Data inherently has its own ecosystem. And that ecosystem is continually growing and evolving as we move forward with new technology.
Conversational robots, zero click search results, new content mediums and data visualization. Are these the components of a marketers playbook in 2020?
The impact of data, analytics and information isn't kept in a vacuum, it impacts the world around us. While we often talk about storytelling in reference to visual mediums, it is often overlooked that data, and its numbers, tell an important story.
Topics: Diving into Data
Sales and marketing ultimately cannot exist without each other but often they are siloed and inherently selfish to their own goals that don’t necessarily align. But today it is more crucial than ever before that the strategies of both are aligned and compliment each other. And even more importantly, that the two areas collaborate – extensively.
On this week's episode of Maverick of Marketing, Shannon Maverick was joined by Mary George, Owner at CMO onDemand Marketing Strategy and Execution.
There is no question that marketing is not a science. But there are formulas that drive its success. While it may vary from brand to brand, the foundation that exists is the same.
On this episode of “Here’s what I Know” we sat down with MarketScale Business development manager, Nick Bruce, to discuss the power of Storytelling in B2B.
Bruce and host Tyler Kern break down why it’s important to leverage visual storytelling when communicating to your customers and why it’s vital that B2B companies incorporate visual content into marketing strategies.
Traditionally businesses, especially in B2B, have focused on products and specs. Yet the classic advertising model has been upended in the era of social media and digital content. Buyers have rejected outdated campaigns in favor of engaging and informative material.
With these changes, B2B marketers often confuse product marketing with content marketing.
It's one of the most cliche phrases in marketing, yet undeniably true. Content is king. But as more mediums add to the vastness of content - how as a marketer do you create content to stay relevant and influence the buying cycle?