Daniel Litwin

Recent Posts

American University Professor Ph.D. Discusses Content Development in the Digital World

Posted by Daniel Litwin on Jan 30, 2019 12:19:37 PM

 

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Topics: B2B Social Media Marketing, Sports & Entertainment, Continuing Education

MARKETSCALE LIVE AT CES 2019

Posted by Daniel Litwin on Jan 10, 2019 3:42:42 PM

With CES 2019 in full swing, MarketScale is live in Las Vegas to bring you all the latest from the show. Make sure to stay tuned as our own Daniel Litwin, the Voice of B2B, hosts our live podcast from the convention hall to give you insight and reaction from this year’s premier exhibitors. This story will be updated all day to bring you breaking news, expert insight and observations.

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MarketScale Software & Technology Live Podcast at CES 2019

Posted by Daniel Litwin on Jan 10, 2019 12:55:27 PM
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Topics: Software and Electronics, Live Stream

University of South Florida Marketing Professor Mark Bender, Ph.D. Discusses Digital Marketing for Digital Platforms & Beyond

Posted by Daniel Litwin on Dec 18, 2018 4:46:46 PM

 

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Topics: B2B Marketing, B2B Digital Marketing, Digital Marketing

Mercer University Assistant Sports Marketing Professor Lane Wakefield, Ph.D. Explains the Five Goals of Social Media Marketing

Posted by Daniel Litwin on Dec 12, 2018 3:34:00 PM

 

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Topics: Social Media Marketing, B2B Digital Marketing, B2B Social Media Marketing, Digital Marketing, Continuing Education

University of San Francisco Professor Ryan Langan, Ph.D. Discusses the Ways the Medium Impacts the Message

Posted by Daniel Litwin on Dec 7, 2018 3:36:22 PM
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Topics: B2B Marketing, Digital Marketing, Continuing Education

Old Dominion University Professor Yuping Liu-Thompkins, PH.D. Says Stricter Loyalty Programs Means More Loyal Customers

Posted by Daniel Litwin on Nov 27, 2018 1:50:38 PM
 
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Topics: B2B Market, Digital Marketing, Analytics, Continuing Education

University of Central Florida Professor Axel Stock, Ph.D. Talks Data and Marketing

Posted by Daniel Litwin on Nov 21, 2018 4:34:38 PM

 

 

Could data analysis replace intuition and creativity as the next best skill for tomorrow’s digital marketers? All signs are pointing in that direction, or at least towards a fusion of data and content. Especially within the Retail industry, with consumer trends flowing from in-store, in-app, or online, retailers have an abundance of data to make sense of and capitalize on, data that can influence powerful marketing strategies. Dr. Axel Stock, Associate Professor of Marketing at the University of Central Florida, joins us on this episode of our Digital Marketing Professor Series, to add his decades of experience to the conversation.

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Topics: Digital Marketing, Data Driven, Analytics, Continuing Education

Good Social Media Marketing is About These Three Things, with Nick Mattar, Marketing Faculty at Wayne State University

Posted by Daniel Litwin on Oct 5, 2018 10:53:58 AM

There is no uniform playbook on social media that could cover the sheer breadth of the topic or keep up with its speed of change. When it comes to this arm of digital marketing, everyone is learning day by day.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Marketing from the Palm of your Hand with Beibei Dong, Associate Professor of Marketing at Lehigh University

Posted by Daniel Litwin on Sep 28, 2018 11:45:46 AM

 

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Topics: B2B Digital Marketing, Food and Beverage, Marketing, anayltics, Continuing Education, Hospitality

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