Geoff Short

Recent Posts

Sony's Rise & Canon's Demise

Posted by Geoff Short on May 21, 2019 5:18:58 PM
About eight years ago, Canon started to dominate the video market with its 5D MKII camera lineup. Being able to capture high quality 1080p video and beautiful photos in one body was a huge selling point to filmmakers. Canon sat on this throne for many years, with little innovation or change to their DSLR lineup.
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Topics: Video, Video Marketing, Sony, Canon

The Impact of Storytelling in Video

Posted by Geoff Short on May 21, 2019 3:59:42 PM

Devon - here's what I know (1)

In this podcast, we dive into the importance of storytelling and how it can really help to make a lasting impact on your customers.

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Topics: Video, Video Marketing, Marketing, Personal Branding, Media

Rebranding Like the Jonas Brothers

Posted by Geoff Short on Apr 26, 2019 2:19:01 PM
In the world of music, 2019 has been the year of the Jonas Brothers. After a six-year hiatus from making music as a band, they are back, bigger and better than they ever were before. But anyone who has listened to the group’s new singles like "Sucker" and "Cool," knows that they are not the same Disney Channel band that initially rose to fame.
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Topics: Branding, Personal Branding, Media, Artists, Music, Audience

Auburn Basketball, Charles Barkley & Creating Buzz

Posted by Geoff Short on Apr 23, 2019 1:20:06 PM


The Auburn University football stadium sits in the middle of campus, the mecca of a small college town. As part of the tradition-rich Southeastern Conference, Auburn takes pride in being a “football school”.

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Topics: Branding, Influencer Marketing, Auburn, Community Engagement

How Twitch is Changing Gaming

Posted by Geoff Short on Apr 17, 2019 4:04:18 PM
Video games have always revolved around competition. From the one-on-one battles of Pong in the early 1970s until now, these virtual worlds have captured people’s attention through struggles and rivalries.
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Topics: Video, Content Marketing, Content Creation, Video Marketing, Live Stream, Influencer Marketing, Gaming

How YouTube Creators Can Stand Out

Posted by Geoff Short on Apr 16, 2019 12:18:49 PM

In this modern era of disruption, there are not many services that have altered the landscape of culture and business like YouTube has. What started as a home video host has become one of the biggest companies in the United States and has forever changed the way people receive information.

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Topics: Marketing Technology, Brand Strategy, Video Marketing, YouTube

How Jobs are Changing During a Retail Revolution

Posted by Geoff Short on Mar 26, 2019 8:40:09 AM

The retail industry is constantly undergoing change. This is occurring not only because of e-commerce, but the continued digitization of the brick-and-mortar store. As brands try to revamp the shopping experience, the role of customer service and other staples of this industry have been altered dramatically.

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Topics: data, data centralization, Analytics

What AI Means for Future Scientists

Posted by Geoff Short on Mar 22, 2019 1:07:24 PM

Scientists in all fields play an important role of advancing not only their industry but all of society. Automation and AI is helping accelerate the pace of discovery and business and the workforce needs to adjust to new roles.

Today a drastic shift is taking place as mobile technology, blockchain, and artificial intelligence (AI), among other digital technologies, change the nature of work for many. While a first reaction might be to worry for the safety of human jobs, it is more accurate to say that technology changes the nature of certain jobs.

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Topics: Sciences

Transportation Jobs Will Change as Fast as the Industry Itself

Posted by Geoff Short on Mar 21, 2019 2:08:25 PM

Transportation is all about speed. Whether it is getting a person to a place of business on time, or a package to a customer in a timely manner, mobility is a part of everyone's lives today. 

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Topics: transportation

What Automation Means for the Future of Restaurant Employee Training

Posted by Geoff Short on Mar 20, 2019 10:26:35 AM

Speed of service is critical to the success of any restaurant. With automation becoming more accessible across industries, it is no surprise that restaurants have begun to implement more streamlined processes into their kitchens.

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Topics: Food and Beverage, Hospitality

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