The Disruption of Higher Education and Its Impact on Business

Posted by JW Marshall on July 8

While elearning has been a growing trend for years, from online MBA’s to full online undergraduate degrees, it had not come even close to replacing the traditional on-campus and in person experience. But just as the pandemic has forced businesses to go remote, it’s forcing universities to go partially or fully online – over the course of weeks instead of years. What does this mean for the future of higher education, its graduates, and the businesses who employ them?

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Connecting Employees During Work from Home

Posted by Emily Rector on July 8

Camaraderie and connection are essential components of the employee experience. As companies continue to work from home, new and improved ways of communication are being deployed to help encourage communication between coworkers. Tools like Zoom and Microsoft Teams are being utilized more than ever to help bring employees together virtually. As we continue to work from home at MarketScale, our opportunity was to find a way to take advantage of these tools to encourage random conversations between employees. A conversation born not out of necessity, but as a vehicle to garner creativity and connection.

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Topics: Business Communication, Community Engagement, B2B, Business Continuity, Employee Experience

The Weekly Scale: June 22nd

Posted by Lauren Farrell on June 22

 

This week on The Weekly Scale, host Tyler Kern talks podcasts with Uncle Sam, live broadcasts, new glass-to-glass solutions, a trip to Austin, Texas - and scalability.

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Topics: MarketScale LIVE, Podcasts, Live Broadcast, B2B

How Do you Create More Digitally Innovative Strategies in B2B?

Posted by Lauren Farrell on June 19

On this episode of the Maverick of Marketing radio show host Shannon Maverick, talks with Carlos Haddad, VP & GM of Sales, Marketing and Business Development of the Americas and Europe for Watts Water Technologies.

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Topics: B2B Digital Marketing, Maverick of Marketing, Digital Transformation

The Weekly Scale: June 15th

Posted by Lauren Farrell on June 15

 

This week on The Weekly Scale, host Tyler Kern highlights the appearance of Drones in America contributor Grant Guillot on Fox Business,  the latest guest on The Roboticist Chronicles – NASA, the launch of a new cooking show and construction for the expansion of MarketScale’s Headquarters in Downtown Dallas.

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MarketScale Contributor Shares Insights on Fox Business

Posted by Lauren Farrell on June 11

Drones in America launched in February with Grant Guillot, a Partner at Adams and Reese LLP who leads their Unmanned Aircraft Systems Practice Team and is an advisor for Drone Services Providers. The show, airing every Wednesday, regularly features industry trailblazers and focuses on UAV technology, public perception, law, and policy. To date, Guillot has hosted a variety of influential guests across the drone industry, and has since been asked to contribute as en expert on Fox Business.

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Topics: Thought Leadership, Podcasts, B2B Media, Drones in America

Is the Future of Events a Hybrid of the Past and Present?

Posted by Lauren Farrell on June 4

Events have always been a primary thread through every aspect of our lives. From concerts and games to conferences and trade shows, many of us spend a significant amount of time attending various in-person events, until recently when the pandemic forced us to move almost everything, online. But were virtual experiences and the demand for them something on track to become popular already – or did the current pandemic force them to become more common than they ever would have been?

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Topics: B2B Marketing, Trade Shows, Maverick of Marketing, Virtual Tradeshow

MarketScale Wins Three Silver Telly Awards

Posted by Lauren Farrell on June 1

MarketScale, a leading B2B media company, announced they have won three Silver Telly Awards.  Their Made In America Original Series was named a winner in the Online:Documentary Series category and The MGM Cotai Spectacle Experience won for both Branded Content: Editing and Branded Content: Business-to-Business in the 41st Annual Telly Awards.

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Topics: Video, Video Marketing, Media, Video Production, B2B Media

Why is Storytelling Vital to Connecting with Customers?

Posted by Lauren Farrell on May 26

Storytelling is often a primary differentiator in helping businesses connect and communicate with customers. And customers after all,  are the lifeblood of our businesses. Stories help them to digest information easily and to connect them to information that often helps  positively and easily associate it with a product or business and with it, create memorable associations.

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Topics: storytelling, B2B Social Media Marketing, Live Broadcast, Brandlive, Live Video

The Weekly Scale: Robots, Metal Detectors, and more powerful Productions

Posted by MarketScale on May 18

 

This week in B2B on The Weekly Scale host Tyler Kern highlights new collaborative robotic options, adaptations to the cancellation of live events and new opportunities for product launches. Watch now!

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Topics: Podcasts, Live Broadcast, Digital Transformation, Live Video, B2B Media, Owned Channels

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