17 Statistics that Reveal Why Social Media is Essential to Effective B2B Marketing

Posted by Owen Matson, Ph.D. on March 3
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Why is Social Media Important for B2B Marketing?

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Simply put, social media marketing is part of doing business in the new millennium. If your business isn’t already active on social networking sites, now is the time to start. 

Why is social media important to businesses? Because your brand doesn’t really exist online if you’re not represented across all social channels – and regularly interacting with your followers, journalists who cover your industry, thought leaders and tastemakers, etc.  But the numbers speak for themselves.  Let's take a look... 

  1. 96% of small business owners/marketers use social media marketing, and 92% of those agree or strongly agree with the phrase, “Social media marketing is important for my business.” (Social Media Examiner)
  1. More than half of marketers who've been using social media for at least two years report it helped them improve sales. (Social Media Examiner)
  1. 74% of salespeople who beat their 2014 quota by 10% or more say they have an excellent understanding about the use of social media for prospecting, nurturing relationships and closing deals. They were over 6x as likely to exceed their quota than sales peers with rudimentary or no social media skills. (Forbes
  1. 64% of sales professionals reported closing at least one deal in 2014 as a direct result of using social media. (Forbes)
  2. 90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. (Social Media Examiner)
  1. By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media. (Social Media Examiner)
  1. At least 61% of those investing a minimum of six hours per week in social media marketing saw improvements in search engine rankings. (Social Media Examiner) 
  1. 76% of B2B technology marketers use social media to market their products.   (MarketingProfs

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A recent study of 1,416 B2B marketers social media emerged as the most popular marketing strategy. (Content Marketing Institute and MarketingProfs)


  1. 67% of the Buyers’ Journey is now done digitally. (SiriusDecisions)
  1. 87% of B2B Buyers say online content has a major to moderate effect on their purchasing decisions. ( CMO Council
  1. 84% of CEOs and VPs say they use social media to help make purchasing decisions. (Lenati
  1. 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. 74% use LinkedIn, and 42% use Twitter. (Marketing Think)
  1. 74% of salespeople who beat their 2014 quota by 10% or more say they have an excellent understanding about the use of social media for prospecting, nurturing relationships and closing deals. They were over 6x as likely to exceed their quota than sales peers with rudimentary or no social media skills. (Forbes)
  2. The top three goals for SMB social media marketing programs are brand awareness (74%), website traffic (53%), and lead generaiton (41%). (Simply Measured)
  1. 61% of startups use social media for marketing. (TNW News)
  1. Social media is viewed as the second-most effective digital marketing tactic for customer retention purposes, behind only email. (TNW News)
  1. 43% of digital marketers say social media is one of their most effective tactics, but 49% call it one of the most difficult. (TNW News)

For tips on how to bring improve your B2B marketing strategy, check out our blog.  Or contact us via our website at http://www.marketscale.com/contact/

Or, free to contact me!  owen.matson@marketscale.com.

 

Topics: B2B Marketing

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