It's hard to believe there was a time, not too long ago, that job openings were posted in newspapers, resumes were sent via fax, and companies were researched by prospective applicants by going to a library.
It's safe to say that we've come a long way since then.
Today, postings can reach hundreds of potential candidates within seconds, interviews can be set up within minutes by a bot and conducted without ever truly meeting in-person.
Despite so much technology to improve the process, hiring in today's job market is tougher than ever before.
Companies no longer struggle to find candidates, they struggle to find the right candidates. In a competitive market it's hard for a singular company's voice to be heard above the noise of not just their competitors, but every other business.
Applicants want to know about more than just the role, they want to understand the culture of a company and how they would fit in. Companies need to be able to answer "Why would someone want to work here?", without ever talking to applicants.
How are you effectively communicating this answer and properly reaching the right candidates without breaking the budget?
Traditional hiring and search tactics are changing.