Lauren Farrell

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The Present & Future of Content

Posted by Lauren Farrell on Jun 13, 2019 6:41:04 PM

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Marketing used to be simple, or so it seemed. Write a blog. Post a blog. Wait for Google to index the blog. And suddenly your company, your products, and you – were discovered. Anyone could do it, and everyone did. But then everything changed. And whether you know it or not, it's a marketer's dream.

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Topics: Thought Leadership, Social Selling, Content Creation, B2B Content Strategy, Video Marketing, Publications, Podcasts

Storytelling Lessons From Game of Thrones

Posted by Lauren Farrell on Apr 12, 2019 3:13:28 PM

Once upon a time... It might be the most cliché beginning to a story, but the traditional lead-in has withstood the test of time. Beyond the opening line, how do you create a narrative that engages an audience enough to make them advocates?

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