Calling The Plays: Seeking a Senior Digital Marketing Strategist

Posted by Lauren Farrell on September 5

For companies, there’s nothing more important than finding the right person for a job. Filling a role can be difficult, but landing star talent makes the challenge worth the effort. In this Careers Podcast, Brandon Morgan, Senior Director of Client Services at MarketScale, reveals what he’s looking for in hiring a Senior Digital Marketing Strategist (DMS).

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Topics: Content Strategy, Hiring

Talking the Talk with Conversational Marketing

Posted by Lauren Farrell on September 4

Conversational Marketing: Talking the Talk

with Kevin McInerny, Sales Operations Manager and Lauren Farrell, Senior Director of Marketing

Thursday, September 5th - 2:00 pm et/11:00 am pt

Register Today!

 

Today, everyone wants what they want, when they want it. 

Customers expect real-time experiences, yet how many visitors on your website do you engage with?

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Topics: B2B Digital Marketing, Conversational Marketing, Marketing Strategy

How to Transform Your Hiring in 2019

Posted by Lauren Farrell on August 8

It's hard to believe there was a time, not too long ago, that job openings were posted in newspapers, resumes were sent via fax, and companies were researched by prospective applicants by going to a library.

It's safe to say that we've come a long way since then.

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Topics: Hiring, Here's What I Know, Human Resources

The Biggest Trends in Hospitality

Posted by Tyler Kern on August 6
 
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Topics: Hospitality, Here's What I Know

How Dungeons & Dragons Makes You a Better Employee

Posted by Charlie Long on August 6
 
Dungeons & Dragons, the nerdy tabletop role-playing game of the 80s, is experiencing a renaissance with newfound growth and engagement. With newer, easier-to-digest rules and a wealth of real-play podcasts to dip your toes, getting into D&D is easier now than ever. So why should you get in on the craze? Simply, it’s a grand ol' time...but it may also make you a better employee.
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Topics: Employee Advocacy, Networking, Here's What I Know

The Genius of the Bachelor

Posted by Tyler Kern on July 29

Since 2002, fans of The Bachelor have been gathering en masse around their televisions with heavy pours of rosé to watch contestants go on a "journey" to find love. While other reality TV shows have fallen by the wayside, The Bachelor franchise is still going strong fueled by spinoff shows and a rabid social media fanbase.

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Topics: Thought Leadership, Here's What I Know, The Bachelor, Television

Staying Healthy While Working A Full-Time Job

Posted by Lauren Farrell on July 26
 
There is a cyclical rigidness about transitioning from college to work life. Suddenly, the spontaneity of university living turns into a structured 8-5 day, triggering a load of lifestyle changes. For many, the most difficult part of adjusting to corporate life is how to take care of oneself while adjusting to a foreign routine.
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Topics: Food and Beverage, Marketing, Here's What I Know

Elevating Production: Searching for a  Video Leader

Posted by Lauren Farrell on July 23
Providing a creative solution and executing it is what makes marketing campaigns stand out. The ability to connect with a target audience through captivating and detailed storytelling makes video an incredibly valuable asset to brands.
 
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Topics: Video, B2B Marketing, Hiring

Growing Our Operation: Searching for a Data-Driven Senior Operations Leader

Posted by Lauren Farrell on July 16

Innovation is what pushes businesses forward, and in today's technology driven world, leaders that innovate drive progress across organizations. At the heart of most companies is Operations, a department that efficiently and effectively manages complex processes across every part of the business.

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Topics: B2B Marketing, Data & Analytics, Hiring, Operations

Exploring Careers: Searching for A Savvy Business Development Leader

Posted by Lauren Farrell on June 21

Business Development Director

Historically, Business to Business (B2B) marketing has lived up to the stereotype of being stale and dry. While often lacking the creativity that is often found in Business to Consumer (B2C) marketing, a new era has arrived across all industries of B2B. With a disruptive mindset, and a focus on engaging prospects and audiences with information and educational, inspiring stories, marketers today are removing the stereotype that once existed. From creative storytelling in video, to the prominent use of infographics and podcast shows, marketing is rapidly changing in B2B.

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Topics: B2B Marketing, Marketing and Sales, Hiring

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