Driving Market Relevance with Content

Posted by Lauren Farrell on September 12



It's one of the most cliche phrases in marketing, yet undeniably true. Content is king. But as more mediums add to the vastness of content - how as a marketer do you create content to stay relevant and influence the buying cycle?


The biggest challenge every business faces is in fact staying relevant to their market. On this episode of Market Makers we speak with Laetitia Donovan, Global Marketing Director at Red Lion, and talk how content engages and educates customers, and solves problems. "People are buying an experience, and want you to solve their problems," says Donovan. Content can help do just that.

Listen to the podcast and learn more about how content can help you stay relevant.


Topics: B2B Marketing, B2B Content, Content Strategy, B2B Content Strategy, Marketing Strategy, Market Makers

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