MarketScale Original Series: Changing the Business of Baseball with the Savannah Bananas

Posted by Denis McInerny on Jun 19, 2018 4:13:53 PM

MarketScale Sports and Entertainment, presents our trailer for our upcoming Savannah Bananas series debut, highlighting the challenges, processes, opportunities, technologies and leadership lessons from owning and operating a 'fans first' baseball team.

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Topics: Video, MarketScale B2B Marketing, Original Series, Sports & Entertainment

How the World Learns: The Power of Video for NBA Stars and B2B Content Marketing

Posted by Denis McInerny on May 22, 2018 2:14:48 PM

Digital natives love YouTube, devouring hours of video daily. It’s even making them better at what they do. Take the story of 20-year-old Jayson Tatum, star of the Boston Celtics, featured in the Wall Street Journal. While his youth certainly has a lot to do with his ability on the court, his age also gives him different tools than those of the generations before him. He grew up watching YouTube videos. To be more precise, he didn’t just watch them. He studied them. That’s how people learn today. If you want to know how to do something or become better at it, there’s bound to be thousands, if not millions, of videos to help you.

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Topics: Video, B2B Digital Marketing, B2B Content Writing, Digital Marketing

MarketScale in Dubai for Video Production at Gulfood 2018

Posted by Josh Brummett on Mar 1, 2018 11:16:58 AM

MarketScale just completed one of its most exciting assignments of all time, filming in Dubai, UAE, in February at the Gulfood show. The memorable event, which took place from February 17th through the 21st at the Dubai World Trade Center, is an annual celebration of the global food and beverage community—a chance for innovators and industry thought leaders to gather and connect.

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Topics: Video, Content Creation, B2B Content Strategy

Jason Young on Changing The Fan Experience with Samsung

Posted by Denis McInerny on Dec 21, 2017 12:51:34 PM

Jason Young on Changing The Fan Experience with Samsung

On this episode of the Pro A/V podcast, we have the chance to chat with Jason Young, Senior Channel Technical Manager of Samsung Electronics America. Jason leads us through the world of digital signage, and how it plays a major role in the fan experience in sports. 

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Topics: Video, Content, B2B Content

Dr. Jose Medina Inojosa of the Mayo Clinic Discusses Staying Healthy At Work

Posted by Denis McInerny on Dec 21, 2017 8:43:57 AM

Dr. Jose Medina Inojosa of the Mayo Clinic Discusses Staying Healthy At Work

On this episode of our healthcare podcast, we sit down with Dr. Jose Medina Inojosa of the Mayo Clinic to discuss cardiovascular health, obesity, and the new ways physicians are starting to think in these areas.

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Topics: Video, Content, B2B Content

Marketing Statistics Prove Value of B2B Video Content

Posted by Denis McInerny on Dec 12, 2017 8:27:42 AM

Marketing Statistics Prove Value of B2B Video Content

It goes without saying that people love watching videos – it’s fast, informative and fun. But let’s look at why video should be such an important part of your online marketing strategy.

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Topics: Video, Content, B2B Content

How Inbound Marketing Can Optimize ROI on Trade Shows

Posted by Owen Matson, Ph.D. on Mar 27, 2017 5:03:10 PM

In an era of digitized marketing, one might think trade shows and other live-event-based marketing strategies would move into decline.  To the contrary, tradeshow marketing as a tactic has shown remarkable resilience.  After all, marketers realize that there is no substitute for face-to-face meetings with clients and key business partners.  Moreover, digitization has only enhanced the potential marketing power of trade events. 

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Topics: Video, B2B Content, Content Strategy, B2B Digital Marketing, Event Marketing, Trade Shows

Why Your B2B Strategy Needs SlideShare

Posted by Owen Matson, Ph.D. on Mar 24, 2017 2:18:18 PM

Social media for B2B has changed its landscape more times than most of us can count. We all continue to participate in the evolution of an ever-growing share of platforms that started with basics like Facebook, LinkedIn and Twitter. Not to mention that there are many of you who have quickly learned how to source Pinterest and Instagram for mobile marketing outreach. 

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Topics: Video, Content, B2B Content, Content Strategy, B2B Social Selling

Need Content?  How to Choose a B2B Marketing Firm that Creates Content

Posted by Owen Matson, Ph.D. on Mar 17, 2017 5:04:57 PM

Need Content?  How to Choose a B2B Marketing Firm that Creates Content

As with any major business decision, when it comes to choosing a marketing agency, you will find endless advice.  And, as with much advice, the guidance provided tends to reflect the priorities of the one giving it.  So, in the interest of full disclosure, as Content Director at an agency that focuses on actually producing content for clients—not all agencies create content—I tend to see quality content creation as the central consideration. 

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Topics: Video, Creative, Content, Business Communication, B2B Marketing, B2B Content, Content Strategy, B2B Social Selling

Calculating the ROI of Hiring a B2B Marketing Firm

Posted by Owen Matson, Ph.D. on Mar 15, 2017 3:24:46 PM

Digital Marketing: Lots of Work!
This much is certain: The digital marketing landscape continues to evolve at a pace that far exceeds the bandwidth of a single in-house marketing manager—or even a small, in-house team. To maintain a competitive digital presence, marketers must collect and monitor data and analytics across multiple channels, track the performance of a range of content forms aimed at multiple target audiences along multiple stages of the sales cycle.  And this is just the beginning...

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Topics: Video, Marketing Technology, Creative, Solutions, Business Communication, B2B Marketing, B2B Content, Content Strategy

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