A recent article for Socialnomics quotes Tricia Wilkerson, Senior Marketing Specialist at Conifer Health Solutions, on the state of B2B Marketing in the Healthcare industry: “Healthcare is notoriously behind other industries when responding to technological advances and audience expectations, so it remains important that marketers push the industry with smart trend adoption.”
As in many B2B industries, long sales cycles can mean change comes slowly to marketing strategy. The article recommends the following tips:
- Expand Your Social Media Presence on LinkedIn and Other Relevant Sites
- Use Hard Data and Analytics to Understand Client Needs
- Increased Micro-targeting and Personalization
- Stay Relevant with Current News
- Have an App or Interactive Content
These are a few of the different methods effective for developing a powerful B2B healthcare marketing campaign. Innovations bring constant change to digital marketing strategy. Optimizing these strategies requires more than knowledge of new trends; effective strategy requires integrating diverse methods to work together as part of larger, digital marketing plan.
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For more tips on how improve your B2B marketing strategy, check out our inbound marketing playbook, below.