Does Your Brand Pass the Swag Test?

Posted by Owen Matson, Ph.D. on Apr 11, 2017 6:02:28 PM

The Swag Test:

To evaluate the impact of your brand, consider the swag test.  Offer potential or existing clients a hat or some other bit of wearable swag that bears your brand.  Would they wear it like a John Deere hat?  If you don't have the necessary swag, don't worry. The following questions also work as a useful thoughtg experiment: 

Read More

Topics: Differentiators, Brand, B2B Branding,, Brand Identity, Brand Development, Branding

Recent Posts

Posts by Topic

see all