As the Super Bowl approaches, the single most important game in the National Football League and one of the most iconic sporting events in the world, we can see just how alike sports and marketing really are. How are these teams preparing for the biggest game of the year? They are using their data to develop a winning strategy that gives them their competitive edge. They are watching film and seeing which plays will be successful against their opponents. Content marketing, surprisingly to some, should be treated in the same fashion.
It seems with each passing year that the rate of change in business is accelerating. This is especially true when it comes to marketing products and services. In this rapidly evolving world, it can be difficult to make predictions, but here are five marketing trends to keep an eye on in 2019.
I had only taken planes, trains, and automobiles to business meetings in the past. But in the scenic Pacific Northwest, I found myself boarding a ferry that would take me from Seattle to beautiful Bainbridge Island to meet with one of MarketScale’s partners to kick off a new campaign.
Branding is more than just a logo in 2019. It's the way that customers recognize and experience your business. With social media being the easiest and most cost effective way to reach any audience, branding your business on those platforms is crucial. What's the best example to turn to for successful, engaging branding? Celebrity twitter might have the answer.
With CES 2019 in full swing, MarketScale is live in Las Vegas to bring you all the latest from the show. Make sure to stay tuned as our own Daniel Litwin, the Voice of B2B, hosts our live podcast from the convention hall to give you insight and reaction from this year’s premier exhibitors. This story will be updated all day to bring you breaking news, expert insight and observations.