Cameron Cooper

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The SiOnyx Aurora Succeeds in Kickstarter Campaign

Posted by Cameron Cooper on April 26

On Friday, April 20, SiOnyx launched Aurora, their new action camera, on Kickstarter. SiOnyx’s Aurora is the world’s first waterproof day and night camera and is the only high-definition, color action-camera with true day and night imaging.

Their Kickstarter campaign was a true success, surpassing their goal of $50K in less than four hours and reaching 200% of their goal in less than 48 hours. While they’re currently at over $180K with about 400 backers, they’re sure to excel farther past their goal with 29 days left of the campaign to go.

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Topics: MarketScale B2B Marketing, SiOnyx, Kickstarter

Three Vital Components to B2B Marketing Success

Posted by Cameron Cooper on May 25

 

The B2B marketing world is ever-changing. With new technology, tools, and the rise of social media, our marketing strategies need to evolve, too.

While there are many different approaches you can take when it comes to marketing, the infographic below shares three essential components of a successful and prosperous campaign. Your website, content usage, and activity on social media should grow your audience and drive sales by giving decision makers a sense of your company’s culture and values.

Check out these key tips and insights to improve your marketing efforts and ensure your program is effective!

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Topics: B2B Marketing

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