Nick Greco

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Real Estate For Sale Signs: A Content Marketing Opportunity

Posted by Nick Greco on September 6


The humble For Sale sign is such a fixture in residential neighborhoods that you barely notice it. It’s the only thing in real estate that seems to never evolve, as the changes in real estate have mostly been digital. Often consumers find interesting properties online before seeking a realtor, which creates a more informed marketplace. And with so many photos and 360 tours available at their fingertips, consumers can see attributes of a home they like or dislike before visiting a property.

But despite a ton of property-specific content, sellers often struggle to differentiate or command a premium, beyond the externalities within their specific sub-market. Neighborhood comps and price-per-square foot largely dictate what a house will sell for. Location, location, location wins almost every time.

Because its pricing is efficiently driven by the market, it could be argued that real estate is largely a commodity. But any good marketer knows that the goal is to escape commoditization through differentiation—and find buyers who appreciate your product’s premium differentiators.

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Topics: B2B Content, B2B Content Strategy

Ventus tradeshow robot transforms DSE 2017 Presence!

Posted by Nick Greco on March 30

Digital Signage Expo (DSE) 2017 is a spectacle of the sights and sounds of digital AV technology. Focusing primarily on digital signage for industries ranging from hospitality to sports and entertainment, DSE is one of the world's leading AV events. 

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Global Shop 2017 presents the cutting edge of retail design and technology

Posted by Nick Greco on March 29

MarketScale is attending GlobalShop 2017, the largest shopper marketing expo in the United States. The event, held at Mandalay Bay, Las Vegas features engaging technology that is driving the next evolution of retail. Top attendees include Apple, Google, Samsung, Sony, and many of the world's leading retail brands. 
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Topics: Event Marketing, Trade Shows, Global Shop 2017, MarketScale B2B Marketing


Posted by Nick Greco on February 19

A few years back, Forbes called MLB Advanced Media (MLBAM) the biggest media company you've never heard of. Turner Sports pays $445 million per year for NBA rights. And the NFL, no stranger to big TV rights itself took a unique approach last year, uploading 96 full broadcasts of its "most memorable games" to YouTube, for free consumption.

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Premier Mounts Launches 3D Animation; What's Next in Product Marketing

Posted by Nick Greco on January 4

Premier Mounts designs and manufacturers industry-leading mounting solutions for the Audio-Visual industry. With a focus on innovation and service, the manufacturer works closely with integrators everywhere to deploy tailored solutions for projects ranging from hospitality to sports to QSR. 

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Following the Market is the "Marketer's Conundrum"

Posted by Nick Greco on January 4

Few companies have provided the visible, public examples of marketing strategy like Apple. Yes, Apple is an over-quoted, and overused example. But its well-chronicled and episodic story arc remains too good to ignore.

First there was the hobbyist period, where the technology hadn’t reached the majority; they cultivated a niche group of fans.
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Video is the Most Important Element of Any 2017 Marketing Plan

Posted by Nick Greco on December 15
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MarketScale Ops and Biz Dev Cheer on the Home Team at TCU vs. SMU Basketball Game

Posted by Nick Greco on December 8

Moody Coliseum in Dallas, Texas was rocking last night. Undefeated TCU was visiting from the other side of the metroplex to take on the SMU Mustangs who, despite a slow start this year have a strong team. Sitting courtside for the game were two recent leaders of the free world, President George W. Bush and British Prime Minister David Cameron. And up in the cheap seats, MarketScale Ops and Business Development took in the game for a fun evening of basketball.Dallas is known for its 11-1 Dallas Cowboys, perennial playoff contender Texas Rangers and 2011 NBA Champion Dallas Mavericks. But Tuesday night, it was SMU's turn and fun was had by all!

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