The Present & Future of Content

Posted by Lauren Farrell on Jun 13, 2019 6:41:04 PM



Marketing used to be simple, or so it seemed. Write a blog. Post a blog. Wait for Google to index the blog. And suddenly your company, your products, and you – were discovered. Anyone could do it, and everyone did. But then everything changed. And whether you know it or not, it's a marketer's dream.

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Topics: Thought Leadership, Social Selling, Content Creation, B2B Content Strategy, Video Marketing, Publications, Podcasts

Storytelling & Education: The Power of Thought Leadership in Marketing

Posted by William Desuchle on Jun 12, 2019 3:57:42 PM

People are inundated with choices today. This is true in business but even more so when it comes to content consumption. Traditional media and advertising fail to connect with modern buyers and individuals are turning to more innovative solutions to stay educated, informed and inspired.

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Topics: storytelling, Thought Leadership, Branding

The Lewis Hamilton Dynasty in F1

Posted by Tyler Kern on May 29, 2019 11:28:29 AM
The Lewis Hamilton Dynasty
Formula 1 attracts fans all over world for a variety of reasons. Some people love the speed, while others are drawn to the precision of the machines. For MarketScale's Tim Maitland, Brandon Pfluger, and Logan King, they all approach the sport from the same perspective: their love of cars.
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Topics: Sports & Entertainment, Formula 1

The Current State of Mexican Food

Posted by Cristian Jimenez on May 22, 2019 1:31:59 PM

Cristian Jimenez

Mexican food is a big part of the Dallas-Fort Worth Metroplex and Texas in general. Despite that, it seems no one really knows where to look when searching for an authentic Mexican food experience.

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Topics: Food and Beverage, Mexican food

Sony's Rise & Canon's Demise

Posted by Geoff Short on May 21, 2019 5:18:58 PM
About eight years ago, Canon started to dominate the video market with its 5D MKII camera lineup. Being able to capture high quality 1080p video and beautiful photos in one body was a huge selling point to filmmakers. Canon sat on this throne for many years, with little innovation or change to their DSLR lineup.
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Topics: Video, Video Marketing, Sony, Canon

The Impact of Storytelling in Video

Posted by Geoff Short on May 21, 2019 3:59:42 PM

Devon - here's what I know (1)

In this podcast, we dive into the importance of storytelling and how it can really help to make a lasting impact on your customers.

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Topics: Video, Video Marketing, Marketing, Personal Branding, Media

Being a Data Driven Dad

Posted by Thomas Riley on May 1, 2019 11:37:56 AM


Just a short while ago, I would not have been able to provide an opinion on this topic. Over the last five weeks though, I've gone through the most transformative period in my life: I’ve become a dad.

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Topics: Marketing Data, Data Driven, Fatherhood, Data & Analytics, Visualization

Rebranding Like the Jonas Brothers

Posted by Geoff Short on Apr 26, 2019 2:19:01 PM
In the world of music, 2019 has been the year of the Jonas Brothers. After a six-year hiatus from making music as a band, they are back, bigger and better than they ever were before. But anyone who has listened to the group’s new singles like "Sucker" and "Cool," knows that they are not the same Disney Channel band that initially rose to fame.
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Topics: Branding, Personal Branding, Media, Artists, Music, Audience

Auburn Basketball, Charles Barkley & Creating Buzz

Posted by Geoff Short on Apr 23, 2019 1:20:06 PM


The Auburn University football stadium sits in the middle of campus, the mecca of a small college town. As part of the tradition-rich Southeastern Conference, Auburn takes pride in being a “football school”.

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Topics: Branding, Influencer Marketing, Auburn, Community Engagement

How Twitch is Changing Gaming

Posted by Geoff Short on Apr 17, 2019 4:04:18 PM
Video games have always revolved around competition. From the one-on-one battles of Pong in the early 1970s until now, these virtual worlds have captured people’s attention through struggles and rivalries.
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Topics: Video, Content Marketing, Content Creation, Video Marketing, Live Stream, Influencer Marketing, Gaming

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