Lauren Farrell

Recent Posts

B2B at it's Best: Businesses Helping Businessses

Posted by Lauren Farrell on March 23

As a large number of business across the United States move from working in offices to having a fully remote work from home workforce, many are searching for tools to help them collaborate, be more efficient and continue business as usual. Companies from software and tech to consumer goods, are providing support and services to help enable teams around the world.

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Is Individualized, Account-Based Marketing Here to Stay or Just a Passing Trend?

Posted by Lauren Farrell on March 19

Account-based marketing is a simple concept – when companies decide to leverage the strategy, they treat individual prospects and customers as their own markets, providing individualized content, campaigns and more.

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Topics: B2B Marketing, STrategy, B2B Digital Marketing, Maverick of Marketing, B2B, ABM, COVID

MarketScale Named 67th Fastest Growing Private Company in Texas by Inc.

Posted by Lauren Farrell on March 17

Inc. released its inaugural list of fastest growing private companies in Texas, naming MarketScale 67th. With growth of 220% in just two years, we are incredibly proud to help lead our industry in our home state.

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Topics: Thought Leadership, B2B Marketing, B2B Content, B2B Digital Marketing, MarketScale B2B News, Publications

10 Steps Marketers Can Take Now to Mitigate the Business Impact of COVID-19

Posted by Lauren Farrell on March 12

With COVID-19 restricting travel, sales and marketing teams have more challenges than ever before in maintaining their sales pipelines and continuing to conduct business development, communications and operations.

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The Importance of Personalization and Design for Your B2B Website

Posted by Lauren Farrell on March 6

Over the years, B2B websites have changed from the internet brochure format of the 1990s to a modern-day design with elevated functionality that allows customers to easily and seamlessly get to know a company online. However, many websites have not aligned with today’s experience culture, and a number of sites still present a traditional, stagnant feel, with little to no personalization that would enable them to better engage with their audience.

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Tradeshow Cancelled? Take your Attendance Virtual

Posted by Lauren Farrell on March 4

From CES and SXSW, to NAB, InfoComm, FabTech, OTC and thousands more – industry events provide a platform for people to meet, grow, converse and learn. But as we are all aware – unforeseen disruption from the coronavirus is eliminating a platform that so many depend on.  Coronavirus is not the first virus outbreak that has international implications causing industry-wide disruption; nor will it be the last. But does the disruption need to be as extensive as it seems?

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Topics: Trade Shows, Marketing Across Verticals, Podcasts, Tradeshow Marketing, Live Broadcast, Virtual Tradeshow

Why Should B2B Companies Invest in Creative Resources?

Posted by Lauren Farrell on February 18

Why is creativity so vital for B2B companies today, when traditionally it has been ignored - leading to many companies being labeled as mundane or boring?

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Topics: Creative, B2B Content, B2B Digital Marketing, Content Creation, Maverick of Marketing

On the Road in Amsterdam

Posted by Lauren Farrell on February 12

 

One of the biggest Pro AV Shows of the year is this week in Amsterdam. ISE Europe hosts over 1,300 exhibitors and showcases an array of keynotes, training sessions, and more. Our Manager of Partnerships, Terry O'Connell, is on site for the show. On this weeks episode of Maverick of Marketing he joins Shannon Maverick to talk show expectations, Amsterdam, Pro AV, and tradeshows in B2B.

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Women Making an Impact in Manufacturing

Posted by Lauren Farrell on February 11

How can you create an environment for employee's that "makes magic happen" - one in which they are engaged in their work and feel connected to the rest of the world?

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Topics: Manufacturing, Marketing Strategy, Maverick of Marketing

Calling The Plays: Seeking a Senior Digital Marketing Strategist

Posted by Lauren Farrell on February 3

For companies, there’s nothing more important than finding the right person for a job. Filling a role can be difficult, but landing star talent makes the challenge worth the effort. In this Careers Podcast, Brandon Morgan, Senior Director of Client Services at MarketScale, reveals what he’s looking for in hiring a Senior Digital Marketing Strategist (DMS).

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Topics: Content Strategy, Hiring

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