Thomas Riley

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Being a Data Driven Dad

Posted by Thomas Riley on May 1, 2019 11:37:56 AM

Just a short while ago, I would not have been able to provide an opinion on this topic. Over the last five weeks though, I've gone through the most transformative period in my life: I’ve become a dad.

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Topics: Marketing Data, Data Driven, Fatherhood, Data & Analytics, Visualization

Dallas Cowboys Director of Pro Scouting Judd Garrett on data and analytics in the NFL

Posted by Thomas Riley on May 30, 2018 4:00:45 PM

Today we sit down with Judd Garrett, Director of Advance Scouting with the Dallas Cowboys. He tells us how in-depth analytics tools are changing the ways sports teams prepare for opponents, making sure every play is keeping players’ strengths and weaknesses in mind. 

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Marketing Analytics Optimize Decision Making, Improves Marketing ROI

Posted by Thomas Riley on Apr 12, 2018 11:35:05 AM

 

As the saying goes, you wouldn’t drive a car without a dashboard, so don’t market your business without a good dashboard.

With a good view into the data and analytics of your business, marketing decisions can be more informed.

Which products are seeing the most quotes on your website? Which regions are generating the most quotes? Which markets are demonstrating the most engagement with your website? In terms of content marketing, which blogs, videos and case studies are performing best?

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Topics: anayltics, data, data centralization, MarketScale Dashboard

Play Ball! Quantitative Analytics Moves From Front Office to Dugout

Posted by Thomas Riley on Mar 29, 2018 2:06:52 PM

Since Moneyball, data analytics has been at the forefront of baseball discussion. However, the analytical minds behind the data have typically worked in the front office, instead of in the dugout, focusing primarily on building a winning roster, instead of in-game management.

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Topics: big data, data, Analytics, Optimization

Enterprise Dashboard from MarketScale is Your Marketing Command Center

Posted by Thomas Riley on Mar 26, 2018 12:17:56 PM

A customized MarketScale Enterprise Dashboard can and should be your one-stop shop for all key marketing and sales data within your company. Our custom Enterprise Dashboard is capable of KPI tracking across many of the marketing and sales systems your company is already using. Our dashboards have always provided insights into web traffic and site visitor behavior via data from Google Analytics—but did you know Google Analytics is just one of over 150 system integrations available through the Enterprise Dashboard?

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Topics: MarketScale B2B Marketing, MarketScale Dashboard, dashboard, Analytics, Enterprise Dashboard

New Technology for the Customer Experience Can Increase Engagement, Client Retention

Posted by Thomas Riley on Feb 22, 2018 5:30:30 PM

You’ve gotten your customer to download your app or sign up at your website, but now what? How can you use the power of that technology to keep your customers engaged and, ultimately, retain them as customers for the long term? As the fitness chain Equinox has discovered, the key is leveraging technology to ensure your customers are motivated to utilize your services.

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Topics: B2B Content, Professional A/V, pixel pitch, LED

MarTech Advisor: 5 Reasons Why It's Imperative to Centralize Your Marketing Data

Posted by Thomas Riley on Feb 21, 2018 8:43:04 AM

 

  

 

 Centralizing Your Marketing Data

Marketers today find themselves replete with data but without any meaningful insights about that data. Research from Gartner shows that only about one-third of CMOs prioritize marketing ROI. Barely half of CMOs report even employ marketing technology. Though marketers have never seen so much useful data, companies often miss what's holding them back from data-driven marketing.

According to MarTechAdvisor, there are 5 main reasons why companies must centralize their marketing data to connect reality to their vision of data-driven marketing.

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Topics: B2B Content, anayltics, 5 Trends, data, centralization, data centralization, MarTechAdvisor

Harvard Business Review: Users, Not Buyers Key to Successful Marketing

Posted by Thomas Riley on Feb 20, 2018 11:58:59 AM

 

 

A recent article from the Harvard Business Review reports on a joint study from SAP, Siegel+Gale, and Shift that found major differences between digital and traditional brands. First and foremost, traditional brands aim to be in the minds of their customers while digital aimed to be a part of the lives of their customers, a loftier and more involved goal. The survey of 5,000 consumers concerning over 50 brands found two primary categories of brands: "purchase" and "usage."

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Topics: B2B Content, Customer Journey, HBR, customer, usage, buyer, anayltics

As Companies Embrace Analytics, A Data-Driven Approach Presents An Opportunity To Scale

Posted by Thomas Riley on Feb 19, 2018 1:07:39 PM

 

 

A major survey from NewVantage Partners shows that among 57 large corporations polled, AI and data projects are delivering significant value. The survey is in its sixth year and its reach and quality continues to grow, tapping the perspectives of the growing number of chief data officers. As big data and AI projects grow increasingly indistinguishable, more companies are looking to integrate the technologies into a coherent strategy. 

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Topics: B2B Content, HBR, Data Driven, big data

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