Partnerships, Not Sponsorships:  How B2B Companies Are Finding a Niche in the Sports World

Posted by Kevin McInerny on Oct 30, 2018 10:05:13 AM

On this episode of the Business Development Podcast on MarketScale, Brandon Pfluger former collegiate athlete at Southern Methodist University relates his athletic background with the world of B2B companies leveraging analytics. This analysis explains that the two have more in common than most would think. 

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Creation and Distribution: Making the Most of Marketing Data with Mackenzie Williams of MarketScale

Posted by Kevin McInerny on Oct 30, 2018 10:04:59 AM

On this episode of the Business Development Podcast on MarketScale, Mackenzie Williams highlights her passion for business. She explains that although content is still "king", without proper distribution and analysis it can be a wasted investment. Have a listen and learn how content can become headache free.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Elevating Company Image with Your Personal Brand with Nick Minor of MarketScale

Posted by Kevin McInerny on Oct 30, 2018 10:04:43 AM

On this episode of the Business Development Podcast on MarketScale, Nick Minor (Dodgers Fan) talks about the importance of treating your business the same way you would treat your personal brand. Every business is comprised of individuals that make a brand great, learning how to harness that is half the battle.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Testimonials: The Most Authentic Form of Marketing with Shannon Maverick of MarketScale

Posted by Kevin McInerny on Oct 30, 2018 10:04:27 AM

On this episode of the Business Development Podcast on MarketScale, Shannon Maverick highlights the importance of business partnerships. Winning companies serve their clients and have a rapport that leads to them evangelizing their brand. Capturing those moments can become the strongest case for your sales representatives to turn a maybe into a yes.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Good Social Media Marketing is About These Three Things, with Nick Mattar, Marketing Faculty at Wayne State University

Posted by Daniel Litwin on Oct 5, 2018 10:53:58 AM

There is no uniform playbook on social media that could cover the sheer breadth of the topic or keep up with its speed of change. When it comes to this arm of digital marketing, everyone is learning day by day.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Marketing from the Palm of your Hand with Beibei Dong, Associate Professor of Marketing at Lehigh University

Posted by Daniel Litwin on Sep 28, 2018 11:45:46 AM

 

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Topics: Continuing Education, anayltics, Marketing, B2B Digital Marketing, Food and Beverage, Hospitality

MarketScale Continuing Education: Technical Training, New Skills, Better Client Outcomes

Posted by Denis McInerny on Sep 26, 2018 2:07:31 PM

Marketing and technology are completely connected. From website platforms and SEO to 3D design from CAD files, animated motion graphics and sound engineering, delivering winning content, distribution and analytics is more technical than ever before.

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Topics: Continuing Education

From Edison to Bezos: Marketing History Says a Single-Market Focus is the Way to Launch Products

Posted by admin on Sep 24, 2018 4:43:20 PM

Following years of research and development, and after investing a small fortune, you’re finally ready to bring your game-changing product to market. So, how do you go about initiating a successful launch? Your instincts may tell you to promote all your product’s features and benefits to every single applicable market. It may seem counter-intuitive to ignore features or applications.

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Topics: Marketing Across Verticals, Marketing and Sales

Why Digital Marketing Is Shifting From SEO to SEM with Eric Karson, Ph.D., of Villanova University

Posted by Zach Werblo on Sep 21, 2018 10:00:32 AM

Listen to "Why Digital Marketing Is Shifting From SEO to SEM with Ph.D. Eric Karson of Villanova University" on Spreaker.>

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Topics: SEO, Thought Leadership, Marketing Theory

MARKETSCALE ORIGINAL SERIES: WELCOME TO THE SHOW – EPISODE 3

Posted by Zach Werblo on Sep 14, 2018 11:31:22 AM

 

 

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Topics: Original Series, Sports & Entertainment, Video

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