Overloaded, Understaffed, B2B Marketers Report Rising Stress

Posted by Owen Matson, Ph.D. on March 15
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B2B Marketers are "Losing sleep" from Job Stress

According to a an article published earlier this week in The Drum, B2B marketing directors are losing sleep over their jobs.

  • 65% of senior marketers are more stressed in their job than they were a year ago and
  • 53% say they have “too much to do with too little time.”

The study attributes the stress to the ways in which “competitive changes and choice” are driving “delays in decision-making” that place B2B marketers “under increased pressure to meet marketing challenges with innovation and creativity.”

Marketers in Hyperdrive:                                                                                                                       To help marketers cope with increased stress, The Drum has partnered with Octopus Group to offer a webinar entitled, Marketers in hyperdrive: The dawn of a new age.  The webinar will address the challenges of “delivering on strategy” while “getting the day job done,” and “how marketers can overcome this to have a positive impact on the overall business.”

Sress Rates Suggest an Increase from 2015                                                                                    The recent study suggests a rise in stress when compared to a 2015 report by Workfront, which reported that 1 in 4 marketers describe themselves as either “overly stressed” or “stressed to the max.”

how-stressed-are-marketers.png

        (source)

The 2015 study revealed that, when asked to name the top 3 things that made their jobs difficult, marketers gave the following answers:

55% Proving your value to people who don’t understand what you do 

51% Juggling all of your work to get it done in a 40-hour work week 

42% People who think they have great marketing ideas (but don’t) 

36% Constantly having to put out fires 

26% Stakeholder approvals

19% Going to meetings

9%   Working with internal clients 

5%   Other


marketers-reasons-stress.png

        (source)


Overworked and Understaffed

When asked whether adequate staffing played a role in the stress, those surveyed for the 2015 reported the following:

80% said they were understaffed.

17% said they were staffed just right.

3% said they were overstaffed.

The feedback on staffing corresponed with reports of workload.  

While 20% of marketers considered their workloads either "under-loaded" or "perfectly balanced," an overwhelming 80% considered themselves "overloaded."


graph-marketer-workload-staffing-b2b-marketing-1.png

        (source)


Questions?  Get in touch!

Digital marketing is a lot of work. At MarketScale, our whole firm works as an extension of your in-house marketing staff, offsetting the workloads that can lead to on-the-job stress.  And we do this everyday!  For more information, feel free to contact us.  Also, visit our website for resources (like our marketing playbook, below) and insights to help streamline your digital marketing efforts.

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