Even Better than the Real Thing: Animate Your B2B Marketing

Posted by Owen Matson, Ph.D. on March 2
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3 Key Benefits of 3D Animation for B2B Video Marketing 


Given the often technical nature of products and services in B2B industries ,  3D animation provides a particularly useful tool for communication. Animated marketing videos enable companies to communicate more conceptual message that may be difficult to explain and illustrate in live capture. Some great ways to use animation in a marketing environment include:
Visual Engagement: It is undeniable, 3D video has a very professional look and feel about it, influencing your audience to immediately take your video and product more seriously. Great for asserting a corporate image or even pitching a new idea!

 Deeper Understanding of Technical Services and Products:  Many B2B companies provide technical services and products that are hard to explain in traditional terms. With 3D animation you can get down to a deep level of explanation of a product that is very difficult to do with live action. When offering a product, a 3D video can effectively show it’s working and functionality. This tool is especially useful for conceptual products which may not yet exist. 3D animation provides a means for illustrating dimensions of digital products—software, information services, SAAS—that cannot be captured in traditional video.MarketScale_3D_Animation.jpg

Branding: If your goal is to create a lasting impression while communicating what your company does with visual appeal, then there are few ways that are more effective than animation. With an animation you can get creative with your messaging but still keep all of the brand logo colors, fonts and “look” of the brand completely consistent with all of your other marketing including your email marketing.

To learn more about how MarketScale supports the marketing goals of partnering clients, feel free to contact me or visit or our website.

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Topics: Video, Content, B2B Marketing

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