Connecting Employees During Work from Home

Posted by Emily Rector on July 8

Camaraderie and connection are essential components of the employee experience. As companies continue to work from home, new and improved ways of communication are being deployed to help encourage communication between coworkers. Tools like Zoom and Microsoft Teams are being utilized more than ever to help bring employees together virtually. As we continue to work from home at MarketScale, our opportunity was to find a way to take advantage of these tools to encourage random conversations between employees. A conversation born not out of necessity, but as a vehicle to garner creativity and connection.

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Topics: Business Communication, Community Engagement, B2B, Business Continuity, Employee Experience

The Weekly Scale: June 22nd

Posted by Lauren Farrell on June 22

 

This week on The Weekly Scale, host Tyler Kern talks podcasts with Uncle Sam, live broadcasts, new glass-to-glass solutions, a trip to Austin, Texas - and scalability.

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Topics: MarketScale LIVE, Podcasts, Live Broadcast, B2B

B2B Has Officially Gone Live: Live Video is the Marketer’s Go-To Answer

Posted by Taylor Raglin on March 19
Cancelled events , postponed trade shows and restrictions on travel have put unprecedented  demands on marketers, challenging companies to maintain critical sales and marketing communication remotely.
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Topics: B2B Marketing, B2B Content, B2B Digital Marketing, Marketing and Sales, Online Learning, Live Broadcast, Virtual Tradeshow, B2B, Brandlive

Is Individualized, Account-Based Marketing Here to Stay or Just a Passing Trend?

Posted by Lauren Farrell on March 19

Account-based marketing is a simple concept – when companies decide to leverage the strategy, they treat individual prospects and customers as their own markets, providing individualized content, campaigns and more.

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Topics: B2B Marketing, STrategy, B2B Digital Marketing, Maverick of Marketing, B2B, ABM, COVID

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