AEC Jobs Are Changing, But Is The Training Too?

Posted by Geoff Short on Mar 19, 2019 9:55:44 AM
Technology is making manual labor less taxing in the construction industry while also reducing the need for several types of jobs that can be replaced by automation. In order for workers in the construction world to stay valuable, it is important that they know which skills will be valued in the future.
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Topics: AEC

What The Medical Field Is Looking For In Its Future Workforce

Posted by Geoff Short on Mar 14, 2019 4:05:05 PM
Education does not stop when an employee is hired. For industries to innovate and develop, learning must continue on the job. Although the economy and job market is currently strong, a skilled workforce will be key to sustaining it. For human employees to stay relevant and more valuable than machines, training on the job will be critical. 
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Topics: Healthcare Industry

Capturing the Ideas that Sparked Innovation This Year

Posted by Denis McInerny on Feb 20, 2019 3:42:34 PM



MarketScale was all over the world in 2018. From Dubai to Deutschland, there is nowhere the company that is too far or too difficult to get to.

We are proud of the work we did in the in the last 12 months with our clients and colleagues and hope you enjoy our best clips.

Enjoy some of our best clips and get ready for many more in the months to come. Where in the world will MarketScale go next!?

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Topics: Video

MarketScale In Amsterdam at ISE 2019

Posted by Geoff Short on Feb 5, 2019 8:28:19 AM

MarketScale has touched down in Amsterdam for ISE 2019, one of the world's premier Pro AV industry events. Our own Tyler Kern and Brandon Pfluger are on the ground talking to attendees and speakers, giving you all the latest from the show.

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Topics: Professional A/V

Winning at the Sport of Content Marketing with Nick Bruce of MarketScale

Posted by Kevin McInerny on Jan 31, 2019 4:26:10 PM

As the Super Bowl approaches, the single most important game in the National Football League and one of the most iconic sporting events in the world, we can see just how alike sports and marketing really are. How are these teams preparing for the biggest game of the year? They are using their data to develop a winning strategy that gives them their competitive edge. They are watching film and seeing which plays will be successful against their opponents. Content marketing, surprisingly to some, should be treated in the same fashion.

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Topics: Thought Leadership, B2B Marketing, Content Marketing, Content Marketing Statistics, B2B Content Strategy

American University Professor Ph.D. Discusses Content Development in the Digital World

Posted by Daniel Litwin on Jan 30, 2019 12:19:37 PM


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Topics: B2B Social Media Marketing, Sports & Entertainment, Continuing Education

Five Marketing Trends to Watch in 2019

Posted by Kevin McInerny on Jan 28, 2019 1:03:51 PM

It seems with each passing year that the rate of change in business is accelerating. This is especially true when it comes to marketing products and services. In this rapidly evolving world, it can be difficult to make predictions, but here are five marketing trends to keep an eye on in 2019.

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Topics: Thought Leadership, B2B Industry News, Marketing, Digital Marketing, Marketing and Sales, Content Marketing Statistics, B2B Content Strategy, Marketing Across Verticals, Video Marketing

How Thought Leadership Drives Life Long Learning

Posted by Kevin McInerny on Jan 25, 2019 8:19:21 AM
Every day, industry professionals get up and go to work striving to become the expert in their respective field. But not every industry professional goes out of their way on a daily basis to actively learn about or interact with industry leaders and events. You may ask; isn't the daily grind enough to stay thoughtful on and engaged with your industry? Brandon Pfluger, Business Development Manager at MarketScale, doesn't think so.
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Topics: B2B Market, Content Creation, B2B Branding,, Content Marketing Statistics, B2B Content Strategy

Seattle: The Beating Heart of a Thriving Pacific Northwest

Posted by Matt Farley on Jan 24, 2019 10:48:00 AM

I had only taken planes, trains, and automobiles to business meetings in the past. But in the scenic Pacific Northwest, I found myself boarding a ferry that would take me from Seattle to beautiful Bainbridge Island to meet with one of MarketScale’s partners to kick off a new campaign.

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Elevating Your Brand to Celebrity Status with Nick Minor

Posted by Kevin McInerny on Jan 18, 2019 2:35:55 PM

Branding is more than just a logo in 2019. It's the way that customers recognize and experience your business. With social media being the easiest and most cost effective way to reach any audience, branding your business on those platforms is crucial. What's the best example to turn to for successful, engaging branding? Celebrity twitter might have the answer.

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Topics: B2B Market, Content Creation, B2B Branding,, Content Marketing Statistics, B2B Content Strategy

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