Why Should B2B Companies Invest in Creative Resources?

Posted by Lauren Farrell on February 18

Why is creativity so vital for B2B companies today, when traditionally it has been ignored - leading to many companies being labeled as mundane or boring?

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Topics: Creative, B2B Content, B2B Digital Marketing, Content Creation, Maverick of Marketing

On the Road in Amsterdam

Posted by Lauren Farrell on February 12

 

One of the biggest Pro AV Shows of the year is this week in Amsterdam. ISE Europe hosts over 1,300 exhibitors and showcases an array of keynotes, training sessions, and more. Our Manager of Partnerships, Terry O'Connell, is on site for the show. On this weeks episode of Maverick of Marketing he joins Shannon Maverick to talk show expectations, Amsterdam, Pro AV, and tradeshows in B2B.

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Women Making an Impact in Manufacturing

Posted by Lauren Farrell on February 11

How can you create an environment for employee's that "makes magic happen" - one in which they are engaged in their work and feel connected to the rest of the world?

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Topics: Manufacturing, Marketing Strategy, Maverick of Marketing

MarketScale’s ‘Made in America’ Earns Platinum AVA Digital Award

Posted by Taylor Raglin on February 6

Made in America - A MarketScale Original Series, provides an intimate look at companies across the United States manufacturing at home, integrating with their local communities and changing the shape of the American economy. We are proud to be named a Platinum Award Winner for the series, by the AVA Digital Awards.

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Topics: Video, B2B Marketing, Video Marketing, Original Series, Video Production

Disruption, Technology, and Personalization in Corporate Learning: What to Expect at TCEA 2020

Posted by Taylor Raglin on February 3

Technology has forever changed how we learn, and the modern approach to learning is continuously evolving as new innovations emerge.

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Topics: Continuing Education, Marketing Strategy, Online Learning, eLearning

Calling The Plays: Seeking a Senior Digital Marketing Strategist

Posted by Lauren Farrell on February 3

For companies, there’s nothing more important than finding the right person for a job. Filling a role can be difficult, but landing star talent makes the challenge worth the effort. In this Careers Podcast, Brandon Morgan, Senior Director of Client Services at MarketScale, reveals what he’s looking for in hiring a Senior Digital Marketing Strategist (DMS).

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Topics: Content Strategy, Hiring

The Divide Between Sales and Marketing: Is it just a Stereotype?

Posted by Lauren Farrell on January 21

Expectations drive the stereotypes that often divide sales and marketing departments. Sales expects marketing to create a simple message and deliver qualified leads, and marketing thinks sales wants them to do the work while they travel and entertain.

These assumptions complicate things. But is the divide overhyped?

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Topics: B2B Marketing, B2B Digital Marketing, Marketing and Sales, Maverick of Marketing, Sales Enablement

Experience, Innovation and Disruption In Retail: the 2020 Vision at NRF

Posted by Taylor Raglin on January 7

As a new decade dawns, it’s time to look at how identifying a vision for your business can set you up for continued success in 2020 and beyond.

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Topics: Thought Leadership, B2B Marketing, B2B Industry News, B2B Market, Retail

Applying Industry Principles to Marketing

Posted by Lauren Farrell on January 2

It is a best practice to take something from one industry or department and use in another. The use of Lean is an exemplary example.

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Topics: Maverick of Marketing

Timely Marketing and Continuous Learning

Posted by Lauren Farrell on December 10
On this episode of the Maverick of Marketing, the Maverick spoke with Cat Allen, Digital Advertising Manager for Linux Academy. She spoke to the importance of continuous learning and the importance of education in marketing.
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Topics: B2B Digital Marketing, Continuing Education, MarketScale Radio, Maverick of Marketing

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