GOOD SOCIAL MEDIA MARKETING IS ABOUT THESE THREE THINGS, WITH NICK MATTAR, MARKETING FACULTY AT WAYNE STATE UNIVERSITY

Posted by Daniel Litwin on Oct 5, 2018 10:53:58 AM

There is no uniform playbook on social media that could cover the sheer breadth of the topic or keep up with its speed of change. When it comes to this arm of digital marketing, everyone is learning day by day.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Marketing from the Palm of your Hand with Beibei Dong, Associate Professor of Marketing at Lehigh University

Posted by Daniel Litwin on Sep 28, 2018 11:45:46 AM

 

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Topics: Continuing Education, anayltics, Marketing, B2B Digital Marketing, Food and Beverage, Hospitality

MarketScale Continuing Education: Technical Training, New Skills, Better Client Outcomes

Posted by Denis McInerny on Sep 26, 2018 2:07:31 PM

Marketing and technology are completely connected. From website platforms and SEO to 3D design from CAD files, animated motion graphics and sound engineering, delivering winning content, distribution and analytics is more technical than ever before.

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Topics: Continuing Education

From Edison to Bezos: Marketing History Says a Single-Market Focus is the Way to Launch Products

Posted by admin on Sep 24, 2018 4:43:20 PM

Following years of research and development, and after investing a small fortune, you’re finally ready to bring your game-changing product to market. So, how do you go about initiating a successful launch? Your instincts may tell you to promote all your product’s features and benefits to every single applicable market. It may seem counter-intuitive to ignore features or applications.

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Topics: Marketing Across Verticals, Marketing and Sales

Why Digital Marketing Is Shifting From SEO to SEM with Eric Karson, Ph.D., of Villanova University

Posted by Zach Werblo on Sep 21, 2018 10:00:32 AM

Listen to "Why Digital Marketing Is Shifting From SEO to SEM with Ph.D. Eric Karson of Villanova University" on Spreaker.>

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Topics: SEO, Thought Leadership, Marketing Theory

MARKETSCALE ORIGINAL SERIES: WELCOME TO THE SHOW – EPISODE 3

Posted by Zach Werblo on Sep 14, 2018 11:31:22 AM

 

 

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Topics: Original Series, Sports & Entertainment, Video

Improving Your Emails with Brigham Young University Professor Lisa Thomas

Posted by Denis McInerny on Sep 13, 2018 9:27:20 AM

 

Lisa Thomas, an instructor of business communications at BYU’s Marriott School of Business, said there are four “A’s” to remember for great email communication: Attention, agenda, argument, and action.

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Topics: Email Marketing Strategy, Email Marketing 2.0, Email Marketing

MarketScale Podcasting from InterDrone 2018 In Las Vegas

Posted by Daniel Litwin on Sep 6, 2018 3:49:47 PM

InterDrone 2018 is underway in Las Vegas. Join MarketScale as we podcast from the event, talking to industry thought-leaders, leading technology companies and more. Daniel Litwin, the “Voice of B2B” is talking attendees who educate, inform and inspire with the latest in drone technology.

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5 TIPS FOR CREATING IMPACTFUL VIDEO MARKETING CONTENT

Posted by Denis McInerny on Aug 29, 2018 8:55:14 AM

What’s your favorite viral video or television commercial? Why is it so memorable? Chances are good it stays in your mind thanks to good storytelling, using the elements of strong emotion, surprise, or even fear to stop you right in your tracks and make you pay attention—then share it with your friends. Unfortunately, in the vast world of content marketing, creators sometimes forget to put the art of telling good stories front and center. Most commercials you see these days have interesting visuals and audio but lack a clear and distinct main idea. To produce effective video, you have to stay true to your central story. After that, everything else becomes secondary but still contributes to communicating one idea.

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Topics: Video Marketing

MARKETSCALE ORIGINAL SERIES: WELCOME TO THE SHOW

Posted by Zach Werblo on Jul 17, 2018 8:48:14 AM

 

Nothing says summer in America like our National Pastime.

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Topics: Original Series

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