Following years of research and development, and after investing a small fortune, you’re finally ready to bring your game-changing product to market. So, how do you go about initiating a successful launch? Your instincts may tell you to promote all your product’s features and benefits to every single applicable market. It may seem counter-intuitive to ignore features or applications.
MarketScale analytics operations manager Thomas 'TC' Riley is on the road this week and on Thursday traveled to his fourth state since the start of the week.
Our Analytics Manager Thomas Riley continued his Midwest trip on Wednesday and found himself in Chicago, IL.
Thomas 'TC' Riley, our Analytics Manager, continued his road trip through the Midwest on Tuesday. After stopping in Missouri and Illinois on his first day, TC headed north to Wisconsin.
E-Commerce, led by Amazon, has disrupted retail and it has changed the way we buy everything from clothing to consumer electronics, to food.
But the vast majority of E-Commerce sales have always been B2C. That’s not to say that there aren’t billions of dollars in B2B E-Commerce sales each year, but those sales traditionally fall into a few limited categories:
- Wholesale products for retailers and resellers
- Surplus goods
- Consumables and commodities
- Highly-standardized parts and machinery
Topics: B2B Content
Omnichannel is a big word in marketing. It refers to having a comprehensive strategy to ensure your messaging is effective across all channels, from mobile to desktop to social, TV and everything in between. Marketers are trained to recite channels and strategies like they’re going out of style. Which leads to an interesting question: Is ‘style’ itself the most underestimated marketing channel of them all?
MarketScale participated in infoComm 2016 last week at the Las Vegas Convention Center in Las Vegas, Nevada. The show represented a rich array of new technologies and industry-leading innovators and manufacturers building the future of AV.
It's common knowledge: video is the most engaging content format for digital marketing. If you are not using video yet, you should be. Here are some of the unbelievable statistics associated with video marketing content:
MarketScale was in Philadelphia last week for the amazing American Institute of Architecture (AIA) Convention at the Pennsylvania Convention Center.
Headlining the event were keynote speakers Julia Louis-Dreyfuss, Architect, Designer and MIT professor Neri Oxman, renowned architect Rem Koolhas, Mohsen Mostafavi, Terry Gross - even Kevin Bacon.