MarketScale just completed one of its most exciting assignments of all time, filming in Dubai, UAE, in February at the Gulfood show. The memorable event, which took place from February 17th through the 21st at the Dubai World Trade Center, is an annual celebration of the global food and beverage community—a chance for innovators and industry thought leaders to gather and connect.
Jason Young on Changing The Fan Experience with Samsung
On this episode of the Pro A/V podcast, we have the chance to chat with Jason Young, Senior Channel Technical Manager of Samsung Electronics America. Jason leads us through the world of digital signage, and how it plays a major role in the fan experience in sports.
Dr. Jose Medina Inojosa of the Mayo Clinic Discusses Staying Healthy At Work
On this episode of our healthcare podcast, we sit down with Dr. Jose Medina Inojosa of the Mayo Clinic to discuss cardiovascular health, obesity, and the new ways physicians are starting to think in these areas.
Marketing Statistics Prove Value of B2B Video Content
It goes without saying that people love watching videos – it’s fast, informative and fun. But let’s look at why video should be such an important part of your online marketing strategy.
In an era of digitized marketing, one might think trade shows and other live-event-based marketing strategies would move into decline. To the contrary, tradeshow marketing as a tactic has shown remarkable resilience. After all, marketers realize that there is no substitute for face-to-face meetings with clients and key business partners. Moreover, digitization has only enhanced the potential marketing power of trade events.
Social media for B2B has changed its landscape more times than most of us can count. We all continue to participate in the evolution of an ever-growing share of platforms that started with basics like Facebook, LinkedIn and Twitter. Not to mention that there are many of you who have quickly learned how to source Pinterest and Instagram for mobile marketing outreach.
Need Content? How to Choose a B2B Marketing Firm that Creates Content
As with any major business decision, when it comes to choosing a marketing agency, you will find endless advice. And, as with much advice, the guidance provided tends to reflect the priorities of the one giving it. So, in the interest of full disclosure, as Content Director at an agency that focuses on actually producing content for clients—not all agencies create content—I tend to see quality content creation as the central consideration.
Digital Marketing: Lots of Work!
This much is certain: The digital marketing landscape continues to evolve at a pace that far exceeds the bandwidth of a single in-house marketing manager—or even a small, in-house team. To maintain a competitive digital presence, marketers must collect and monitor data and analytics across multiple channels, track the performance of a range of content forms aimed at multiple target audiences along multiple stages of the sales cycle. And this is just the beginning...
UGC in the B2B: What is User Generated Content?
UGC, or User Generated Content, is the practice of encouraging, curating, and utilizing content produced by clients and audiences. Instead of producing the content for audiences to read and view, companies operate as editors collecting the work from current and prospective clients.
Because many of the most high-profile and successful UGC campaigns have taken place in the context of B2C markets (see, for example, Starbuck’s White Cup Content from 2014), the practice has long been perceived as the exclusive terrain of B2C marketing. Yet, more recently, the practice has proved equally beneficial in the B2B world. Intuit, ESPN, and Salesforce have all found success in UGC campaigns.
To help get you started on developing your own UGC campaign, we provide an expansive overview that includes all the why's and how's of UGC content.
To maintain pace in a modern B2B marketing environment, it has become crucial to think in terms of a full revenue cycle, from initial awareness to sales closed, instead of simply in terms of a sales cycle. The full revenue cycle requires both sales & marketing departments working together towards the same revenue goals.