Brands undoubtedly experience ebbs and flows influenced by a variety of factors, many outside of the control of anyone. And right now, more than any other time in recent memory, many businesses are experiencing unexpected changes. So how does a brand adapt? While branding doesn’t have a singular strategy, and there is no set formula for new challenges - it’s important for brands and marketers to continually adapt and understand their audience.
The way consumers approach entertainment is increasingly being driven by live video.
Though sports have leveraged the power of “you had to be there” for years (in 2019, 14 of the top 20 primetime telecasts were sports), today’s digital-native consumers come to expect live, as-it-happens looks at everything they want to consume.
And B2B is no different.
Oftentimes in business we complain about too much data. But for marketers in newer companies, often there is no data to inform decisions. So how do marketing strategies change between established brands and startups?
Content is undoubtedly still king when it comes to marketing. Yet, sometimes marketers still question, why?
It's one of the most cliche phrases in marketing, yet undeniably true. Content is king. But as more mediums add to the vastness of content - how as a marketer do you create content to stay relevant and influence the buying cycle?
Marketing used to be simple, or so it seemed. Write a blog. Post a blog. Wait for Google to index the blog. And suddenly your company, your products, and you – were discovered. Anyone could do it, and everyone did. But then everything changed. And whether you know it or not, it's a marketer's dream.
As the Super Bowl approaches, the single most important game in the National Football League and one of the most iconic sporting events in the world, we can see just how alike sports and marketing really are. How are these teams preparing for the biggest game of the year? They are using their data to develop a winning strategy that gives them their competitive edge. They are watching film and seeing which plays will be successful against their opponents. Content marketing, surprisingly to some, should be treated in the same fashion.
It seems with each passing year that the rate of change in business is accelerating. This is especially true when it comes to marketing products and services. In this rapidly evolving world, it can be difficult to make predictions, but here are five marketing trends to keep an eye on in 2019.
Every day, industry professionals get up and go to work striving to become the expert in their respective field. But not every industry professional goes out of their way on a daily basis to actively learn about or interact with industry leaders and events. You may ask; isn't the daily grind enough to stay thoughtful on and engaged with your industry? Brandon Pfluger, Business Development Manager at MarketScale, doesn't think so.