MarketScale was in Philadelphia last week for the amazing American Institute of Architecture (AIA) Convention at the Pennsylvania Convention Center.
Headlining the event were keynote speakers Julia Louis-Dreyfuss, Architect, Designer and MIT professor Neri Oxman, renowned architect Rem Koolhas, Mohsen Mostafavi, Terry Gross - even Kevin Bacon.
The educational sessions at the event were focused on firm-management with a heavy focus on LEED/Green Building design practices. With more than 500 sessions, there was something for every architect.
The exhibit hall also didn't disappoint.
From advanced building materials, to the proliferation of 3D technology in architectural specification, the exhibitors showcased some of the best new technology advancing the industry.
The products and services on display resonated with today's architects. And with digital marketing, the message can continue year-round. MarketScale will deploy digital video to support clients' marketing efforts as well as promoting product differentiators to the highly-exclusive and technical architecture market through blog and website content.