AVIXA's Own Brad Grimes Discusses Human-Centered Design on the MarketScale Pro AV Podcast

Posted by Denis McInerny on Jul 11, 2018 4:29:28 PM

 

 
Sometimes, technology just moves too quickly. By the time one new thing is integrated, the next big industry-shaker comes along and puts a new challenge on the table. Brad Grimes, Senior Director of Communications for AVIXA, comes on the podcast to tell us how the Pro AV industry is taking a breather and refocusing on the experience of their services and how to adapt innovative solutions to each specific market.
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Topics: B2B Digital Marketing, Professional A/V

New Technology for the Customer Experience Can Increase Engagement, Client Retention

Posted by Thomas Riley on Feb 22, 2018 5:30:30 PM

You’ve gotten your customer to download your app or sign up at your website, but now what? How can you use the power of that technology to keep your customers engaged and, ultimately, retain them as customers for the long term? As the fitness chain Equinox has discovered, the key is leveraging technology to ensure your customers are motivated to utilize your services.

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Topics: B2B Content, Professional A/V, pixel pitch, LED

Understanding Pixel Pitch

Posted by Denis McInerny on Feb 1, 2018 8:44:57 AM

 

For pedestrians, auto traffic, event-goers and other consumers, nothing turns heads and captures attention quite like digital signage. Dynamic and vivid LED displays prove superior at content delivery and message dissemination compared to traditional advertising tools such as printed posters, billboards and other types of static signage. But to get the most out of an LED display solution, it’s important to understand the technology as much as possible so it can be optimally deployed. One factor that should be given particular consideration is pixel pitch. 

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Topics: B2B Content, Professional A/V, pixel pitch, LED

MarketScale Media: The News Hub for 38 B2B Markets Across 12 Industries

Posted by Owen Matson, Ph.D. on Apr 3, 2017 9:00:48 AM

MarketScale Media: 12 Industries, 38 Markets: The One-Stop-Hub B2B News and Insights

 

Last February, MarketScale Launched its B2B Media Homesite: A one-stop hub for the the latest news and trends informing shaping the world's most vital B2B industries. MarketScale Media provides news and insights relevant to 38 B2B markets across 12 industries. That's a conservative estimate, when one notes the range in topics--from Biotech and Healthcare management, Sustainable Design, A/V Components, Autonomous vehicles, and Digital Signage, the scope of MarketScale's Media Coverage is hard to determine in quantitative terms.  

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Topics: Healthcare Industry, IOT, Professional A/V, Architecture, Building Management, Chemical Science, Biotech, Sciences, Automative Industry Trends, B2B Industry News, Design, Construction Industry, Industrial IoT, MarketScale B2B News, B2B Markets, Engineering, Electrical Engineering, Science, Software and Electronics, Food and Beverage

This Week in A/V: Virtual March Madness App, Bose Conferencing, and More

Posted by Owen Matson, Ph.D. on Mar 24, 2017 7:59:15 PM

 

KEEPING THE CUTTING EDGE OF A/V SHARP THROUGH VALUED PARTNERSHIPS

Contemporary Research expands manufacturing representatives with two new valued partnerships with Visitec Marketing Associates, Inc and NewComm Technologies. 
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Topics: B2B Content, A/V Marketing, Professional A/V

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