The Genius of the Bachelor

Posted by Tyler Kern on July 29

Since 2002, fans of The Bachelor have been gathering en masse around their televisions with heavy pours of rosé to watch contestants go on a "journey" to find love. While other reality TV shows have fallen by the wayside, The Bachelor franchise is still going strong fueled by spinoff shows and a rabid social media fanbase.

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Topics: Thought Leadership, Here's What I Know, The Bachelor, Television

Staying Healthy While Working A Full-Time Job

Posted by Lauren Farrell on July 26
 
There is a cyclical rigidness about transitioning from college to work life. Suddenly, the spontaneity of university living turns into a structured 8-5 day, triggering a load of lifestyle changes. For many, the most difficult part of adjusting to corporate life is how to take care of oneself while adjusting to a foreign routine.
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Topics: Food and Beverage, Marketing, Here's What I Know

Elevating Production: Searching for a  Video Leader

Posted by Lauren Farrell on July 23
Providing a creative solution and executing it is what makes marketing campaigns stand out. The ability to connect with a target audience through captivating and detailed storytelling makes video an incredibly valuable asset to brands.
 
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Topics: Video, B2B Marketing, Hiring

Growing Our Operation: Searching for a Data-Driven Senior Operations Leader

Posted by Lauren Farrell on July 16

Innovation is what pushes businesses forward, and in today's technology driven world, leaders that innovate drive progress across organizations. At the heart of most companies is Operations, a department that efficiently and effectively manages complex processes across every part of the business.

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Topics: B2B Marketing, Data & Analytics, Hiring, Operations

Exploring Careers: Searching for A Savvy Business Development Leader

Posted by Lauren Farrell on June 21

Business Development Director

Historically, Business to Business (B2B) marketing has lived up to the stereotype of being stale and dry. While often lacking the creativity that is often found in Business to Consumer (B2C) marketing, a new era has arrived across all industries of B2B. With a disruptive mindset, and a focus on engaging prospects and audiences with information and educational, inspiring stories, marketers today are removing the stereotype that once existed. From creative storytelling in video, to the prominent use of infographics and podcast shows, marketing is rapidly changing in B2B.

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Topics: B2B Marketing, Marketing and Sales, Hiring

The Present & Future of Content

Posted by Lauren Farrell on June 13

Marketing used to be simple, or so it seemed. Write a blog. Post a blog. Wait for Google to index the blog. And suddenly your company, your products, and you – were discovered. Anyone could do it, and everyone did. But then everything changed. And whether you know it or not, it's a marketer's dream.

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Topics: Thought Leadership, Social Selling, Content Creation, B2B Content Strategy, Video Marketing, Publications, Podcasts

Storytelling & Education: The Power of Thought Leadership in Marketing

Posted by William Desuchle on June 12

People are inundated with choices today. This is true in business but even more so when it comes to content consumption. Traditional media and advertising fail to connect with modern buyers and individuals are turning to more innovative solutions to stay educated, informed and inspired.

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Topics: storytelling, Thought Leadership, Branding

The Lewis Hamilton Dynasty in F1

Posted by Tyler Kern on May 29
The Lewis Hamilton Dynasty
 
Formula 1 attracts fans all over world for a variety of reasons. Some people love the speed, while others are drawn to the precision of the machines. For MarketScale's Tim Maitland, Brandon Pfluger, and Logan King, they all approach the sport from the same perspective: their love of cars.
 
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Topics: Sports & Entertainment, Formula 1, Here's What I Know

The Current State of Mexican Food

Posted by Cristian Jimenez on May 22

Cristian Jimenez

Mexican food is a big part of the Dallas-Fort Worth Metroplex and Texas in general. Despite that, it seems no one really knows where to look when searching for an authentic Mexican food experience.

 
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Topics: Food and Beverage, 3D, Mexican food, Here's What I Know

Sony's Rise & Canon's Demise

Posted by Geoff Short on May 21
Josh-Brummett
 
About eight years ago, Canon started to dominate the video market with its 5D MKII camera lineup. Being able to capture high quality 1080p video and beautiful photos in one body was a huge selling point to filmmakers. Canon sat on this throne for many years, with little innovation or change to their DSLR lineup.
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Topics: Video, Marketing, Video Marketing, Sony, Canon, Here's What I Know

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