Kevin McInerny

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Winning at the Sport of Content Marketing

Posted by Kevin McInerny on January 31
 

As the Super Bowl approaches, the single most important game in the National Football League and one of the most iconic sporting events in the world, we can see just how alike sports and marketing really are. How are these teams preparing for the biggest game of the year? They are using their data to develop a winning strategy that gives them their competitive edge. They are watching film and seeing which plays will be successful against their opponents. Content marketing, surprisingly to some, should be treated in the same fashion.

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Topics: Thought Leadership, B2B Marketing, Content Marketing, Content Marketing Statistics, B2B Content Strategy

Five Marketing Trends to Watch in 2019

Posted by Kevin McInerny on January 28

It seems with each passing year that the rate of change in business is accelerating. This is especially true when it comes to marketing products and services. In this rapidly evolving world, it can be difficult to make predictions, but here are five marketing trends to keep an eye on in 2019.

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Topics: Thought Leadership, B2B Industry News, Marketing, Digital Marketing, Marketing and Sales, Content Marketing Statistics, B2B Content Strategy, Marketing Across Verticals, Video Marketing

How Thought Leadership Drives Life Long Learning

Posted by Kevin McInerny on January 25

Every day, industry professionals get up and go to work striving to become the expert in their respective field. But not every industry professional goes out of their way on a daily basis to actively learn about or interact with industry leaders and events. You may ask; isn't the daily grind enough to stay thoughtful on and engaged with your industry? Brandon Pfluger, Business Development Manager at MarketScale, doesn't think so.

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Topics: B2B Market, Content Creation, B2B Branding,, Content Marketing Statistics, B2B Content Strategy

Elevating Your Brand to Celebrity Status

Posted by Kevin McInerny on January 18
 

Branding is more than just a logo in 2019. It's the way that customers recognize and experience your business. With social media being the easiest and most cost effective way to reach any audience, branding your business on those platforms is crucial. What's the best example to turn to for successful, engaging branding? Celebrity twitter might have the answer.

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Topics: B2B Market, Content Creation, B2B Branding,, Content Marketing Statistics, B2B Content Strategy

Partnerships, Not Sponsorships:  How B2B Companies Are Finding a Niche in the Sports World

Posted by Kevin McInerny on October 30

On this episode of the Business Development Podcast on MarketScale, Brandon Pfluger former collegiate athlete at Southern Methodist University relates his athletic background with the world of B2B companies leveraging analytics. This analysis explains that the two have more in common than most would think. 

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Creation and Distribution: Making the Most of Marketing Data with Mackenzie Williams of MarketScale

Posted by Kevin McInerny on October 30

On this episode of the Business Development Podcast on MarketScale, Mackenzie Williams highlights her passion for business. She explains that although content is still "king", without proper distribution and analysis it can be a wasted investment. Have a listen and learn how content can become headache free.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Elevating Company Image with Your Personal Brand

Posted by Kevin McInerny on October 30

On this episode of the Business Development Podcast on MarketScale, Nick Minor (Dodgers Fan) talks about the importance of treating your business the same way you would treat your personal brand. Every business is comprised of individuals that make a brand great, learning how to harness that is half the battle.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Testimonials: The Most Authentic Form of Marketing with Shannon Maverick of MarketScale

Posted by Kevin McInerny on October 30

On this episode of the Business Development Podcast on MarketScale, Shannon Maverick highlights the importance of business partnerships. Winning companies serve their clients and have a rapport that leads to them evangelizing their brand. Capturing those moments can become the strongest case for your sales representatives to turn a maybe into a yes.

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Topics: B2B Social Media Marketing, MarketScale B2B Marketing

Making The Transition From Operations to Optimization Within Your Sales Strategy

Posted by Kevin McInerny on March 29

Sales Operations Should Equal Sales Optimization

Like many aspects of business in the 21st century, Sales Operations is changing. How? Well, it’s moving quickly from a reporting and administration function to much more—think of it as Sales Optimization. Longer buying cycles and global competition may be eating into your organization’s numbers. It’s time to address the increased cost of sales head on by taking a closer look at your Sales Operations team.

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Topics: Automated Sales, Sales Cycle, MarketScale B2B Marketing, Marketing and Sales, Millennials, Optimization

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