Wistia 
  • 92% of mobile video viewers share videos with others. - Invodo
  • 65% of executives have visited a vendor’s site after watching a video. - Forbes 
  • 70% of marketing professionals report that video converts better than any other medium. - MarketingProfs 
  • When marketers included a video in an email, the click-through rate increased by 200% – 300%. - Forrester Research 
  • The average internet user spends 88% more time on a website with video. - Mist Media 
  • 300 hours of video are uploaded to YouTube every minute. - YouTube 
  • 64% of consumers are more likely to buy a product after watching a video about it. - comScore
  • Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos. - comScore 
  • 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. - Forbes Insight
  • Homepage videos are shown to increase conversion rates by 20% or more. - ReelSEO
  • Using video on landing pages can increase conversion by 80%. - Unbounce


Without a doubt video content is definitely going to continue as a trend in 2017 as brands create more videos, embrace the benefits of interactive visuals within their content, and we’ll see a lot more 15 to 30 second video clips gaining traction on social media too. Let’s look at some statistics and facts for video content for the past year: 

  • "How to" searches on YouTube are up 70% year over year. - Google
  • Video will account for 69% of all consumer internet traffic by 2017. - Cisco 
  • 80% of consumer internet traffic will be devoted to watching video by 2019. - Cisco 
  • It would take someone 5 million years to watch the amount of video that crosses global IP networks in a single month by 2019. - Cisco 
  • Social video generates 1200% more shares than text and images combined. – Brightcove 
  • Companies using video enjoy 41% more web traffic from search than non-users. - Aberdeen 
  • 79% of web browsers will watch online videos every day. - Groupon 
  • There will be $12.82 billion ad revenue by online video in 2018 compared to $7.7b in 2015. - YouTube 
  • 46% of customers say that video ads should be no longer than 15 seconds. - Points Group 
  • Every 5 tweets on Twitter contain a video. - Twitter
  • 15 second Instagram videos have twice the engagement than Instagram photos. - Instagram 
  • 40% of the most shared Instagram videos came from brands in 2015. - Instagram 
  • Only 24% of brands are using online video to market to consumers. - Kantar Media 
  • 62% of consumers are more likely to have a negative perception of a brand that publishes poor quality video. - Brightcove 
  • One minute of video is worth 1.8 million words. - Dr. James McQuivey, Forrester Research

To learn more about how MarketScale supports the marketing goals of partnering clients, feel free to contact me or visit or our website.

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