When going on a trip, the destination comes last. However, when planning the journey, the destination comes first: Without a destination, you’re just wandering.
The same principal holds true when developing content: Start at the end—at the goals.
Effective content is planned backward from long-term, desired results through a three-stage design process:
- Desired Results/Goals: What do you hope to achieve?
- Evidence: What KPI’s will you track to measure your progress toward your goals?
- Plan: Planning helps avoid the common problems of treating the content as a goal in itself, rather than a resource for realizing big-picture objectives. Think of your content as the vehicle for a broader vision.
Questions? Want to learn more?