Daniel Litwin

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Mercer University Assistant Sports Marketing Professor Lane Wakefield, Ph.D. Explains the Five Goals of Social Media Marketing

Posted by Daniel Litwin on Dec 12, 2018 3:34:00 PM

 

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Topics: B2B Social Media Marketing, Social Media Marketing, B2B Digital Marketing, Digital Marketing, Continuing Education

University of San Francisco Professor Ryan Langan, Ph.D. Discusses the Ways the Medium Impacts the Message

Posted by Daniel Litwin on Dec 7, 2018 3:36:22 PM
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Topics: Continuing Education, Digital Marketing, B2B Marketing

Old Dominion University Professor Yuping Liu-Thompkins, PH.D. Says Stricter Loyalty Programs Means More Loyal Customers

Posted by Daniel Litwin on Nov 27, 2018 1:50:38 PM
 
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Topics: Digital Marketing, B2B Market, Analytics, Continuing Education

University of Central Florida Professor Axel Stock, Ph.D. Talks Data and Marketing

Posted by Daniel Litwin on Nov 21, 2018 4:34:38 PM

 

 

Could data analysis replace intuition and creativity as the next best skill for tomorrow’s digital marketers? All signs are pointing in that direction, or at least towards a fusion of data and content. Especially within the Retail industry, with consumer trends flowing from in-store, in-app, or online, retailers have an abundance of data to make sense of and capitalize on, data that can influence powerful marketing strategies. Dr. Axel Stock, Associate Professor of Marketing at the University of Central Florida, joins us on this episode of our Digital Marketing Professor Series, to add his decades of experience to the conversation.

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Topics: Continuing Education, Analytics, Data Driven, Digital Marketing

Good Social Media Marketing is About These Three Things, with Nick Mattar, Marketing Faculty at Wayne State University

Posted by Daniel Litwin on Oct 5, 2018 10:53:58 AM

There is no uniform playbook on social media that could cover the sheer breadth of the topic or keep up with its speed of change. When it comes to this arm of digital marketing, everyone is learning day by day.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Marketing from the Palm of your Hand with Beibei Dong, Associate Professor of Marketing at Lehigh University

Posted by Daniel Litwin on Sep 28, 2018 11:45:46 AM

 

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Topics: Continuing Education, anayltics, Marketing, B2B Digital Marketing, Food and Beverage, Hospitality

MarketScale Podcasting from InterDrone 2018 In Las Vegas

Posted by Daniel Litwin on Sep 6, 2018 3:49:47 PM

InterDrone 2018 is underway in Las Vegas. Join MarketScale as we podcast from the event, talking to industry thought-leaders, leading technology companies and more. Daniel Litwin, the “Voice of B2B” is talking attendees who educate, inform and inspire with the latest in drone technology.

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