On Friday, April 20, SiOnyx launched Aurora, their new action camera, on Kickstarter. SiOnyx’s Aurora is the world’s first waterproof day and night camera and is the only high-definition, color action-camera with true day and night imaging.
Their Kickstarter campaign was a true success, surpassing their goal of $50K in less than four hours and reaching 200% of their goal in less than 48 hours. While they’re currently at over $180K with about 400 backers, they’re sure to excel farther past their goal with 29 days left of the campaign to go.
Leading up to the launch of their campaign, the use of digital content like blogs and infographics, targeting their top industries including hunters, boaters, wildlife enthusiasts, and paranormal investigators was a huge success. Cameron Cooper, Account Manager, says “The use of 3D and 2D animated product videos was a major factor in driving traffic to SiOnyx’s website and Kickstarter campaign.”
To learn more and get your hands on an Aurora, visit sionyx.com.
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