AVIXA's Own Brad Grimes Discusses Human-Centered Design on the MarketScale Pro AV Podcast

Posted by Denis McInerny on Jul 11, 2018 4:29:28 PM

 

 
Sometimes, technology just moves too quickly. By the time one new thing is integrated, the next big industry-shaker comes along and puts a new challenge on the table. Brad Grimes, Senior Director of Communications for AVIXA, comes on the podcast to tell us how the Pro AV industry is taking a breather and refocusing on the experience of their services and how to adapt innovative solutions to each specific market.
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Topics: Professional A/V, B2B Digital Marketing

MarketScale Original Series: Changing the Business of Baseball with the Savannah Bananas

Posted by Denis McInerny on Jun 19, 2018 4:13:53 PM

MarketScale Sports and Entertainment, presents our trailer for our upcoming Savannah Bananas series debut, highlighting the challenges, processes, opportunities, technologies and leadership lessons from owning and operating a 'fans first' baseball team.

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Topics: Original Series, MarketScale B2B Marketing, Video, Sports & Entertainment

The Future of VR in the Classroom with Elliot Levine of HP

Posted by Denis McInerny on Jun 14, 2018 5:01:14 PM

 

Elliott Levine, Distinguished Technologist and Director of Education for HP sits down with us to talk about how VR and other technology can revolutionize the way educators approach a classroom setting in the future.

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Topics: virtual reality

How AI is Changing Healthcare with Tom Lawry of Microsoft

Posted by Denis McInerny on Jun 14, 2018 8:38:33 AM

Artificial intelligence has found a way to affect every aspect of the healthcare industry, from improving patient care & prevention to reducing administrative costs. Tom Lawry, Director of Worldwide Health for Microsoft, came on the podcast to tell us how AI is applied in new ways every day in the industry, even with social responsibility concerns of the technology. Tom also told us how Microsoft found itself in the healthcare space.

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Topics: artificial intelligence

Dallas Cowboys Director of Pro Scouting Judd Garrett on data and analytics in the NFL

Posted by Thomas Riley on May 30, 2018 4:00:45 PM

Today we sit down with Judd Garrett, Director of Advance Scouting with the Dallas Cowboys. He tells us how in-depth analytics tools are changing the ways sports teams prepare for opponents, making sure every play is keeping players’ strengths and weaknesses in mind. 

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How the World Learns: The Power of Video for NBA Stars and B2B Content Marketing

Posted by Denis McInerny on May 22, 2018 2:14:48 PM

Digital natives love YouTube, devouring hours of video daily. It’s even making them better at what they do. Take the story of 20-year-old Jayson Tatum, star of the Boston Celtics, featured in the Wall Street Journal. While his youth certainly has a lot to do with his ability on the court, his age also gives him different tools than those of the generations before him. He grew up watching YouTube videos. To be more precise, he didn’t just watch them. He studied them. That’s how people learn today. If you want to know how to do something or become better at it, there’s bound to be thousands, if not millions, of videos to help you.

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Topics: Digital Marketing, B2B Content Writing, B2B Digital Marketing, Video

Thomas Riley in the Heartland, Day 4: Hoosier Land

Posted by admin on May 4, 2018 2:31:36 PM

MarketScale analytics operations manager Thomas 'TC' Riley is on the road this week and on Thursday traveled to his fourth state since the start of the week.

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Topics: Analytics, data, Optimization, SEO

Thomas Riley in the Heartland, Day 3: The Windy City

Posted by admin on May 3, 2018 4:37:05 PM

Our Analytics Manager Thomas Riley continued his Midwest trip on Wednesday and found himself in Chicago, IL.

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Topics: Analytics, Data Driven

Thomas Riley in the Heartland: Day 2

Posted by admin on May 2, 2018 8:43:40 AM

Thomas 'TC' Riley, our Analytics Manager, continued his road trip through the Midwest on Tuesday. After stopping in Missouri and Illinois on his first day, TC headed north to Wisconsin.

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Topics: anayltics, Data Driven

Thomas Riley on tour! Marketscale Data and Analytics Director begins Nationwide Tour.

Posted by Annie Thomas on May 1, 2018 11:19:20 AM

MarketScale is on the road this week! We sent our Analytics Operations Manager, TC Riley to America’s heartland to meet with our clients in the region, and we are going along for the ride.

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Topics: Solutions

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