From Edison to Bezos: Marketing History Says a Single-Market Focus is the Way to Launch Products

Posted by admin on Sep 24, 2018 4:43:20 PM

Following years of research and development, and after investing a small fortune, you’re finally ready to bring your game-changing product to market. So, how do you go about initiating a successful launch? Your instincts may tell you to promote all your product’s features and benefits to every single applicable market. It may seem counter-intuitive to ignore features or applications.

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Topics: Marketing Across Verticals, Marketing and Sales

Why Digital Marketing Is Shifting From SEO to SEM with Eric Karson, Ph.D., of Villanova University

Posted by Zach Werblo on Sep 21, 2018 10:00:32 AM

Listen to "Why Digital Marketing Is Shifting From SEO to SEM with Ph.D. Eric Karson of Villanova University" on Spreaker.>

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Topics: SEO, Thought Leadership, Marketing Theory


Posted by Zach Werblo on Sep 14, 2018 11:31:22 AM



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Topics: Original Series, Sports & Entertainment, Video

Improving Your Emails with Brigham Young University Professor Lisa Thomas

Posted by Denis McInerny on Sep 13, 2018 9:27:20 AM


Lisa Thomas, an instructor of business communications at BYU’s Marriott School of Business, said there are four “A’s” to remember for great email communication: Attention, agenda, argument, and action.

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Topics: Email Marketing Strategy, Email Marketing 2.0, Email Marketing

MarketScale Podcasting from InterDrone 2018 In Las Vegas

Posted by Daniel Litwin on Sep 6, 2018 3:49:47 PM

InterDrone 2018 is underway in Las Vegas. Join MarketScale as we podcast from the event, talking to industry thought-leaders, leading technology companies and more. Daniel Litwin, the “Voice of B2B” is talking attendees who educate, inform and inspire with the latest in drone technology.

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Posted by Denis McInerny on Aug 29, 2018 8:55:14 AM

What’s your favorite viral video or television commercial? Why is it so memorable? Chances are good it stays in your mind thanks to good storytelling, using the elements of strong emotion, surprise, or even fear to stop you right in your tracks and make you pay attention—then share it with your friends. Unfortunately, in the vast world of content marketing, creators sometimes forget to put the art of telling good stories front and center. Most commercials you see these days have interesting visuals and audio but lack a clear and distinct main idea. To produce effective video, you have to stay true to your central story. After that, everything else becomes secondary but still contributes to communicating one idea.

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Topics: Video Marketing


Posted by Zach Werblo on Jul 17, 2018 8:48:14 AM


Nothing says summer in America like our National Pastime.

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Topics: Original Series

AVIXA's Own Brad Grimes Discusses Human-Centered Design on the MarketScale Pro AV Podcast

Posted by Denis McInerny on Jul 11, 2018 4:29:28 PM


Sometimes, technology just moves too quickly. By the time one new thing is integrated, the next big industry-shaker comes along and puts a new challenge on the table. Brad Grimes, Senior Director of Communications for AVIXA, comes on the podcast to tell us how the Pro AV industry is taking a breather and refocusing on the experience of their services and how to adapt innovative solutions to each specific market.
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Topics: Professional A/V, B2B Digital Marketing

MarketScale Original Series: Changing the Business of Baseball with the Savannah Bananas

Posted by Denis McInerny on Jun 19, 2018 4:13:53 PM

MarketScale Sports and Entertainment, presents our trailer for our upcoming Savannah Bananas series debut, highlighting the challenges, processes, opportunities, technologies and leadership lessons from owning and operating a 'fans first' baseball team.

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Topics: Original Series, MarketScale B2B Marketing, Video, Sports & Entertainment

The Future of VR in the Classroom with Elliot Levine of HP

Posted by Denis McInerny on Jun 14, 2018 5:01:14 PM


Elliott Levine, Distinguished Technologist and Director of Education for HP sits down with us to talk about how VR and other technology can revolutionize the way educators approach a classroom setting in the future.

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Topics: virtual reality

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