Animated Explainers: Promoting differentiators while lowering sales costs

Posted by Denis McInerny on Jul 31, 2017 6:06:42 PM

Video is on the rise in business, and animation is no longer reserved for television or the silver screen. Forty-five percent of businesses who use video say they have an explainer video on their home page. Of these businesses, 83 percent say their home page explainer video is effective.

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Topics: B2B Marketing, animation

Content Marketing with 3D Product Animation

Posted by Denis McInerny on Jul 11, 2017 10:13:27 AM

B2B marketers are leveraging new mediums to demonstrate their technology, premium differentiators, and profitably grow within key markets. We work in a digital world with every brand's constant stream of content competes across platforms ranging from social media, to blogs and industry events. No matter what industry you are in you want your brand to have a regular schedule of video postings, social media, and anything possible to engage with your customers and prospects. But the reality is that some products require marketers to go to greater lengths to explain. Some products jump off the page and demand an awesome video while others may require more technical content demonstrating specifications, features and engineering detail. What is the solution for these more challenge marketing opportunities? 

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Topics: B2B Marketing, B2B Content Strategy, animation, 3D

Marketscale Attends InfoComm 2017

Posted by Denis McInerny on Jun 19, 2017 9:55:11 AM

Last week, MarketScale supported its wide range of customers in the Professional AV market at InfoComm 2017 in Orlando, Florida. It was a dazzling display of the future of AV for MarketScale partners such as Premier Mounts.

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Topics: B2B Marketing, infocomm2017

Marketscale Attends NeoCon 2017

Posted by Denis McInerny on Jun 19, 2017 9:41:03 AM

Last week, MarketScale participated in NeoCon 2017, supporting customers, creating engaging content and learning the latest the design market has to offer.

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Topics: B2B Marketing, NeoCon2017

Getting to Why: Industry Specific Marketing Content for B2B Brands

Posted by Brandon Morgan on Jun 1, 2017 3:40:58 PM

B2B brands often lag behind their B2C counterparts in the adoption of marketing trends. With longer sales cycles, a higher degree of variability in customer needs and more complex and technical products, it’s only natural that B2B businesses sometimes employ different strategies to market their products.

Identifying the trends that are the best candidates for the B2C to B2B crossover is a challenge every marketing director and VP faces, but sometimes one comes along that is an even better fit in the B2B landscape than the B2C one it came from.  One such trend is the brand voice shift from “what” to “why”.


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Topics: B2B Marketing

Three Vital Components to B2B Marketing Success

Posted by Cameron Cooper on May 25, 2017 1:58:56 PM

 

The B2B marketing world is ever-changing. With new technology, tools, and the rise of social media, our marketing strategies need to evolve, too.

While there are many different approaches you can take when it comes to marketing, the infographic below shares three essential components of a successful and prosperous campaign. Your website, content usage, and activity on social media should grow your audience and drive sales by giving decision makers a sense of your company’s culture and values.

Check out these key tips and insights to improve your marketing efforts and ensure your program is effective!

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Topics: B2B Marketing

How Content Marketing and SEO Relate in 2017

Posted by Terry M. O’Connell on May 19, 2017 4:49:36 PM

Content Marketing correlates directly with SEO

When it comes to digital marketing, many of us have a tendency to see things in black and white, technical SEO and heuristic based Content. The truth of the matter is, the best results come from a healthy combination of the two. Content and SEO are the ying and yang of a great web presence.

The first thing to keep in mind when thinking about the term Search Engine Optimization, is what are your customers/prospects actually looking for? The single best way to gain traction with Google is to simply be the best answer to a question. How is ice-cream made? What are good cloud solutions for logistics companies? Should my team invest in a new project management platform?

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Topics: B2B Marketing, B2B Content, SEO

Virtual Reality is Changing Business

Posted by Denis McInerny on May 5, 2017 9:56:37 AM

Virtual reality is already having a big impact on marketing in 2017...

The demand for virtual reality experiences is growing — companies like Facebook, Samsung, & Google are largely invested in the future of the technology. With the rise of Mobile solutions, widespread use of VR isn’t dependent upon top-of-the-line head-mounted displays (HMDs for short). Thanks to the accessibility of smartphones, average consumers can now get in on the VR fun — and marketers should be paying attention.

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Topics: B2B Marketing, Brand Identity, Brand Strategy, virtual reality

The Value of Infographics in B2B Marketing

Posted by Owen Matson, Ph.D. on Apr 19, 2017 12:17:02 PM

The Value of Infographics in B2B Marketing

Infographics have emerged in status from powerful option to essential strategy. Consider the stats:

  • According to Hubspot, "blog articles that included infographics generated an average of 178% more inbound links and 72% more views than all other posts." 
  • Demand for infographics has increased 800% in the past year.
  • Infographics are liked and shared on social media 3X more than other any other type of content. -MassPlanner

The most powerful infographics do more than simply present information; they can telegraph a complex story in simple visual terms to a broad range of audiences in creative and engaging ways.

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Topics: B2B Marketing, B2B Content, B2B Digital Marketing, Content Marketing, Infographics

Why Marketing and Sales Need to Collaborate on Content Strategy

Posted by Owen Matson, Ph.D. on Apr 19, 2017 9:30:45 AM

Marketing and sales tend not to have a reputation for collaboration—in terms of partnerships, the two are more likely to inspire comparison to King Kong and Godzilla.

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Topics: Content, B2B Marketing, Content Strategy, Marketing and Sales

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