Lauren Farrell

Recent Posts

How To Drive B2B Business

Posted by Lauren Farrell on October 15

There is no question that marketing is not a science. But there are formulas that drive its success. While it may vary from brand to brand, the foundation that exists is the same.

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Content Marketing vs. Product Marketing

Posted by Lauren Farrell on September 18

Traditionally businesses, especially in B2B, have focused on products and specs. Yet the classic advertising model has been upended in the era of social media and digital content. Buyers have rejected outdated campaigns in favor of engaging and informative material.

With these changes, B2B marketers often confuse product marketing with content marketing.

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Topics: B2B Marketing, B2B Content, Content Strategy, Content Marketing, Here's What I Know, Product Marketing

How Data Should Drive Your Decision-Making

Posted by Lauren Farrell on September 16
 
There has never been more data available to businesspeople than today. However, with so much availability, it can overwhelm decision makers.
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Topics: B2B Content Strategy, Data & Analytics, Here's What I Know, Marketing Strategy

Driving Market Relevance with Content

Posted by Lauren Farrell on September 12

 

It's one of the most cliche phrases in marketing, yet undeniably true. Content is king. But as more mediums add to the vastness of content - how as a marketer do you create content to stay relevant and influence the buying cycle?

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Topics: B2B Marketing, B2B Content, Content Strategy, B2B Content Strategy, Marketing Strategy

Calling The Plays: Seeking a Senior Digital Marketing Strategist

Posted by Lauren Farrell on September 5

For companies, there’s nothing more important than finding the right person for a job. Filling a role can be difficult, but landing star talent makes the challenge worth the effort. In this Careers Podcast, Brandon Morgan, Senior Director of Client Services at MarketScale, reveals what he’s looking for in hiring a Senior Digital Marketing Strategist (DMS).

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Topics: Content Strategy, Hiring

Talking the Talk with Conversational Marketing

Posted by Lauren Farrell on September 4

Conversational Marketing: Talking the Talk

with Kevin McInerny, Sales Operations Manager and Lauren Farrell, Senior Director of Marketing

Thursday, September 5th - 2:00 pm et/11:00 am pt

Register Today!

 

Today, everyone wants what they want, when they want it. 

Customers expect real-time experiences, yet how many visitors on your website do you engage with?

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Topics: B2B Digital Marketing, Conversational Marketing, Marketing Strategy

How to Transform Your Hiring in 2019

Posted by Lauren Farrell on August 8

It's hard to believe there was a time, not too long ago, that job openings were posted in newspapers, resumes were sent via fax, and companies were researched by prospective applicants by going to a library.

It's safe to say that we've come a long way since then.

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Topics: Hiring, Here's What I Know, Human Resources

Staying Healthy While Working A Full-Time Job

Posted by Lauren Farrell on July 26
 
There is a cyclical rigidness about transitioning from college to work life. Suddenly, the spontaneity of university living turns into a structured 8-5 day, triggering a load of lifestyle changes. For many, the most difficult part of adjusting to corporate life is how to take care of oneself while adjusting to a foreign routine.
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Topics: Food and Beverage, Marketing, Here's What I Know

Elevating Production: Searching for a  Video Leader

Posted by Lauren Farrell on July 23
Providing a creative solution and executing it is what makes marketing campaigns stand out. The ability to connect with a target audience through captivating and detailed storytelling makes video an incredibly valuable asset to brands.
 
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Topics: Video, B2B Marketing, Hiring

Growing Our Operation: Searching for a Data-Driven Senior Operations Leader

Posted by Lauren Farrell on July 16

Innovation is what pushes businesses forward, and in today's technology driven world, leaders that innovate drive progress across organizations. At the heart of most companies is Operations, a department that efficiently and effectively manages complex processes across every part of the business.

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Topics: B2B Marketing, Data & Analytics, Hiring, Operations

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