How Jobs are Changing During a Retail Revolution

Posted by Geoff Short on March 26

The retail industry is constantly undergoing change. This is occurring not only because of e-commerce, but the continued digitization of the brick-and-mortar store. As brands try to revamp the shopping experience, the role of customer service and other staples of this industry have been altered dramatically.

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Topics: data, data centralization, Analytics

Stricter Loyalty Programs Means More Loyal Customers

Posted by Daniel Litwin on November 27
 
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Topics: B2B Market, Digital Marketing, Analytics, Continuing Education

The Future of Data and Marketing

Posted by Daniel Litwin on November 21

 

 

Could data analysis replace intuition and creativity as the next best skill for tomorrow’s digital marketers? All signs are pointing in that direction, or at least towards a fusion of data and content. Especially within the Retail industry, with consumer trends flowing from in-store, in-app, or online, retailers have an abundance of data to make sense of and capitalize on, data that can influence powerful marketing strategies. Dr. Axel Stock, Associate Professor of Marketing at the University of Central Florida, joins us on this episode of our Digital Marketing Professor Series, to add his decades of experience to the conversation.

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Topics: Digital Marketing, Data Driven, Analytics, Continuing Education

Thomas Riley in the Heartland, Day 4: Hoosier Land

Posted by admin on May 4

MarketScale analytics operations manager Thomas 'TC' Riley is on the road this week and on Thursday traveled to his fourth state since the start of the week.

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Topics: SEO, data, Analytics, Optimization

Thomas Riley in the Heartland, Day 3: The Windy City

Posted by admin on May 3

Our Analytics Manager Thomas Riley continued his Midwest trip on Wednesday and found himself in Chicago, IL.

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Topics: Data Driven, Analytics

Play Ball! Quantitative Analytics Moves From Front Office to Dugout

Posted by Thomas Riley on March 29

Since Moneyball, data analytics has been at the forefront of baseball discussion. However, the analytical minds behind the data have typically worked in the front office, instead of in the dugout, focusing primarily on building a winning roster, instead of in-game management.

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Topics: big data, data, Analytics, Optimization

Enterprise Dashboard from MarketScale is Your Marketing Command Center

Posted by Thomas Riley on March 26

A customized MarketScale Enterprise Dashboard can and should be your one-stop shop for all key marketing and sales data within your company. Our custom Enterprise Dashboard is capable of KPI tracking across many of the marketing and sales systems your company is already using. Our dashboards have always provided insights into web traffic and site visitor behavior via data from Google Analytics—but did you know Google Analytics is just one of over 150 system integrations available through the Enterprise Dashboard?

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Topics: MarketScale B2B Marketing, MarketScale Dashboard, dashboard, Analytics, Enterprise Dashboard

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