The Pro AV industry has changed rapidly with advancements in digital signage, smart boards and interactive displays. No longer just digital billboards, these pieces of technology can help retailers and other businesses engage with customers and track critical data that was previously unattainable.
However, the industry has struggled to attract younger workers, and at the same time, education of the current workforce has changed due to the rapid rate of innovation in this space.
With Pro AV applications becoming increasingly popular in the retail world and corporate settings, AV professionals must stay up to date in various fields all at once. Training people to do this can be a challenge.
See how a new set of skills is critical to the Pro AV workforce here.