We are seeing the biggest shift in B2B history toward remote work, and remote communications. What used to be an in-person meeting is now a videoconference. What used to be a speech at a conference is now a live video. And what used to be an interview is now a podcast.
As a large number of business across the United States move from working in offices to having a fully remote work from home workforce, many are searching for tools to help them collaborate, be more efficient and continue business as usual. Companies from software and tech to consumer goods, are providing support and services to help enable teams around the world.
Account-based marketing is a simple concept – when companies decide to leverage the strategy, they treat individual prospects and customers as their own markets, providing individualized content, campaigns and more.
Inc. released its inaugural list of fastest growing private companies in Texas, naming MarketScale 67th. With growth of 220% in just two years, we are incredibly proud to help lead our industry in our home state.
With COVID-19 restricting travel, sales and marketing teams have more challenges than ever before in maintaining their sales pipelines and continuing to conduct business development, communications and operations.
Over the years, B2B websites have changed from the internet brochure format of the 1990s to a modern-day design with elevated functionality that allows customers to easily and seamlessly get to know a company online. However, many websites have not aligned with today’s experience culture, and a number of sites still present a traditional, stagnant feel, with little to no personalization that would enable them to better engage with their audience.
From CES and SXSW, to NAB, InfoComm, FabTech, OTC and thousands more – industry events provide a platform for people to meet, grow, converse and learn. But as we are all aware – unforeseen disruption from the coronavirus is eliminating a platform that so many depend on. Coronavirus is not the first virus outbreak that has international implications causing industry-wide disruption; nor will it be the last. But does the disruption need to be as extensive as it seems?
Why is creativity so vital for B2B companies today, when traditionally it has been ignored - leading to many companies being labeled as mundane or boring?
One of the biggest Pro AV Shows of the year is this week in Amsterdam. ISE Europe hosts over 1,300 exhibitors and showcases an array of keynotes, training sessions, and more. Our Manager of Partnerships, Terry O'Connell, is on site for the show. On this weeks episode of Maverick of Marketing he joins Shannon Maverick to talk show expectations, Amsterdam, Pro AV, and tradeshows in B2B.