How to Launch Online Learning for your Company

Posted by Lauren Farrell on December 10

 

Online learning was once solely associated with higher education and cyber schools. But today, it is being thoroughly redefined as businesses develop their own courses  as a cornerstone of training and growth for their employees. 80% of US companies today are using eLearning and corporate eLearning has grown by more than 900% since 2001.

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Topics: B2B Marketing, B2B Content, Continuing Education, Online Learning, eLearning

Why Employee Advocacy Should be the Cornerstone of your Marketing Strategy

Posted by Lauren Farrell on November 25

Empowering employees to be champions of your brand is more important than ever before. 92% of people trust recommendations from their family and friends over any form of advertising. Employees who are advocates for their employers help to lead recruitment, increase brand awareness and even drive leads.

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Topics: Business Communication, Thought Leadership, B2B Marketing, B2B Content, Content Strategy, Social Media Marketing, Employee Advocacy, B2B Social Selling, Social Selling, Maverick of Marketing

Content Marketing vs. Product Marketing

Posted by Lauren Farrell on September 18

Traditionally businesses, especially in B2B, have focused on products and specs. Yet the classic advertising model has been upended in the era of social media and digital content. Buyers have rejected outdated campaigns in favor of engaging and informative material.

With these changes, B2B marketers often confuse product marketing with content marketing.

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Topics: B2B Marketing, B2B Content, Content Strategy, Content Marketing, Here's What I Know, Product Marketing

Driving Market Relevance with Content

Posted by Lauren Farrell on September 12

 

It's one of the most cliche phrases in marketing, yet undeniably true. Content is king. But as more mediums add to the vastness of content - how as a marketer do you create content to stay relevant and influence the buying cycle?

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Topics: B2B Marketing, B2B Content, Content Strategy, B2B Content Strategy, Marketing Strategy, Market Makers

New Technology for the Customer Experience Can Increase Engagement, Client Retention

Posted by Thomas Riley on February 22

You’ve gotten your customer to download your app or sign up at your website, but now what? How can you use the power of that technology to keep your customers engaged and, ultimately, retain them as customers for the long term? As the fitness chain Equinox has discovered, the key is leveraging technology to ensure your customers are motivated to utilize your services.

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Topics: B2B Content, Professional A/V, pixel pitch, LED

MarTech Advisor: 5 Reasons Why It's Imperative to Centralize Your Marketing Data

Posted by Thomas Riley on February 21

 

  

 Centralizing Your Marketing Data

Marketers today find themselves replete with data but without any meaningful insights about that data. Research from Gartner shows that only about one-third of CMOs prioritize marketing ROI. Barely half of CMOs report even employ marketing technology. Though marketers have never seen so much useful data, companies often miss what's holding them back from data-driven marketing.

According to MarTechAdvisor, there are 5 main reasons why companies must centralize their marketing data to connect reality to their vision of data-driven marketing.

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Topics: B2B Content, anayltics, 5 Trends, data, centralization, data centralization, MarTechAdvisor

Harvard Business Review: Users, Not Buyers Key to Successful Marketing

Posted by Thomas Riley on February 20

 

 

A recent article from the Harvard Business Review reports on a joint study from SAP, Siegel+Gale, and Shift that found major differences between digital and traditional brands. First and foremost, traditional brands aim to be in the minds of their customers while digital aimed to be a part of the lives of their customers, a loftier and more involved goal. The survey of 5,000 consumers concerning over 50 brands found two primary categories of brands: "purchase" and "usage."

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Topics: B2B Content, Customer Journey, HBR, customer, usage, buyer, anayltics

As Companies Embrace Analytics, A Data-Driven Approach Presents An Opportunity To Scale

Posted by Thomas Riley on February 19

 

A major survey from NewVantage Partners shows that among 57 large corporations polled, AI and data projects are delivering significant value. The survey is in its sixth year and its reach and quality continues to grow, tapping the perspectives of the growing number of chief data officers. As big data and AI projects grow increasingly indistinguishable, more companies are looking to integrate the technologies into a coherent strategy. 

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Topics: B2B Content, HBR, Data Driven, big data

Understanding Pixel Pitch

Posted by Denis McInerny on February 1

 

For pedestrians, auto traffic, event-goers and other consumers, nothing turns heads and captures attention quite like digital signage. Dynamic and vivid LED displays prove superior at content delivery and message dissemination compared to traditional advertising tools such as printed posters, billboards and other types of static signage. But to get the most out of an LED display solution, it’s important to understand the technology as much as possible so it can be optimally deployed. One factor that should be given particular consideration is pixel pitch. 

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Topics: B2B Content, Professional A/V, pixel pitch, LED

Established Companies May See More Marketing Value from Artificial Intelligence than Startups

Posted by Denis McInerny on January 11

 

When many marketers in companies that would not exactly call themselves “tech startups” hear about artificial intelligence in marketing, it can sound like science fiction. Sure, there are plenty of algorithmic and automatic features in common programs such as CRM and Marketing Automation suites, but really leveraging “Artificial Intelligence” for game-changing value? It doesn’t seem realistic yet.

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Topics: Content, B2B Content, ai, artificial intelligence

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