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The Weekly Scale: Robots, Metal Detectors, and more powerful Productions

Posted by MarketScale on May 18

 

This week in B2B on The Weekly Scale host Tyler Kern highlights new collaborative robotic options, adaptations to the cancellation of live events and new opportunities for product launches. Watch now!

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Topics: Podcasts, Live Broadcast, Digital Transformation, Live Video, B2B Media, Owned Channels

Maverick of Marketing: Differentiating Your Brand

Posted by MarketScale on May 13

Brands undoubtedly experience ebbs and flows influenced by a variety of factors, many outside of the control of anyone. And right now, more than any other time in recent memory, many businesses are experiencing unexpected changes. So how does a brand adapt? While branding doesn’t have a singular strategy, and there is no set formula for new challenges - it’s important for brands and marketers to continually adapt and understand their audience.

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Topics: B2B Content, Branding, B2B Content Strategy, Maverick of Marketing, Business Continuity

How Can B2B Brands Communicate, Educate and Entertain?

Posted by MarketScale on May 5

The tools and technologies now necessary for businesses making a digital transformation as they work from home, are many of the same tools used daily by marketers. From video communication and podcasts to conversational marketing – these are the tools and technologies that power marketing and media. But still, there is an adjustment across all business units. Communication has changed as in-person, face-to-face conversations, have been virtually eliminated.

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Topics: Digital Marketing, Podcasts, Maverick of Marketing, Live Broadcast, Digital Transformation, Live Video, B2B Media, Owned Channels

Five Reasons Why Live Video Drives More Engagement

Posted by MarketScale on April 24

The way consumers approach entertainment is increasingly being driven by live video. 

Though sports have leveraged the power of “you had to be there” for years (in 2019, 14 of the top 20 primetime telecasts were sports), today’s digital-native consumers come to expect live, as-it-happens looks at everything they want to consume. 

And B2B is no different. 

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Topics: B2B Marketing, B2B Content Strategy, Live Stream, Live Broadcast, Live Video

On MarketScale This Week: Cisco Webex CMO Aruna Ravichandran talks Remote Work and Technology

Posted by MarketScale on April 22

MarketScale is helping companies continue to communicate their message, both internally and externally despite current challenges. Remote video and live broadcast have become a major focus as B2B brands adapt to cancelled trade shows and restricted travel. 

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Online Learning Enables Business Continuity and Growth

Posted by MarketScale on April 21

Much has been made of the coronavirus impact on Higher Education. Colleges had to adapt to a business model that didn’t allow for their core service delivery—on-campus teaching—overnight. Ironically, it was the colleges that suddenly had a learning curve. Professors with varying technical aptitudes worked quickly to pivot to an online model for teaching. 

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Topics: B2B Industry News, B2B Market, Digital Marketing, Continuing Education, Online Learning, Digital Transformation, Business Continuity

B2B Adapts to Challenges: 2020 is Driving Digital Transformation Like Never Before

Posted by MarketScale on April 17

Let’s start out by saying thank you to the workers who haven’t yet seen the virtualization of their day-to-day. Certainly, frontline healthcare workers often must be with patients. And our supply chain—each package, ingredient and material sourced from around the world directly to us—is built on human effort that transcends virtual. There is a very long list of professionals and public servants to thank for their decidedly non-virtual efforts in this time.

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Topics: B2B Markets, Digital Marketing, Online Learning, Remote Work, Digital Transformation, Cloud, Business Continuity

B2B Companies Should Build Media Brands to Offset Cancelled Events

Posted by MarketScale on April 16

Before 2020, B2B industry events spend was on pace to create a $20 billion annual market. Industry events and trade shows bring the perfect fusion of education, collaboration and sales. Leads, product demonstrations—business growth. Deals are closed, terms are discussed and innovation reigns.

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Topics: B2B Marketing, B2B Content, Content Strategy, B2B Markets, Digital Marketing, Media

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