Thomas Riley in the Heartland, Day 4: Hoosier Land

Posted by admin on May 4, 2018 2:31:36 PM

MarketScale analytics operations manager Thomas 'TC' Riley is on the road this week and on Thursday traveled to his fourth state since the start of the week.

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Topics: Analytics, data, Optimization, SEO

Thomas Riley in the Heartland, Day 3: The Windy City

Posted by admin on May 3, 2018 4:37:05 PM

Our Analytics Manager Thomas Riley continued his Midwest trip on Wednesday and found himself in Chicago, IL.

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Topics: Analytics, Data Driven

Play Ball! Quantitative Analytics Moves From Front Office to Dugout

Posted by Thomas Riley on Mar 29, 2018 2:06:52 PM

Since Moneyball, data analytics has been at the forefront of baseball discussion. However, the analytical minds behind the data have typically worked in the front office, instead of in the dugout, focusing primarily on building a winning roster, instead of in-game management.

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Topics: data, Analytics, Optimization, big data

Enterprise Dashboard from MarketScale is Your Marketing Command Center

Posted by Thomas Riley on Mar 26, 2018 12:17:56 PM

A customized MarketScale Enterprise Dashboard can and should be your one-stop shop for all key marketing and sales data within your company. Our custom Enterprise Dashboard is capable of KPI tracking across many of the marketing and sales systems your company is already using. Our dashboards have always provided insights into web traffic and site visitor behavior via data from Google Analytics—but did you know Google Analytics is just one of over 150 system integrations available through the Enterprise Dashboard?

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Topics: dashboard, MarketScale B2B Marketing, MarketScale Dashboard, Enterprise Dashboard, Analytics

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