Marketing from the Palm of your Hand with Beibei Dong, Associate Professor of Marketing at Lehigh University

Posted by Daniel Litwin on Sep 28, 2018 11:45:46 AM

 

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Topics: Continuing Education, anayltics, Marketing, B2B Digital Marketing, Food and Beverage, Hospitality

Thomas Riley in the Heartland: Day 2

Posted by admin on May 2, 2018 8:43:40 AM

Thomas 'TC' Riley, our Analytics Manager, continued his road trip through the Midwest on Tuesday. After stopping in Missouri and Illinois on his first day, TC headed north to Wisconsin.

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Topics: anayltics, Data Driven

Marketing Analytics Optimize Decision Making, Improves Marketing ROI

Posted by Thomas Riley on Apr 12, 2018 11:35:05 AM

 

As the saying goes, you wouldn’t drive a car without a dashboard, so don’t market your business without a good dashboard.

With a good view into the data and analytics of your business, marketing decisions can be more informed.

Which products are seeing the most quotes on your website? Which regions are generating the most quotes? Which markets are demonstrating the most engagement with your website? In terms of content marketing, which blogs, videos and case studies are performing best?

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Topics: MarketScale Dashboard, data centralization, data, anayltics

MarTech Advisor: 5 Reasons Why It's Imperative to Centralize Your Marketing Data

Posted by Thomas Riley on Feb 21, 2018 8:43:04 AM

 

  

 

 Centralizing Your Marketing Data

Marketers today find themselves replete with data but without any meaningful insights about that data. Research from Gartner shows that only about one-third of CMOs prioritize marketing ROI. Barely half of CMOs report even employ marketing technology. Though marketers have never seen so much useful data, companies often miss what's holding them back from data-driven marketing.

According to MarTechAdvisor, there are 5 main reasons why companies must centralize their marketing data to connect reality to their vision of data-driven marketing.

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Topics: B2B Content, anayltics, MarTechAdvisor, 5 Trends, data, centralization, data centralization

Harvard Business Review: Users, Not Buyers Key to Successful Marketing

Posted by Thomas Riley on Feb 20, 2018 11:58:59 AM

 

 

A recent article from the Harvard Business Review reports on a joint study from SAP, Siegel+Gale, and Shift that found major differences between digital and traditional brands. First and foremost, traditional brands aim to be in the minds of their customers while digital aimed to be a part of the lives of their customers, a loftier and more involved goal. The survey of 5,000 consumers concerning over 50 brands found two primary categories of brands: "purchase" and "usage."

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Topics: B2B Content, HBR, Customer Journey, customer, usage, buyer, anayltics

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