How to Grow your Business with Podcasts

Posted by Taylor Raglin on March 27

We are seeing the biggest shift in B2B history toward remote work, and remote communications. What used to be an in-person meeting is now a videoconference. What used to be a speech at a conference is now a live video. And what used to be an interview is now a podcast.

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Topics: B2B Marketing, B2B Content, Digital Marketing, Podcasts, Remote Work

B2B Has Officially Gone Live: Live Video is the Marketer’s Go-To Answer

Posted by Taylor Raglin on March 19
Cancelled events , postponed trade shows and restrictions on travel have put unprecedented  demands on marketers, challenging companies to maintain critical sales and marketing communication remotely.
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Topics: B2B Marketing, B2B Content, B2B Digital Marketing, Marketing and Sales, Online Learning, Live Broadcast, Virtual Tradeshow, B2B, Brandlive

MarketScale Named 67th Fastest Growing Private Company in Texas by Inc.

Posted by Lauren Farrell on March 17

Inc. released its inaugural list of fastest growing private companies in Texas, naming MarketScale 67th. With growth of 220% in just two years, we are incredibly proud to help lead our industry in our home state.

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Topics: Thought Leadership, B2B Marketing, B2B Content, B2B Digital Marketing, MarketScale B2B News, Publications

Why Should B2B Companies Invest in Creative Resources?

Posted by Lauren Farrell on February 18

Why is creativity so vital for B2B companies today, when traditionally it has been ignored - leading to many companies being labeled as mundane or boring?

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Topics: Creative, B2B Content, B2B Digital Marketing, Content Creation, Maverick of Marketing

How to Launch Online Learning for your Company

Posted by Lauren Farrell on December 10

 

Online learning was once solely associated with higher education and cyber schools. But today, it is being thoroughly redefined as businesses develop their own courses  as a cornerstone of training and growth for their employees. 80% of US companies today are using eLearning and corporate eLearning has grown by more than 900% since 2001.

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Topics: B2B Marketing, B2B Content, Continuing Education, Online Learning, eLearning

Why Employee Advocacy Should be the Cornerstone of your Marketing Strategy

Posted by Lauren Farrell on November 25

Empowering employees to be champions of your brand is more important than ever before. 92% of people trust recommendations from their family and friends over any form of advertising. Employees who are advocates for their employers help to lead recruitment, increase brand awareness and even drive leads.

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Topics: Business Communication, Thought Leadership, B2B Marketing, B2B Content, Content Strategy, Social Media Marketing, Employee Advocacy, B2B Social Selling, Social Selling, Maverick of Marketing

Content Marketing vs. Product Marketing

Posted by Lauren Farrell on September 18

Traditionally businesses, especially in B2B, have focused on products and specs. Yet the classic advertising model has been upended in the era of social media and digital content. Buyers have rejected outdated campaigns in favor of engaging and informative material.

With these changes, B2B marketers often confuse product marketing with content marketing.

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Topics: B2B Marketing, B2B Content, Content Strategy, Content Marketing, Here's What I Know, Product Marketing

Driving Market Relevance with Content

Posted by Lauren Farrell on September 12

 

It's one of the most cliche phrases in marketing, yet undeniably true. Content is king. But as more mediums add to the vastness of content - how as a marketer do you create content to stay relevant and influence the buying cycle?

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Topics: B2B Marketing, B2B Content, Content Strategy, B2B Content Strategy, Marketing Strategy, Market Makers

New Technology for the Customer Experience Can Increase Engagement, Client Retention

Posted by Thomas Riley on February 22

You’ve gotten your customer to download your app or sign up at your website, but now what? How can you use the power of that technology to keep your customers engaged and, ultimately, retain them as customers for the long term? As the fitness chain Equinox has discovered, the key is leveraging technology to ensure your customers are motivated to utilize your services.

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Topics: B2B Content, Professional A/V, pixel pitch, LED

MarTech Advisor: 5 Reasons Why It's Imperative to Centralize Your Marketing Data

Posted by Thomas Riley on February 21

 

  

 Centralizing Your Marketing Data

Marketers today find themselves replete with data but without any meaningful insights about that data. Research from Gartner shows that only about one-third of CMOs prioritize marketing ROI. Barely half of CMOs report even employ marketing technology. Though marketers have never seen so much useful data, companies often miss what's holding them back from data-driven marketing.

According to MarTechAdvisor, there are 5 main reasons why companies must centralize their marketing data to connect reality to their vision of data-driven marketing.

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Topics: B2B Content, anayltics, 5 Trends, data, centralization, data centralization, MarTechAdvisor

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