Denis McInerny

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MarketScale Continuing Education: Technical Training, New Skills, Better Client Outcomes

Posted by Denis McInerny on Sep 26, 2018 2:07:31 PM

Marketing and technology are completely connected. From website platforms and SEO to 3D design from CAD files, animated motion graphics and sound engineering, delivering winning content, distribution and analytics is more technical than ever before.

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Topics: Continuing Education

Improving Your Emails with Brigham Young University Professor Lisa Thomas

Posted by Denis McInerny on Sep 13, 2018 9:27:20 AM

 

Lisa Thomas, an instructor of business communications at BYU’s Marriott School of Business, said there are four “A’s” to remember for great email communication: Attention, agenda, argument, and action.

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Topics: Email Marketing Strategy, Email Marketing 2.0, Email Marketing

5 TIPS FOR CREATING IMPACTFUL VIDEO MARKETING CONTENT

Posted by Denis McInerny on Aug 29, 2018 8:55:14 AM

What’s your favorite viral video or television commercial? Why is it so memorable? Chances are good it stays in your mind thanks to good storytelling, using the elements of strong emotion, surprise, or even fear to stop you right in your tracks and make you pay attention—then share it with your friends. Unfortunately, in the vast world of content marketing, creators sometimes forget to put the art of telling good stories front and center. Most commercials you see these days have interesting visuals and audio but lack a clear and distinct main idea. To produce effective video, you have to stay true to your central story. After that, everything else becomes secondary but still contributes to communicating one idea.

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Topics: Video Marketing

AVIXA's Own Brad Grimes Discusses Human-Centered Design on the MarketScale Pro AV Podcast

Posted by Denis McInerny on Jul 11, 2018 4:29:28 PM

 

 
Sometimes, technology just moves too quickly. By the time one new thing is integrated, the next big industry-shaker comes along and puts a new challenge on the table. Brad Grimes, Senior Director of Communications for AVIXA, comes on the podcast to tell us how the Pro AV industry is taking a breather and refocusing on the experience of their services and how to adapt innovative solutions to each specific market.
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Topics: Professional A/V, B2B Digital Marketing

MarketScale Original Series: Changing the Business of Baseball with the Savannah Bananas

Posted by Denis McInerny on Jun 19, 2018 4:13:53 PM

MarketScale Sports and Entertainment, presents our trailer for our upcoming Savannah Bananas series debut, highlighting the challenges, processes, opportunities, technologies and leadership lessons from owning and operating a 'fans first' baseball team.

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Topics: Original Series, MarketScale B2B Marketing, Video, Sports & Entertainment

The Future of VR in the Classroom with Elliot Levine of HP

Posted by Denis McInerny on Jun 14, 2018 5:01:14 PM

 

Elliott Levine, Distinguished Technologist and Director of Education for HP sits down with us to talk about how VR and other technology can revolutionize the way educators approach a classroom setting in the future.

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Topics: virtual reality

How AI is Changing Healthcare with Tom Lawry of Microsoft

Posted by Denis McInerny on Jun 14, 2018 8:38:33 AM

Artificial intelligence has found a way to affect every aspect of the healthcare industry, from improving patient care & prevention to reducing administrative costs. Tom Lawry, Director of Worldwide Health for Microsoft, came on the podcast to tell us how AI is applied in new ways every day in the industry, even with social responsibility concerns of the technology. Tom also told us how Microsoft found itself in the healthcare space.

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Topics: artificial intelligence

How the World Learns: The Power of Video for NBA Stars and B2B Content Marketing

Posted by Denis McInerny on May 22, 2018 2:14:48 PM

Digital natives love YouTube, devouring hours of video daily. It’s even making them better at what they do. Take the story of 20-year-old Jayson Tatum, star of the Boston Celtics, featured in the Wall Street Journal. While his youth certainly has a lot to do with his ability on the court, his age also gives him different tools than those of the generations before him. He grew up watching YouTube videos. To be more precise, he didn’t just watch them. He studied them. That’s how people learn today. If you want to know how to do something or become better at it, there’s bound to be thousands, if not millions, of videos to help you.

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Topics: Digital Marketing, B2B Content Writing, B2B Digital Marketing, Video

Videoblog: Evan Bentley Talks Content Marketing

Posted by Denis McInerny on Apr 12, 2018 4:22:32 PM
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Topics: Video Marketing, B2B Digital Marketing

Understanding Pixel Pitch

Posted by Denis McInerny on Feb 1, 2018 8:44:57 AM

 

For pedestrians, auto traffic, event-goers and other consumers, nothing turns heads and captures attention quite like digital signage. Dynamic and vivid LED displays prove superior at content delivery and message dissemination compared to traditional advertising tools such as printed posters, billboards and other types of static signage. But to get the most out of an LED display solution, it’s important to understand the technology as much as possible so it can be optimally deployed. One factor that should be given particular consideration is pixel pitch. 

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Topics: B2B Content, pixel pitch, LED, Professional A/V

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