Mercer University Assistant Sports Marketing Professor Lane Wakefield, Ph.D. Explains the Five Goals of Social Media Marketing

Posted by Daniel Litwin on Dec 12, 2018 3:34:00 PM

 

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Topics: B2B Social Media Marketing, Social Media Marketing, B2B Digital Marketing, Digital Marketing, Continuing Education

University of San Francisco Professor Ryan Langan, Ph.D. Discusses the Ways the Medium Impacts the Message

Posted by Daniel Litwin on Dec 7, 2018 3:36:22 PM
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Topics: Continuing Education, Digital Marketing, B2B Marketing

Old Dominion University Professor Yuping Liu-Thompkins, PH.D. Says Stricter Loyalty Programs Means More Loyal Customers

Posted by Daniel Litwin on Nov 27, 2018 1:50:38 PM
 
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Topics: Digital Marketing, B2B Market, Analytics, Continuing Education

University of Central Florida Professor Axel Stock, Ph.D. Talks Data and Marketing

Posted by Daniel Litwin on Nov 21, 2018 4:34:38 PM

 

 

Could data analysis replace intuition and creativity as the next best skill for tomorrow’s digital marketers? All signs are pointing in that direction, or at least towards a fusion of data and content. Especially within the Retail industry, with consumer trends flowing from in-store, in-app, or online, retailers have an abundance of data to make sense of and capitalize on, data that can influence powerful marketing strategies. Dr. Axel Stock, Associate Professor of Marketing at the University of Central Florida, joins us on this episode of our Digital Marketing Professor Series, to add his decades of experience to the conversation.

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Topics: Continuing Education, Analytics, Data Driven, Digital Marketing

Partnerships, Not Sponsorships:  How B2B Companies Are Finding a Niche in the Sports World

Posted by Kevin McInerny on Oct 30, 2018 10:05:13 AM

On this episode of the Business Development Podcast on MarketScale, Brandon Pfluger former collegiate athlete at Southern Methodist University relates his athletic background with the world of B2B companies leveraging analytics. This analysis explains that the two have more in common than most would think. 

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Creation and Distribution: Making the Most of Marketing Data with Mackenzie Williams of MarketScale

Posted by Kevin McInerny on Oct 30, 2018 10:04:59 AM

On this episode of the Business Development Podcast on MarketScale, Mackenzie Williams highlights her passion for business. She explains that although content is still "king", without proper distribution and analysis it can be a wasted investment. Have a listen and learn how content can become headache free.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Elevating Company Image with Your Personal Brand with Nick Minor of MarketScale

Posted by Kevin McInerny on Oct 30, 2018 10:04:43 AM

On this episode of the Business Development Podcast on MarketScale, Nick Minor (Dodgers Fan) talks about the importance of treating your business the same way you would treat your personal brand. Every business is comprised of individuals that make a brand great, learning how to harness that is half the battle.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Testimonials: The Most Authentic Form of Marketing with Shannon Maverick of MarketScale

Posted by Kevin McInerny on Oct 30, 2018 10:04:27 AM

On this episode of the Business Development Podcast on MarketScale, Shannon Maverick highlights the importance of business partnerships. Winning companies serve their clients and have a rapport that leads to them evangelizing their brand. Capturing those moments can become the strongest case for your sales representatives to turn a maybe into a yes.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Good Social Media Marketing is About These Three Things, with Nick Mattar, Marketing Faculty at Wayne State University

Posted by Daniel Litwin on Oct 5, 2018 10:53:58 AM

There is no uniform playbook on social media that could cover the sheer breadth of the topic or keep up with its speed of change. When it comes to this arm of digital marketing, everyone is learning day by day.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Marketing from the Palm of your Hand with Beibei Dong, Associate Professor of Marketing at Lehigh University

Posted by Daniel Litwin on Sep 28, 2018 11:45:46 AM

 

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Topics: Continuing Education, anayltics, Marketing, B2B Digital Marketing, Food and Beverage, Hospitality

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