Marketers in MedTech Must Strategize for an Ever-changing Audience of Decision Makers

Posted by Owen Matson, Ph.D. on Mar 20, 2017 1:47:05 PM

MEETING THE CHALLENGES OF MARKETING MEDICAL DEVICES

Content Creation:

According to a 2016 survey by HiMSS Media, an overwhelming 74% of healthcare marketers plan to develop a lot more content:

Read More

Topics: Marketing Services, Creative, Solutions, inbound, Business Communication, B2B Marketing, B2B Content, Content Strategy, B2B Social Selling

Overloaded, Understaffed, B2B Marketers Report Rising Stress

Posted by Owen Matson, Ph.D. on Mar 15, 2017 6:02:43 PM

B2B Marketers are "Losing sleep" from Job Stress

According to a an article published earlier this week in The Drum, B2B marketing directors are losing sleep over their jobs.

  • 65% of senior marketers are more stressed in their job than they were a year ago and
  • 53% say they have “too much to do with too little time.”

The study attributes the stress to the ways in which “competitive changes and choice” are driving “delays in decision-making” that place B2B marketers “under increased pressure to meet marketing challenges with innovation and creativity.”

Read More

Topics: Marketing Services, Solutions, B2B Marketing, B2B Content

Calculating the ROI of Hiring a B2B Marketing Firm

Posted by Owen Matson, Ph.D. on Mar 15, 2017 4:24:46 PM

Digital Marketing: Lots of Work!
This much is certain: The digital marketing landscape continues to evolve at a pace that far exceeds the bandwidth of a single in-house marketing manager—or even a small, in-house team. To maintain a competitive digital presence, marketers must collect and monitor data and analytics across multiple channels, track the performance of a range of content forms aimed at multiple target audiences along multiple stages of the sales cycle.  And this is just the beginning...

Read More

Topics: Video, Marketing Technology, Creative, Solutions, Business Communication, B2B Marketing, B2B Content, Content Strategy

How Video Increases Alignment between Marketing and Sales

Posted by Owen Matson, Ph.D. on Mar 4, 2017 6:22:47 PM

To maintain pace in a modern B2B marketing environment, it has become crucial to think in terms of a full revenue cycle, from initial awareness to sales closed, instead of simply in terms of a sales cycle. The full revenue cycle requires both sales & marketing departments working together towards the same revenue goals.

Read More

Topics: Video, Marketing Services, Content, Solutions, B2B Marketing, B2B Content, Content Strategy

How B2B Marketers Can Leverage Social Media to Support Sales Teams

Posted by Owen Matson, Ph.D. on Mar 3, 2017 12:18:21 PM

It's easy to forget:

Fundamentally, the role of the marketing department is to make sure that the sales department is successful. In B2B, sales owns the responsibility to deliver revenue. And marketing’s role is to make sales more productive—to help them reduce the sales cycle.

Read More

Topics: Solutions, B2B Marketing, B2B Content, Content Strategy

How Marketers Can Increase Engagement by Asking Big Questions

Posted by Owen Matson, Ph.D. on Dec 21, 2016 12:04:30 PM

Traditional images of teachers envision them lecturing at the class--the so-called "sage on the stage." In truth, the most powerful educators ask questions.  Content needs to follow suit. After all, content must inspire engagement.  Lectures can be pretty boring.  

Read More

Topics: Content, Solutions

Inbound 2015 Takeaway: SalesBound Depicts HubSpot's Value

Posted by admin on Sep 11, 2015 5:46:04 PM

Inbound 2015 was a great experience for 14,000 marketers, agencies, partners and vendors who attended this week in Boston. It was a testament to the Inbound Movement, the product vision for Hubspot, and their executive commitment to investing in their marketing community. It wasn’t a Hubspot sales pitch, it was an educational revival – with something to learn in every session and event. In a standardizing and commoditizing Marketing Automation world, Hubspot continues to emerge as the differentiator. While others ‘automate’, and focus on the technology, Hubspot differentiates with its focus on content, outcomes, training, philosophy and methodology for the most unique approach in the category.

Read More

Topics: Automated Sales, Differentiators, Marketing Technology, Marketing Services, Direct Sales, Tech Integration, Creative, Content, Solutions

Recent Posts

Posts by Topic

see all