Following years of research and development, and after investing a small fortune, you’re finally ready to bring your game-changing product to market. So, how do you go about initiating a successful launch? Your instincts may tell you to promote all your product’s features and benefits to every single applicable market. It may seem counter-intuitive to ignore features or applications.
MarketScale analytics operations manager Thomas 'TC' Riley is on the road this week and on Thursday traveled to his fourth state since the start of the week.
Our Analytics Manager Thomas Riley continued his Midwest trip on Wednesday and found himself in Chicago, IL.
Thomas 'TC' Riley, our Analytics Manager, continued his road trip through the Midwest on Tuesday. After stopping in Missouri and Illinois on his first day, TC headed north to Wisconsin.
E-Commerce, led by Amazon, has disrupted retail and it has changed the way we buy everything from clothing to consumer electronics, to food.
But the vast majority of E-Commerce sales have always been B2C. That’s not to say that there aren’t billions of dollars in B2B E-Commerce sales each year, but those sales traditionally fall into a few limited categories:
- Wholesale products for retailers and resellers
- Surplus goods
- Consumables and commodities
- Highly-standardized parts and machinery
Topics: B2B Content
Omnichannel is a big word in marketing. It refers to having a comprehensive strategy to ensure your messaging is effective across all channels, from mobile to desktop to social, TV and everything in between. Marketers are trained to recite channels and strategies like they’re going out of style. Which leads to an interesting question: Is ‘style’ itself the most underestimated marketing channel of them all?