Online learning was once solely associated with higher education and cyber schools. But today, it is being thoroughly redefined as businesses develop their own courses as a cornerstone of training and growth for their employees. 80% of US companies today are using eLearning and corporate eLearning has grown by more than 900% since 2001.
Education is critical to growth, and online learning beyond traditional walls is transforming business unlike ever before. The relationship between learning and work is becoming more blurred as the two become part of the same integrated ecosystem.
Empowering employees to be champions of your brand is more important than ever before. 92% of people trust recommendations from their family and friends over any form of advertising. Employees who are advocates for their employers help to lead recruitment, increase brand awareness and even drive leads.
Oftentimes in business we complain about too much data. But for marketers in newer companies, often there is no data to inform decisions. So how do marketing strategies change between established brands and startups?
We know that websites are our most powerful sales tool, and conversational marketing has made sure that continues to ring true. We are proud to be named a Drift Top 50 Conversational Marketer for 2019.
Marketing has often been seen as advertising, which is fleeting. But marketing today is changing. Stories and customer experience are imperative for businesses. It's no longer brand driven marketing strategy, but brand driven business strategy.
Topics: Diving into Data
Content is undoubtedly still king when it comes to marketing. Yet, sometimes marketers still question, why?
On this episode of Revenue Radio, host Tim Maitland was joined by John Price. John is the CEO and Founder of Cascade Point Solutions, an Amazon re-seller business, and is a Co-Owner of a growing "luxurious" camping company, Happy Yak.
Topics: Revenue Radio