Winning at the Sport of Content Marketing with Nick Bruce of MarketScale

Posted by Kevin McInerny on Jan 31, 2019 4:26:10 PM
 

As the Super Bowl approaches, the single most important game in the National Football League and one of the most iconic sporting events in the world, we can see just how alike sports and marketing really are. How are these teams preparing for the biggest game of the year? They are using their data to develop a winning strategy that gives them their competitive edge. They are watching film and seeing which plays will be successful against their opponents. Content marketing, surprisingly to some, should be treated in the same fashion.

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Topics: Thought Leadership, Content Marketing Statistics, B2B Content Strategy, Content Marketing, B2B Marketing

American University Professor Ph.D. Discusses Content Development in the Digital World

Posted by Daniel Litwin on Jan 30, 2019 12:19:37 PM

 

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Topics: Continuing Education, B2B Social Media Marketing, Sports & Entertainment

Five Marketing Trends to Watch in 2019

Posted by Kevin McInerny on Jan 28, 2019 1:03:51 PM

It seems with each passing year that the rate of change in business is accelerating. This is especially true when it comes to marketing products and services. In this rapidly evolving world, it can be difficult to make predictions, but here are five marketing trends to keep an eye on in 2019.

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Topics: Thought Leadership, Marketing Across Verticals, Video Marketing, Content Marketing Statistics, Marketing and Sales, Digital Marketing, Marketing, B2B Content Strategy, B2B Industry News

How Thought Leadership Drives Life Long Learning

Posted by Kevin McInerny on Jan 25, 2019 8:19:21 AM
 
Every day, industry professionals get up and go to work striving to become the expert in their respective field. But not every industry professional goes out of their way on a daily basis to actively learn about or interact with industry leaders and events. You may ask; isn't the daily grind enough to stay thoughtful on and engaged with your industry? Brandon Pfluger, Business Development Manager at MarketScale, doesn't think so.
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Topics: B2B Content Strategy, B2B Branding,, B2B Market, Content Marketing Statistics, Content Creation

Seattle: The Beating Heart of a Thriving Pacific Northwest

Posted by Matt Farley on Jan 24, 2019 10:48:00 AM

I had only taken planes, trains, and automobiles to business meetings in the past. But in the scenic Pacific Northwest, I found myself boarding a ferry that would take me from Seattle to beautiful Bainbridge Island to meet with one of MarketScale’s partners to kick off a new campaign.

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Elevating Your Brand to Celebrity Status with Nick Minor

Posted by Kevin McInerny on Jan 18, 2019 2:35:55 PM
 

Branding is more than just a logo in 2019. It's the way that customers recognize and experience your business. With social media being the easiest and most cost effective way to reach any audience, branding your business on those platforms is crucial. What's the best example to turn to for successful, engaging branding? Celebrity twitter might have the answer.

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Topics: B2B Content Strategy, B2B Branding,, B2B Market, Content Marketing Statistics, Content Creation

MarketScale At NRF 2019

Posted by Geoff Short on Jan 14, 2019 5:31:39 PM
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Topics: MarketScale LIVE, MarketScale B2B News

MARKETSCALE LIVE AT CES 2019

Posted by Daniel Litwin on Jan 10, 2019 3:42:42 PM

With CES 2019 in full swing, MarketScale is live in Las Vegas to bring you all the latest from the show. Make sure to stay tuned as our own Daniel Litwin, the Voice of B2B, hosts our live podcast from the convention hall to give you insight and reaction from this year’s premier exhibitors. This story will be updated all day to bring you breaking news, expert insight and observations.

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MarketScale Software & Technology Live Podcast at CES 2019

Posted by Daniel Litwin on Jan 10, 2019 12:55:27 PM
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Topics: Software and Electronics, Live Stream

University of South Florida Marketing Professor Mark Bender, Ph.D. Discusses Digital Marketing for Digital Platforms & Beyond

Posted by Daniel Litwin on Dec 18, 2018 4:46:46 PM

 

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Topics: Digital Marketing, B2B Digital Marketing, B2B Marketing

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