Camaraderie and connection are essential components of the employee experience. As companies continue to work from home, new and improved ways of communication are being deployed to help encourage communication between coworkers. Tools like Zoom and Microsoft Teams are being utilized more than ever to help bring employees together virtually. As we continue to work from home at MarketScale, our opportunity was to find a way to take advantage of these tools to encourage random conversations between employees. A conversation born not out of necessity, but as a vehicle to garner creativity and connection.
This week on The Weekly Scale, host Tyler Kern talks podcasts with Uncle Sam, live broadcasts, new glass-to-glass solutions, a trip to Austin, Texas - and scalability.
Account-based marketing is a simple concept – when companies decide to leverage the strategy, they treat individual prospects and customers as their own markets, providing individualized content, campaigns and more.