Adapting Strategies to Differing Markets

Posted by Lauren Farrell on November 19

Oftentimes in business we complain about too much data. But for marketers in newer companies, often there is no data to inform decisions.  So how do marketing strategies change between established brands and startups? 

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Topics: B2B Marketing, B2B Content Strategy, Maverick of Marketing

Why Content Should Drive Your Marketing Strategy

Posted by Lauren Farrell on November 14

Content is undoubtedly still king when it comes to marketing. Yet, sometimes marketers still question, why?

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Topics: B2B Marketing, Content Marketing, B2B Content Strategy

How Data Should Drive Your Decision-Making

Posted by Lauren Farrell on September 16
 
There has never been more data available to businesspeople than today. However, with so much availability, it can overwhelm decision makers.
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Topics: B2B Content Strategy, Data & Analytics, Here's What I Know, Marketing Strategy

Driving Market Relevance with Content

Posted by Lauren Farrell on September 12

 

It's one of the most cliche phrases in marketing, yet undeniably true. Content is king. But as more mediums add to the vastness of content - how as a marketer do you create content to stay relevant and influence the buying cycle?

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Topics: B2B Marketing, B2B Content, Content Strategy, B2B Content Strategy, Marketing Strategy, Market Makers

The Present & Future of Content

Posted by Lauren Farrell on June 13

Marketing used to be simple, or so it seemed. Write a blog. Post a blog. Wait for Google to index the blog. And suddenly your company, your products, and you – were discovered. Anyone could do it, and everyone did. But then everything changed. And whether you know it or not, it's a marketer's dream.

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Topics: Thought Leadership, Social Selling, Content Creation, B2B Content Strategy, Video Marketing, Publications, Podcasts

Winning at the Sport of Content Marketing

Posted by Kevin McInerny on January 31
 

As the Super Bowl approaches, the single most important game in the National Football League and one of the most iconic sporting events in the world, we can see just how alike sports and marketing really are. How are these teams preparing for the biggest game of the year? They are using their data to develop a winning strategy that gives them their competitive edge. They are watching film and seeing which plays will be successful against their opponents. Content marketing, surprisingly to some, should be treated in the same fashion.

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Topics: Thought Leadership, B2B Marketing, Content Marketing, Content Marketing Statistics, B2B Content Strategy

Five Marketing Trends to Watch in 2019

Posted by Kevin McInerny on January 28

It seems with each passing year that the rate of change in business is accelerating. This is especially true when it comes to marketing products and services. In this rapidly evolving world, it can be difficult to make predictions, but here are five marketing trends to keep an eye on in 2019.

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Topics: Thought Leadership, B2B Industry News, Marketing, Digital Marketing, Marketing and Sales, Content Marketing Statistics, B2B Content Strategy, Marketing Across Verticals, Video Marketing

How Thought Leadership Drives Life Long Learning

Posted by Kevin McInerny on January 25

Every day, industry professionals get up and go to work striving to become the expert in their respective field. But not every industry professional goes out of their way on a daily basis to actively learn about or interact with industry leaders and events. You may ask; isn't the daily grind enough to stay thoughtful on and engaged with your industry? Brandon Pfluger, Business Development Manager at MarketScale, doesn't think so.

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Topics: B2B Market, Content Creation, B2B Branding,, Content Marketing Statistics, B2B Content Strategy

Elevating Your Brand to Celebrity Status

Posted by Kevin McInerny on January 18
 

Branding is more than just a logo in 2019. It's the way that customers recognize and experience your business. With social media being the easiest and most cost effective way to reach any audience, branding your business on those platforms is crucial. What's the best example to turn to for successful, engaging branding? Celebrity twitter might have the answer.

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Topics: B2B Market, Content Creation, B2B Branding,, Content Marketing Statistics, B2B Content Strategy

MarketScale in Dubai for Video Production at Gulfood 2018

Posted by Josh Brummett on March 1

MarketScale just completed one of its most exciting assignments of all time, filming in Dubai, UAE, in February at the Gulfood show. The memorable event, which took place from February 17th through the 21st at the Dubai World Trade Center, is an annual celebration of the global food and beverage community—a chance for innovators and industry thought leaders to gather and connect.

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Topics: Video, Content Creation, B2B Content Strategy

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