In this modern era of disruption, there are not many services that have altered the landscape of culture and business like YouTube has. What started as a home video host has become one of the biggest companies in the United States and has forever changed the way people receive information.
The platform puts the power in the hands of its users, giving people and brands across all industries an outlet to excel. MarketScale Video Editor Lance Frierson has followed the development of YouTube since its inception in 2006. Working in the video content world, Frierson is familiar with what makes a successful personality and brand on YouTube today.
“Despite how overwhelming, and bleak and doom-and-gloom it may seem, anyone can make it on YouTube,” Frierson said. “It’s just a matter of you being consistent and you having the diligence to keep up with your channel.”
Building a following is still a challenge in such a crowded field of influencers, media companies and creators, though. Frierson has a plan for any aspiring YouTuber though.
“Do your research. Look on YouTube channels, see what content is being made and isn’t being made,” he suggested.
Frierson points to the little things that most content creators will not do.
“This is the important part. The next step is upload and optimize,” Frierson said. “Make [your content] invincible. Optimize your title, create your tags, that’s the most important thing and that’s how your video comes up in a search.”
Whether it be a brand or individual, YouTube can be a way to make it to the top. It is still unclear how content creators will take advantage of this everchanging platform in the years ahead, but the ones who do will have access to an audience like few others do in this generation of media disruption.
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