It's common knowledge: video is the most engaging content format for digital marketing. If you are not using video yet, you should be. Here are some of the unbelievable statistics associated with video marketing content:
- Buyers are 85% more likely to purchase a product after watching a video or film
- Images are processed 60,000x faster in the brain than text
- Buyers spend 88% more time on a site with video
- Buyers retain 95% of the content they consume via video
- Video provides a 157% lift in organic traffic
Yet filming high-quality HD and 4K video content isn't always easy. From pre-production planning, to script-writing, video and lighting equipment, production and post-production, it takes a lot to make good video content that will engage buyers.
MarketScale does just that, with a video studio in our Dallas office to take the video content we shoot, and edit, post-produce and add the necessary voiceover, graphics, animation, 3D rendering, music and more.
The result is engaging content that outperforms most other marketing initiatives. Here are two examples of our videos in a blog format.
In this first video, for Clarus Glassboards, we combine a tour of their facility with attention to detail on the process with which they make their product.
The second video is a little bit different. In this video, we are not taking the product or process associated with the brand, but instead filming an industry thought-leader, who on behalf of Premier Mounts is educating the industry based on his experience. Such thought-leadership content is engaging and shareable, uplifting the brand.
These short informative videos are a marketing essential.
With MarketScale they can quickly become a part of your game-plan, communicating to prospects customers and stakeholders alike, the messages important to your brand.