It's one of the most cliche phrases in marketing, yet undeniably true. Content is king. But as more mediums add to the vastness of content - how as a marketer do you create content to stay relevant and influence the buying cycle?
Marketing used to be simple, or so it seemed. Write a blog. Post a blog. Wait for Google to index the blog. And suddenly your company, your products, and you – were discovered. Anyone could do it, and everyone did. But then everything changed. And whether you know it or not, it's a marketer's dream.
As the Super Bowl approaches, the single most important game in the National Football League and one of the most iconic sporting events in the world, we can see just how alike sports and marketing really are. How are these teams preparing for the biggest game of the year? They are using their data to develop a winning strategy that gives them their competitive edge. They are watching film and seeing which plays will be successful against their opponents. Content marketing, surprisingly to some, should be treated in the same fashion.
It seems with each passing year that the rate of change in business is accelerating. This is especially true when it comes to marketing products and services. In this rapidly evolving world, it can be difficult to make predictions, but here are five marketing trends to keep an eye on in 2019.
Every day, industry professionals get up and go to work striving to become the expert in their respective field. But not every industry professional goes out of their way on a daily basis to actively learn about or interact with industry leaders and events. You may ask; isn't the daily grind enough to stay thoughtful on and engaged with your industry? Brandon Pfluger, Business Development Manager at MarketScale, doesn't think so.
Branding is more than just a logo in 2019. It's the way that customers recognize and experience your business. With social media being the easiest and most cost effective way to reach any audience, branding your business on those platforms is crucial. What's the best example to turn to for successful, engaging branding? Celebrity twitter might have the answer.
MarketScale just completed one of its most exciting assignments of all time, filming in Dubai, UAE, in February at the Gulfood show. The memorable event, which took place from February 17th through the 21st at the Dubai World Trade Center, is an annual celebration of the global food and beverage community—a chance for innovators and industry thought leaders to gather and connect.
The Internet of Things is starting to play an important role in hospital lighting and control systems. LED technology is expected to leverage the Internet of Things (IoT) for smart building solutions. As a result, hospitals are changing from legacy systems to LED systems that offer varying levels of automation. LED light sources are able to fine-tune both the light levels and types of lighting needed in health care facilities.
History of Video in the Industry: In 1981, MTV launched the prophetic one hit wonder, “Video Killed the Radio Star”. Remembered by its catchy tune but personified by the sentiment that traditional media was dead. The lyrics, “Rewritten by machine on new technology” seems timeless as marketer’s struggle to adapt to new technologies in the B2B domain in 2017. With an ever-cluttered advertising space, how do companies differentiate themselves in content marketing. The answer is video. From a study done by Animoto, 4 times as many customers would rather watch a video about a product than read about it. The concept of video marketing originated on the television screen in the 1940’s. However, the 21st century has been defined by a different black mirror: the cell phone. The dot com boom brought about the great social media companies that occupy our every waking moment. YouTube, Facebook, and Instagram make up the conglomerate that governs both social and video marketing today.