Is Your Audience Hearing Your Intended Message?

Posted by Owen Matson, Ph.D. on March 4
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For better or worse, all kinds of factors can intervene to influence, interrupt, mess, meddle, and otherwise tweak the fragile harmony between the intended and interpreted meaning of a message. And, consequently, there is no guarantee that the person interpreting your message will draw the meaning you intended...

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Read more at the MarketScale blog.

Topics: Content, Business Communication, B2B Marketing, B2B Content

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