Is Individualized, Account-Based Marketing Here to Stay or Just a Passing Trend?

Posted by Lauren Farrell on March 19

Account-based marketing is a simple concept – when companies decide to leverage the strategy, they treat individual prospects and customers as their own markets, providing individualized content, campaigns and more.

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Topics: B2B Marketing, STrategy, B2B Digital Marketing, Maverick of Marketing, B2B, ABM, COVID

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