Quick Tips for Growing Your Network on LinkedIn

Posted by Owen Matson, Ph.D. on Apr 3, 2017 8:00:00 AM

Quick Tips for Growing Your Network on LinkedIn

Anytime someone calls into your office looking for information but is not yet ready to become a customer you should be connecting with them on LinkedIn and nurturing that lead even further. Building these types of connections is a great way to build up your potential client base and connect with a much broader network. LinkedIn has 3 degrees of connections, 1st, 2nd and 3rd, so you have the potential to connect with millions of people.

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Topics: Social Media Marketing, Social Selling, LinkedIn, B2B Digital Marketing, B2B Social Media Marketing

Quick Tips for B2B Marketing on LinkedIn

Posted by Owen Matson, Ph.D. on Mar 17, 2017 2:18:36 PM

Why LinkedIn?

With its publishing platform and career-centric approach to social networking, LinkedIn has become a vital space for B2B brands to connect with clients and prospects in niche markets. Consider the statistics:

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Topics: Content, B2B Marketing, B2B Content, Content Strategy, Social Media Marketing, B2B Social Selling, Social Selling, LinkedIn

Ugh—Join a Social Site?  Despite Obvious Value, Joining Social Media Can Feel Like an Obligation

Posted by Owen Matson, Ph.D. on Mar 17, 2017 12:51:56 PM

While Social Media is Essential to Businesses, the Reluctance to Dive in Makes Sense  

Joining and marketing your business on social media site is no longer an option, but a necessity.  It’s also fun. But diving in cold turkey is hard. Watching a really good show on Netflix is also fun. But that doesn’t mean it’s easy to commit to a new series... 

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Topics: B2B Marketing, B2B Content, Content Strategy, Social Media Marketing, B2B Social Selling, Social Selling

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