Denis McInerny

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Capturing the Ideas that Sparked Innovation This Year

Posted by Denis McInerny on February 20

 

 

MarketScale was all over the world in 2018. From Dubai to Deutschland, there is nowhere the company that is too far or too difficult to get to.

We are proud of the work we did in the in the last 12 months with our clients and colleagues and hope you enjoy our best clips.

Enjoy some of our best clips and get ready for many more in the months to come. Where in the world will MarketScale go next!?

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Topics: Video

MarketScale Continuing Education: Technical Training, New Skills, Better Client Outcomes

Posted by Denis McInerny on September 26

Marketing and technology are completely connected. From website platforms and SEO to 3D design from CAD files, animated motion graphics and sound engineering, delivering winning content, distribution and analytics is more technical than ever before.

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Topics: Continuing Education

Communication 101: Improving Your Emails

Posted by Denis McInerny on September 13

 

Lisa Thomas, an instructor of business communications at BYU’s Marriott School of Business, said there are four “A’s” to remember for great email communication: Attention, agenda, argument, and action.

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Topics: Email Marketing, Email Marketing 2.0, Email Marketing Strategy

5 TIPS FOR CREATING IMPACTFUL VIDEO MARKETING CONTENT

Posted by Denis McInerny on August 29

What’s your favorite viral video or television commercial? Why is it so memorable? Chances are good it stays in your mind thanks to good storytelling, using the elements of strong emotion, surprise, or even fear to stop you right in your tracks and make you pay attention—then share it with your friends. Unfortunately, in the vast world of content marketing, creators sometimes forget to put the art of telling good stories front and center. Most commercials you see these days have interesting visuals and audio but lack a clear and distinct main idea. To produce effective video, you have to stay true to your central story. After that, everything else becomes secondary but still contributes to communicating one idea.

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Topics: Video Marketing

AVIXA's Own Brad Grimes Discusses Human-Centered Design on the MarketScale Pro AV Podcast

Posted by Denis McInerny on July 11

 

 
Sometimes, technology just moves too quickly. By the time one new thing is integrated, the next big industry-shaker comes along and puts a new challenge on the table. Brad Grimes, Senior Director of Communications for AVIXA, comes on the podcast to tell us how the Pro AV industry is taking a breather and refocusing on the experience of their services and how to adapt innovative solutions to each specific market.
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Topics: B2B Digital Marketing, Professional A/V

MarketScale Original Series: Changing the Business of Baseball with the Savannah Bananas

Posted by Denis McInerny on June 19

MarketScale Sports and Entertainment, presents our trailer for our upcoming Savannah Bananas series debut, highlighting the challenges, processes, opportunities, technologies and leadership lessons from owning and operating a 'fans first' baseball team.

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Topics: Video, MarketScale B2B Marketing, Original Series, Sports & Entertainment

The Future of VR in the Classroom with Elliot Levine of HP

Posted by Denis McInerny on June 14

 

Elliott Levine, Distinguished Technologist and Director of Education for HP sits down with us to talk about how VR and other technology can revolutionize the way educators approach a classroom setting in the future.

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Topics: virtual reality

How AI is Changing Healthcare with Tom Lawry of Microsoft

Posted by Denis McInerny on June 14

Artificial intelligence has found a way to affect every aspect of the healthcare industry, from improving patient care & prevention to reducing administrative costs. Tom Lawry, Director of Worldwide Health for Microsoft, came on the podcast to tell us how AI is applied in new ways every day in the industry, even with social responsibility concerns of the technology. Tom also told us how Microsoft found itself in the healthcare space.

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Topics: artificial intelligence

How the World Learns: The Power of Video for NBA Stars and B2B Content Marketing

Posted by Denis McInerny on May 22

Digital natives love YouTube, devouring hours of video daily. It’s even making them better at what they do. Take the story of Jayson Tatum, star of the Boston Celtics, featured in the Wall Street Journal. While his youth certainly has a lot to do with his ability on the court, his age also gives him different tools than those of the generations before him. He grew up watching YouTube videos. To be more precise, he didn’t just watch them. He studied them. That’s how people learn today. If you want to know how to do something or become better at it, there’s bound to be thousands, if not millions, of videos to help you.

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Topics: Video, B2B Digital Marketing, B2B Content Writing, Digital Marketing

Videoblog: Evan Bentley Talks Content Marketing

Posted by Denis McInerny on April 12
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Topics: B2B Digital Marketing, Video Marketing

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