Oftentimes in business we complain about too much data. But for marketers in newer companies, often there is no data to inform decisions. So how do marketing strategies change between established brands and startups?
We know that websites are our most powerful sales tool, and conversational marketing has made sure that continues to ring true. We are proud to be named a Drift Top 50 Conversational Marketer for 2019.
Marketing has often been seen as advertising, which is fleeting. But marketing today is changing. Stories and customer experience are imperative for businesses. It's no longer brand driven marketing strategy, but brand driven business strategy.
Topics: Diving into Data
Content is undoubtedly still king when it comes to marketing. Yet, sometimes marketers still question, why?
On this episode of Revenue Radio, host Tim Maitland was joined by John Price. John is the CEO and Founder of Cascade Point Solutions, an Amazon re-seller business, and is a Co-Owner of a growing "luxurious" camping company, Happy Yak.
Topics: Revenue Radio
It's a question that has been asked quite a bit in recent years: How do you fix Major League Baseball? It's an even trickier answer for people in the marketing and sales departments for Major League Baseball teams.
Today in the digital age we are inundated with information and therefore the way people are persuaded has evolved. It's imperative that marketers authentically answer what problem your business solving for, and what its value is.
Data inherently has its own ecosystem. And that ecosystem is continually growing and evolving as we move forward with new technology.