How Can You Effectively Use Data in Decision Making?

Posted by Lauren Farrell on November 15
This week on Diving Into Data, we explore how professional sports franchises are utilizing data on and off the field, why the transportation analytics market is expected to boom in the next 5 years and how to effectively make data-driven decisions.
 
Often sports organizations are among the best at  optimizing their product and fan experience on and off the field but using data. Moneyball anyone? But other industries are using data and technology just as effectively.
 
Most people know that the transportation market has seen an explosion in technological advancements over the last decade, but they might not realize that the transportation analytics market has seen an equally impressive spike. By 2024, the transportation analytics market is expected to almost triple in value to $27.4 Billion. What does this mean and how will transportation companies benefit from these investments? 
 
Everyone knows that you should use data to guide and support your strategic business decisions. Yet, countless companies still have trouble implementing these practices and effectively following this practice. Listen to this weeks episode of Diving into Data as we discuss how you can balance the critical information versus intuition battle in your organization and ensure that you are avoiding pitfalls like confirmation bias.
 
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