Elevating Your Brand to Celebrity Status with Nick Minor

Posted by Kevin McInerny on Jan 18, 2019 2:35:55 PM
 

Branding is more than just a logo in 2019. It's the way that customers recognize and experience your business. With social media being the easiest and most cost effective way to reach any audience, branding your business on those platforms is crucial. What's the best example to turn to for successful, engaging branding? Celebrity twitter might have the answer.

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Topics: B2B Content Strategy, B2B Branding,, B2B Market, Content Marketing Statistics, Content Creation

MarketScale At NRF 2019

Posted by Geoff Short on Jan 14, 2019 5:31:39 PM
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Topics: MarketScale LIVE, MarketScale B2B News

MARKETSCALE LIVE AT CES 2019

Posted by Daniel Litwin on Jan 10, 2019 3:42:42 PM

With CES 2019 in full swing, MarketScale is live in Las Vegas to bring you all the latest from the show. Make sure to stay tuned as our own Daniel Litwin, the Voice of B2B, hosts our live podcast from the convention hall to give you insight and reaction from this year’s premier exhibitors. This story will be updated all day to bring you breaking news, expert insight and observations.

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MarketScale Software & Technology Live Podcast at CES 2019

Posted by Daniel Litwin on Jan 10, 2019 12:55:27 PM
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Topics: Software and Electronics, Live Stream

University of South Florida Marketing Professor Mark Bender, Ph.D. Discusses Digital Marketing for Digital Platforms & Beyond

Posted by Daniel Litwin on Dec 18, 2018 4:46:46 PM

 

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Topics: Digital Marketing, B2B Digital Marketing, B2B Marketing

Mercer University Assistant Sports Marketing Professor Lane Wakefield, Ph.D. Explains the Five Goals of Social Media Marketing

Posted by Daniel Litwin on Dec 12, 2018 3:34:00 PM

 

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Topics: B2B Social Media Marketing, Social Media Marketing, B2B Digital Marketing, Digital Marketing, Continuing Education

University of San Francisco Professor Ryan Langan, Ph.D. Discusses the Ways the Medium Impacts the Message

Posted by Daniel Litwin on Dec 7, 2018 3:36:22 PM
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Topics: Continuing Education, Digital Marketing, B2B Marketing

Old Dominion University Professor Yuping Liu-Thompkins, PH.D. Says Stricter Loyalty Programs Means More Loyal Customers

Posted by Daniel Litwin on Nov 27, 2018 1:50:38 PM
 
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Topics: Digital Marketing, B2B Market, Analytics, Continuing Education

University of Central Florida Professor Axel Stock, Ph.D. Talks Data and Marketing

Posted by Daniel Litwin on Nov 21, 2018 4:34:38 PM

 

 

Could data analysis replace intuition and creativity as the next best skill for tomorrow’s digital marketers? All signs are pointing in that direction, or at least towards a fusion of data and content. Especially within the Retail industry, with consumer trends flowing from in-store, in-app, or online, retailers have an abundance of data to make sense of and capitalize on, data that can influence powerful marketing strategies. Dr. Axel Stock, Associate Professor of Marketing at the University of Central Florida, joins us on this episode of our Digital Marketing Professor Series, to add his decades of experience to the conversation.

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Topics: Continuing Education, Analytics, Data Driven, Digital Marketing

Partnerships, Not Sponsorships:  How B2B Companies Are Finding a Niche in the Sports World

Posted by Kevin McInerny on Oct 30, 2018 10:05:13 AM

On this episode of the Business Development Podcast on MarketScale, Brandon Pfluger former collegiate athlete at Southern Methodist University relates his athletic background with the world of B2B companies leveraging analytics. This analysis explains that the two have more in common than most would think. 

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

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