Brandon Morgan

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Getting to Why: Industry Specific Marketing Content for B2B Brands

Posted by Brandon Morgan on June 1

B2B brands often lag behind their B2C counterparts in the adoption of marketing trends. With longer sales cycles, a higher degree of variability in customer needs and more complex and technical products, it’s only natural that B2B businesses sometimes employ different strategies to market their products.

Identifying the trends that are the best candidates for the B2C to B2B crossover is a challenge every marketing director and VP faces, but sometimes one comes along that is an even better fit in the B2B landscape than the B2C one it came from.  One such trend is the brand voice shift from “what” to “why”.


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Topics: B2B Marketing

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