MarketScale Original Series: Changing the Business of Baseball with the Savannah Bananas

Posted by Denis McInerny on Jun 19, 2018 4:13:53 PM

MarketScale Sports and Entertainment, presents our trailer for our upcoming Savannah Bananas series debut, highlighting the challenges, processes, opportunities, technologies and leadership lessons from owning and operating a 'fans first' baseball team.

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Topics: Video, MarketScale B2B Marketing, Original Series, Sports & Entertainment

The Future of VR in the Classroom with Elliot Levine of HP

Posted by Denis McInerny on Jun 14, 2018 5:01:14 PM

 

Elliott Levine, Distinguished Technologist and Director of Education for HP sits down with us to talk about how VR and other technology can revolutionize the way educators approach a classroom setting in the future.

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Topics: virtual reality

How AI is Changing Healthcare with Tom Lawry of Microsoft

Posted by Denis McInerny on Jun 14, 2018 8:38:33 AM

Artificial intelligence has found a way to affect every aspect of the healthcare industry, from improving patient care & prevention to reducing administrative costs. Tom Lawry, Director of Worldwide Health for Microsoft, came on the podcast to tell us how AI is applied in new ways every day in the industry, even with social responsibility concerns of the technology. Tom also told us how Microsoft found itself in the healthcare space.

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Topics: artificial intelligence

Dallas Cowboys Director of Pro Scouting Judd Garrett on data and analytics in the NFL

Posted by Thomas Riley on May 30, 2018 4:00:45 PM

Today we sit down with Judd Garrett, Director of Advance Scouting with the Dallas Cowboys. He tells us how in-depth analytics tools are changing the ways sports teams prepare for opponents, making sure every play is keeping players’ strengths and weaknesses in mind. 

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How the World Learns: The Power of Video for NBA Stars and B2B Content Marketing

Posted by Denis McInerny on May 22, 2018 2:14:48 PM

Digital natives love YouTube, devouring hours of video daily. It’s even making them better at what they do. Take the story of 20-year-old Jayson Tatum, star of the Boston Celtics, featured in the Wall Street Journal. While his youth certainly has a lot to do with his ability on the court, his age also gives him different tools than those of the generations before him. He grew up watching YouTube videos. To be more precise, he didn’t just watch them. He studied them. That’s how people learn today. If you want to know how to do something or become better at it, there’s bound to be thousands, if not millions, of videos to help you.

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Topics: Video, B2B Digital Marketing, B2B Content Writing, Digital Marketing

Thomas Riley in the Heartland, Day 4: Hoosier Land

Posted by admin on May 4, 2018 2:31:36 PM

MarketScale analytics operations manager Thomas 'TC' Riley is on the road this week and on Thursday traveled to his fourth state since the start of the week.

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Topics: SEO, data, Analytics, Optimization

Thomas Riley in the Heartland, Day 3: The Windy City

Posted by admin on May 3, 2018 4:37:05 PM

Our Analytics Manager Thomas Riley continued his Midwest trip on Wednesday and found himself in Chicago, IL.

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Topics: Data Driven, Analytics

Thomas Riley in the Heartland: Day 2

Posted by admin on May 2, 2018 8:43:40 AM

Thomas 'TC' Riley, our Analytics Manager, continued his road trip through the Midwest on Tuesday. After stopping in Missouri and Illinois on his first day, TC headed north to Wisconsin.

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Topics: Data Driven, anayltics

Thomas Riley on tour! Marketscale Data and Analytics Director begins Nationwide Tour.

Posted by Annie Thomas on May 1, 2018 11:19:20 AM

MarketScale is on the road this week! We sent our Analytics Operations Manager, TC Riley to America’s heartland to meet with our clients in the region, and we are going along for the ride.

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Topics: Solutions

Antigua Sailing Week 2018 With SiOnyx

Posted by Annie Thomas on Apr 30, 2018 3:01:36 PM

MarketScale visited Antigua last weekend with SiOnyx for the opening night of Antigua Sailing Week 2018 to showcase the SiOnyx Aurora night-vision action camera.

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Topics: MarketScale B2B Marketing, SiOnyx

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