Exploring Careers: Searching for A Savvy Business Development Leader

Posted by Lauren Farrell on June 21

Business Development Director

Historically, Business to Business (B2B) marketing has lived up to the stereotype of being stale and dry. While often lacking the creativity that is often found in Business to Consumer (B2C) marketing, a new era has arrived across all industries of B2B. With a disruptive mindset, and a focus on engaging prospects and audiences with information and educational, inspiring stories, marketers today are removing the stereotype that once existed. From creative storytelling in video, to the prominent use of infographics and podcast shows, marketing is rapidly changing in B2B.

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Topics: B2B Marketing, Marketing and Sales, Hiring

The Present & Future of Content

Posted by Lauren Farrell on June 13

shooting-the-video-PJZBAUY-1

 

Marketing used to be simple, or so it seemed. Write a blog. Post a blog. Wait for Google to index the blog. And suddenly your company, your products, and you – were discovered. Anyone could do it, and everyone did. But then everything changed. And whether you know it or not, it's a marketer's dream.

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Topics: Thought Leadership, Social Selling, Content Creation, B2B Content Strategy, Video Marketing, Publications, Podcasts

Storytelling & Education: The Power of Thought Leadership in Marketing

Posted by William Desuchle on June 12

People are inundated with choices today. This is true in business but even more so when it comes to content consumption. Traditional media and advertising fail to connect with modern buyers and individuals are turning to more innovative solutions to stay educated, informed and inspired.

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Topics: storytelling, Thought Leadership, Branding

The Lewis Hamilton Dynasty in F1

Posted by Tyler Kern on May 29
The Lewis Hamilton Dynasty
 
Formula 1 attracts fans all over world for a variety of reasons. Some people love the speed, while others are drawn to the precision of the machines. For MarketScale's Tim Maitland, Brandon Pfluger, and Logan King, they all approach the sport from the same perspective: their love of cars.
 
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Topics: Sports & Entertainment, Formula 1

The Current State of Mexican Food

Posted by Cristian Jimenez on May 22

Cristian Jimenez

Mexican food is a big part of the Dallas-Fort Worth Metroplex and Texas in general. Despite that, it seems no one really knows where to look when searching for an authentic Mexican food experience.

 
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Topics: Food and Beverage, Mexican food

Sony's Rise & Canon's Demise

Posted by Geoff Short on May 21
Josh-Brummett
 
About eight years ago, Canon started to dominate the video market with its 5D MKII camera lineup. Being able to capture high quality 1080p video and beautiful photos in one body was a huge selling point to filmmakers. Canon sat on this throne for many years, with little innovation or change to their DSLR lineup.
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Topics: Video, Video Marketing, Sony, Canon

The Impact of Storytelling in Video

Posted by Geoff Short on May 21

Devon - here's what I know (1)

In this podcast, we dive into the importance of storytelling and how it can really help to make a lasting impact on your customers.

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Topics: Video, Video Marketing, Marketing, Personal Branding, Media

Being a Data Driven Dad

Posted by Thomas Riley on May 1

TC-Reilly

Just a short while ago, I would not have been able to provide an opinion on this topic. Over the last five weeks though, I've gone through the most transformative period in my life: I’ve become a dad.

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Topics: Marketing Data, Data Driven, Fatherhood, Data & Analytics, Visualization

Rebranding Like the Jonas Brothers

Posted by Geoff Short on April 26
Cameron-Cooper-and-Emily-Rector
In the world of music, 2019 has been the year of the Jonas Brothers. After a six-year hiatus from making music as a band, they are back, bigger and better than they ever were before. But anyone who has listened to the group’s new singles like "Sucker" and "Cool," knows that they are not the same Disney Channel band that initially rose to fame.
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Topics: Branding, Personal Branding, Media, Artists, Music, Audience

Auburn Basketball, Charles Barkley & Creating Buzz

Posted by Geoff Short on April 23

Breanna-Perkins-2

The Auburn University football stadium sits in the middle of campus, the mecca of a small college town. As part of the tradition-rich Southeastern Conference, Auburn takes pride in being a “football school”.

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Topics: Branding, Influencer Marketing, Auburn, Community Engagement

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