Lauren Farrell

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The Divide Between Sales and Marketing: Is it just a Stereotype?

Posted by Lauren Farrell on January 21

Expectations drive the stereotypes that often divide sales and marketing departments. Sales expects marketing to create a simple message and deliver qualified leads, and marketing thinks sales wants them to do the work while they travel and entertain.

These assumptions complicate things. But is the divide overhyped?

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Topics: B2B Marketing, B2B Digital Marketing, Marketing and Sales, Maverick of Marketing, Sales Enablement

Calling The Plays: Seeking a Senior Digital Marketing Strategist

Posted by Lauren Farrell on January 2

For companies, there’s nothing more important than finding the right person for a job. Filling a role can be difficult, but landing star talent makes the challenge worth the effort. In this Careers Podcast, Brandon Morgan, Senior Director of Client Services at MarketScale, reveals what he’s looking for in hiring a Senior Digital Marketing Strategist (DMS).

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Topics: Content Strategy, Hiring

Applying Industry Principles to Marketing

Posted by Lauren Farrell on January 2

It is a best practice to take something from one industry or department and use in another. The use of Lean is an exemplary example.

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Topics: Maverick of Marketing

Timely Marketing and Continuous Learning

Posted by Lauren Farrell on December 10
On this episode of the Maverick of Marketing, the Maverick spoke with Cat Allen, Digital Advertising Manager for Linux Academy. She spoke to the importance of continuous learning and the importance of education in marketing.
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Topics: B2B Digital Marketing, Continuing Education, MarketScale Radio, Maverick of Marketing

How to Launch Online Learning for your Company

Posted by Lauren Farrell on December 10

 

Online learning was once solely associated with higher education and cyber schools. But today, it is being thoroughly redefined as businesses develop their own courses  as a cornerstone of training and growth for their employees. 80% of US companies today are using eLearning and corporate eLearning has grown by more than 900% since 2001.

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Topics: B2B Marketing, B2B Content, Continuing Education, Online Learning, eLearning

Why You Should Be Investing In Online Learning for Your Customers and Employees

Posted by Lauren Farrell on December 4

Education is critical to growthand online learning beyond traditional walls is transforming business unlike ever before. The relationship between learning and work is becoming more blurred as the two become part of the same integrated ecosystem.  

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Topics: Brand Strategy, Continuing Education, Marketing Strategy, Online Learning

Why Employee Advocacy Should be the Cornerstone of your Marketing Strategy

Posted by Lauren Farrell on November 25

Empowering employees to be champions of your brand is more important than ever before. 92% of people trust recommendations from their family and friends over any form of advertising. Employees who are advocates for their employers help to lead recruitment, increase brand awareness and even drive leads.

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Topics: Business Communication, Thought Leadership, B2B Marketing, B2B Content, Content Strategy, Social Media Marketing, Employee Advocacy, B2B Social Selling, Social Selling, Maverick of Marketing

Adapting Strategies to Differing Markets

Posted by Lauren Farrell on November 19

Oftentimes in business we complain about too much data. But for marketers in newer companies, often there is no data to inform decisions.  So how do marketing strategies change between established brands and startups? 

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Topics: B2B Marketing, B2B Content Strategy, Maverick of Marketing

MarketScale Recognized Among Conversational Marketing Top 50 Worldwide

Posted by Lauren Farrell on November 19

We know that websites are our most powerful sales tool, and conversational marketing has made sure that continues to ring true. We are proud to be named a Drift Top 50 Conversational Marketer for 2019.

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Topics: B2B Marketing, Digital Marketing, Conversational Marketing

Building Trust and Authenticity Through Marketing

Posted by Lauren Farrell on November 15

Marketing has often been seen as advertising, which is fleeting. But marketing today is changing. Stories and customer experience are imperative for businesses.  It's no longer brand driven marketing strategy, but brand driven business strategy.

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