The Current State of Mexican Food

Posted by Cristian Jimenez on May 22, 2019 1:31:59 PM

Mexican food is a big part of the Dallas-Fort Worth Metroplex and Texas in general. Despite that, it seems no one really knows where to look when searching for an authentic Mexican food experience.

Read More

Topics: Food and Beverage, Mexican food

Sony's Rise & Canon's Demise

Posted by Geoff Short on May 21, 2019 5:18:58 PM
About eight years ago, Canon started to dominate the video market with its 5D MKII camera lineup. Being able to capture high quality 1080p video and beautiful photos in one body was a huge selling point to filmmakers. Canon sat on this throne for many years, with little innovation or change to their DSLR lineup.
Read More

Topics: Video, Video Marketing, Sony, Canon

The Impact of Storytelling in Video

Posted by Geoff Short on May 21, 2019 3:59:42 PM

In this podcast, we dive into the importance of storytelling and how it can really help to make a lasting impact on your customers.

Read More

Topics: Video, Video Marketing, Marketing, Personal Branding, Media

Being a Data Driven Dad

Posted by Thomas Riley on May 1, 2019 11:37:56 AM

Just a short while ago, I would not have been able to provide an opinion on this topic. Over the last five weeks though, I've gone through the most transformative period in my life: I’ve become a dad.

Read More

Topics: Marketing Data, Data Driven, Fatherhood, Data & Analytics, Visualization

Rebranding Like the Jonas Brothers

Posted by Geoff Short on Apr 26, 2019 2:19:01 PM
In the world of music, 2019 has been the year of the Jonas Brothers. After a six-year hiatus from making music as a band, they are back, bigger and better than they ever were before. But anyone who has listened to the group’s new singles like "Sucker" and "Cool," knows that they are not the same Disney Channel band that initially rose to fame.
Read More

Topics: Branding, Personal Branding, Media, Artists, Music, Audience

Auburn Basketball, Charles Barkley & Creating Buzz

Posted by Geoff Short on Apr 23, 2019 1:20:06 PM

The Auburn University football stadium sits in the middle of campus, the mecca of a small college town. As part of the tradition-rich Southeastern Conference, Auburn takes pride in being a “football school”.

Read More

Topics: Branding, Influencer Marketing, Auburn, Community Engagement

How Twitch is Changing Gaming

Posted by Geoff Short on Apr 17, 2019 4:04:18 PM
Video games have always revolved around competition. From the one-on-one battles of Pong in the early 1970s until now, these virtual worlds have captured people’s attention through struggles and rivalries.
Read More

Topics: Video, Content Marketing, Content Creation, Video Marketing, Live Stream, Influencer Marketing, Gaming

How YouTube Creators Can Stand Out

Posted by Geoff Short on Apr 16, 2019 12:18:49 PM

In this modern era of disruption, there are not many services that have altered the landscape of culture and business like YouTube has. What started as a home video host has become one of the biggest companies in the United States and has forever changed the way people receive information.

Read More

Topics: Marketing Technology, Brand Strategy, Video Marketing, YouTube

Storytelling Lessons From Game of Thrones

Posted by Lauren Farrell on Apr 12, 2019 3:13:28 PM

Once upon a time... It might be the most cliché beginning to a story, but the traditional lead-in has withstood the test of time. Beyond the opening line, how do you create a narrative that engages an audience enough to make them advocates?

Read More

The Art of Branding Yourself

Posted by Breanna Perkins on Apr 11, 2019 11:30:14 AM

Marketing has become both an art and a science. With changing algorithms, an increased number of tools, and more data and analytics than can be digested by even an entire marketing team - it can be hard to keep up. Pair that with the variety of content types and mediums, and marketing has transformed into a carefully analyzed art form. 

Read More

Topics: Thought Leadership, Content Creation, Marketing, Digital Marketing, Personal Branding

Recent Posts

Posts by Topic

see all