There is no question that marketing is not a science. But there are formulas that drive its success. While it may vary from brand to brand, the foundation that exists is the same.
Traditionally businesses, especially in B2B, have focused on products and specs. Yet the classic advertising model has been upended in the era of social media and digital content. Buyers have rejected outdated campaigns in favor of engaging and informative material.
With these changes, B2B marketers often confuse product marketing with content marketing.
It's one of the most cliche phrases in marketing, yet undeniably true. Content is king. But as more mediums add to the vastness of content - how as a marketer do you create content to stay relevant and influence the buying cycle?
For companies, there’s nothing more important than finding the right person for a job. Filling a role can be difficult, but landing star talent makes the challenge worth the effort. In this Careers Podcast, Brandon Morgan, Senior Director of Client Services at MarketScale, reveals what he’s looking for in hiring a Senior Digital Marketing Strategist (DMS).
Conversational Marketing: Talking the Talk
Thursday, September 5th - 2:00 pm et/11:00 am pt
Today, everyone wants what they want, when they want it.
Customers expect real-time experiences, yet how many visitors on your website do you engage with?
It's hard to believe there was a time, not too long ago, that job openings were posted in newspapers, resumes were sent via fax, and companies were researched by prospective applicants by going to a library.
It's safe to say that we've come a long way since then.
Innovation is what pushes businesses forward, and in today's technology driven world, leaders that innovate drive progress across organizations. At the heart of most companies is Operations, a department that efficiently and effectively manages complex processes across every part of the business.