Marketing and sales tend not to have a reputation for collaboration—in terms of partnerships, the two are more likely to inspire comparison to King Kong and Godzilla.
"Don’t Make Your Sales Team Run Marathons on Milk Duds."
Let me explain. See, I had this kind of absurdly anxious nightmare. Our firm was in some kind of Olympic race—but not really The Olympics. (You know how dreams are.) Anyway, we were sending our sales team out to run a marathon. For some reason, I said, "they can't run on an empty stomach." Then the sales team looked at me. Somehow, I realized I was in charge of the food. Then I gave them each a Milk Dud. That’s right—a Milk Dud, the odd little chocolate-caramel candies in the yellow box. Except I didn’t give them a box of Milk Duds--just a Milk Dud, singular. They looked confused and disappointed. I felt guilty and anxious. Then we lost the marathon.