Geoff Short

Recent Posts

How Twitch is Changing Gaming

Posted by Geoff Short on Apr 17, 2019 4:04:18 PM
Video games have always revolved around competition. From the one-on-one battles of Pong in the early 1970s until now, these virtual worlds have captured people’s attention through struggles and rivalries.
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Topics: Video, Content Marketing, Content Creation, Video Marketing, Live Stream, Influencer Marketing, Gaming


Posted by Geoff Short on Apr 16, 2019 12:18:49 PM

In this modern era of disruption, there are not many services that have altered the landscape of culture and business like YouTube has. What started as a home video host has become one of the biggest companies in the United States and has forever changed the way people receive information.

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Topics: Marketing Technology, Brand Strategy, Video Marketing, YouTube

How Jobs are Changing During a Retail Revolution

Posted by Geoff Short on Mar 26, 2019 8:40:09 AM

The retail industry is constantly undergoing change. This is occurring not only because of e-commerce, but the continued digitization of the brick-and-mortar store. As brands try to revamp the shopping experience, the role of customer service and other staples of this industry have been altered dramatically.

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Topics: data, data centralization, Analytics

What AI Means for Future Scientists

Posted by Geoff Short on Mar 22, 2019 1:07:24 PM

Scientists in all fields play an important role of advancing not only their industry but all of society. Automation and AI is helping accelerate the pace of discovery and business and the workforce needs to adjust to new roles.

Today a drastic shift is taking place as mobile technology, blockchain, and artificial intelligence (AI), among other digital technologies, change the nature of work for many. While a first reaction might be to worry for the safety of human jobs, it is more accurate to say that technology changes the nature of certain jobs.

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Topics: Sciences

Transportation Jobs Will Change as Fast as the Industry Itself

Posted by Geoff Short on Mar 21, 2019 2:08:25 PM

Transportation is all about speed. Whether it is getting a person to a place of business on time, or a package to a customer in a timely manner, mobility is a part of everyone's lives today. 

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Topics: transportation

What Automation Means for the Future of Restaurant Employee Training

Posted by Geoff Short on Mar 20, 2019 10:26:35 AM

Speed of service is critical to the success of any restaurant. With automation becoming more accessible across industries, it is no surprise that restaurants have begun to implement more streamlined processes into their kitchens.

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Topics: Food and Beverage, Hospitality

How the Pro AV Industry is Preparing Its Future Workforce

Posted by Geoff Short on Mar 19, 2019 4:04:09 PM

The Pro AV industry has changed rapidly with advancements in digital signage, smart boards and interactive displays. No longer just digital billboards, these pieces of technology can help retailers and other businesses engage with customers and track critical data that was previously unattainable.

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Topics: Professional A/V

AEC Jobs Are Changing, But Is The Training Too?

Posted by Geoff Short on Mar 19, 2019 9:55:44 AM
Technology is making manual labor less taxing in the construction industry while also reducing the need for several types of jobs that can be replaced by automation. In order for workers in the construction world to stay valuable, it is important that they know which skills will be valued in the future.
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Topics: AEC

What The Medical Field Is Looking For In Its Future Workforce

Posted by Geoff Short on Mar 14, 2019 4:05:05 PM
Education does not stop when an employee is hired. For industries to innovate and develop, learning must continue on the job. Although the economy and job market is currently strong, a skilled workforce will be key to sustaining it. For human employees to stay relevant and more valuable than machines, training on the job will be critical. 
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Topics: Healthcare Industry

MarketScale In Amsterdam at ISE 2019

Posted by Geoff Short on Feb 5, 2019 8:28:19 AM

MarketScale has touched down in Amsterdam for ISE 2019, one of the world's premier Pro AV industry events. Our own Tyler Kern and Brandon Pfluger are on the ground talking to attendees and speakers, giving you all the latest from the show.

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Topics: Professional A/V

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