Big Data, Small Data and The Data Ecosystem

Posted by Lauren Farrell on October 28

Data inherently has its own ecosystem. And that ecosystem is continually growing and evolving as we move forward with new technology.

Read More

Topics: Data & Analytics, Diving into Data

What Marketing Will Look Like In 2020

Posted by Lauren Farrell on October 24

Conversational robots, zero click search results, new content mediums and data visualization. Are these the components of a marketers playbook in 2020?

Read More

Topics: Marketing Data, Content Marketing, SEO, Conversational Marketing, Market Makers

Diving Into Data and its Outliers

Posted by Lauren Farrell on October 24

The impact of data, analytics and information isn't kept in a vacuum, it impacts the world around us. While we often talk about storytelling in reference to visual mediums, it is often overlooked that data, and its numbers, tell an important story.

Read More

Topics: Diving into Data

The Perfect Alignment of Sales and Marketing

Posted by Lauren Farrell on October 23

Sales and marketing ultimately cannot exist without each other but often they are siloed and inherently selfish to their own goals that don’t necessarily align. But today it is more crucial than ever before that the strategies of both are aligned and compliment each other. And even more importantly, that the two areas collaborate – extensively.

Read More

Topics: Marketing and Sales, Marketing Strategy, Market Makers, Sales Enablement

A Consultant's Perspective on Marketing

Posted by Tyler Kern on October 21

On this week's episode of Maverick of Marketing, Shannon Maverick was joined by Mary George, Owner at CMO onDemand Marketing Strategy and Execution.

Read More

Topics: Marketing Strategy, MarketScale Radio, Maverick of Marketing

How To Drive B2B Business

Posted by Lauren Farrell on October 15

There is no question that marketing is not a science. But there are formulas that drive its success. While it may vary from brand to brand, the foundation that exists is the same.

Read More

The Visual Side of Storytelling

Posted by Nick Bruce on October 8

 

On this episode of “Here’s what I Know” we sat down with MarketScale Business development manager, Nick Bruce, to discuss the power of Storytelling in B2B.

Bruce and host Tyler Kern break down why it’s important to leverage visual storytelling when communicating to your customers and why it’s vital that B2B companies incorporate visual content into marketing strategies.

Read More

Content Marketing vs. Product Marketing

Posted by Lauren Farrell on September 18

Traditionally businesses, especially in B2B, have focused on products and specs. Yet the classic advertising model has been upended in the era of social media and digital content. Buyers have rejected outdated campaigns in favor of engaging and informative material.

With these changes, B2B marketers often confuse product marketing with content marketing.

Read More

Topics: B2B Marketing, B2B Content, Content Strategy, Content Marketing, Here's What I Know, Product Marketing

How Data Should Drive Your Decision-Making

Posted by Lauren Farrell on September 16
 
There has never been more data available to businesspeople than today. However, with so much availability, it can overwhelm decision makers.
Read More

Topics: B2B Content Strategy, Data & Analytics, Here's What I Know, Marketing Strategy

Driving Market Relevance with Content

Posted by Lauren Farrell on September 12

 

It's one of the most cliche phrases in marketing, yet undeniably true. Content is king. But as more mediums add to the vastness of content - how as a marketer do you create content to stay relevant and influence the buying cycle?

Read More

Topics: B2B Marketing, B2B Content, Content Strategy, B2B Content Strategy, Marketing Strategy, Market Makers

Recent Posts

Posts by Topic

see all