Lauren Farrell

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The Weekly Scale: June 22nd

Posted by Lauren Farrell on June 22

 

This week on The Weekly Scale, host Tyler Kern talks podcasts with Uncle Sam, live broadcasts, new glass-to-glass solutions, a trip to Austin, Texas - and scalability.

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Topics: MarketScale LIVE, Podcasts, Live Broadcast, B2B

How Do you Create More Digitally Innovative Strategies in B2B?

Posted by Lauren Farrell on June 19

On this episode of the Maverick of Marketing radio show host Shannon Maverick, talks with Carlos Haddad, VP & GM of Sales, Marketing and Business Development of the Americas and Europe for Watts Water Technologies.

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Topics: B2B Digital Marketing, Maverick of Marketing, Digital Transformation

The Weekly Scale: June 15th

Posted by Lauren Farrell on June 15

 

This week on The Weekly Scale, host Tyler Kern highlights the appearance of Drones in America contributor Grant Guillot on Fox Business,  the latest guest on The Roboticist Chronicles – NASA, the launch of a new cooking show and construction for the expansion of MarketScale’s Headquarters in Downtown Dallas.

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MarketScale Contributor Shares Insights on Fox Business

Posted by Lauren Farrell on June 11

Drones in America launched in February with Grant Guillot, a Partner at Adams and Reese LLP who leads their Unmanned Aircraft Systems Practice Team and is an advisor for Drone Services Providers. The show, airing every Wednesday, regularly features industry trailblazers and focuses on UAV technology, public perception, law, and policy. To date, Guillot has hosted a variety of influential guests across the drone industry, and has since been asked to contribute as en expert on Fox Business.

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Topics: Thought Leadership, Podcasts, B2B Media, Drones in America

Is the Future of Events a Hybrid of the Past and Present?

Posted by Lauren Farrell on June 4

Events have always been a primary thread through every aspect of our lives. From concerts and games to conferences and trade shows, many of us spend a significant amount of time attending various in-person events, until recently when the pandemic forced us to move almost everything, online. But were virtual experiences and the demand for them something on track to become popular already – or did the current pandemic force them to become more common than they ever would have been?

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Topics: B2B Marketing, Trade Shows, Maverick of Marketing, Virtual Tradeshow

MarketScale Wins Three Silver Telly Awards

Posted by Lauren Farrell on June 1

MarketScale, a leading B2B media company, announced they have won three Silver Telly Awards.  Their Made In America Original Series was named a winner in the Online:Documentary Series category and The MGM Cotai Spectacle Experience won for both Branded Content: Editing and Branded Content: Business-to-Business in the 41st Annual Telly Awards.

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Topics: Video, Video Marketing, Media, Video Production, B2B Media

Why is Storytelling Vital to Connecting with Customers?

Posted by Lauren Farrell on May 26

Storytelling is often a primary differentiator in helping businesses connect and communicate with customers. And customers after all,  are the lifeblood of our businesses. Stories help them to digest information easily and to connect them to information that often helps  positively and easily associate it with a product or business and with it, create memorable associations.

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Topics: storytelling, B2B Social Media Marketing, Live Broadcast, Brandlive, Live Video

Top 10 MarketScale Media Channels

Posted by Lauren Farrell on May 4

Owning media channels is more important for B2B brands than ever before. While traditionally used for self-serving communication, today they are vital channels to educate, inform and inspire audiences – nurturing relationships, delivering thought leadership and providing increasing value.

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B2B at it's Best: Businesses Helping Businessses

Posted by Lauren Farrell on March 23

As a large number of business across the United States move from working in offices to having a fully remote work from home workforce, many are searching for tools to help them collaborate, be more efficient and continue business as usual. Companies from software and tech to consumer goods, are providing support and services to help enable teams around the world.

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Is Individualized, Account-Based Marketing Here to Stay or Just a Passing Trend?

Posted by Lauren Farrell on March 19

Account-based marketing is a simple concept – when companies decide to leverage the strategy, they treat individual prospects and customers as their own markets, providing individualized content, campaigns and more.

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Topics: B2B Marketing, STrategy, B2B Digital Marketing, Maverick of Marketing, B2B, ABM, COVID

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