Real Estate For Sale Signs: A Content Marketing Opportunity

Posted by Nick Greco on September 6


The humble For Sale sign is such a fixture in residential neighborhoods that you barely notice it. It’s the only thing in real estate that seems to never evolve, as the changes in real estate have mostly been digital. Often consumers find interesting properties online before seeking a realtor, which creates a more informed marketplace. And with so many photos and 360 tours available at their fingertips, consumers can see attributes of a home they like or dislike before visiting a property.

But despite a ton of property-specific content, sellers often struggle to differentiate or command a premium, beyond the externalities within their specific sub-market. Neighborhood comps and price-per-square foot largely dictate what a house will sell for. Location, location, location wins almost every time.

Because its pricing is efficiently driven by the market, it could be argued that real estate is largely a commodity. But any good marketer knows that the goal is to escape commoditization through differentiation—and find buyers who appreciate your product’s premium differentiators.

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Topics: B2B Content, B2B Content Strategy

Content Marketing with 3D Product Animation

Posted by Denis McInerny on July 11

B2B marketers are leveraging new mediums to demonstrate their technology, premium differentiators, and profitably grow within key markets. We work in a digital world with every brand's constant stream of content competes across platforms ranging from social media, to blogs and industry events. No matter what industry you are in, it's important for your brand to have a regular schedule of video, social media, and anything possible to engage with your customers and prospects. But the reality is that some products require marketers to go to greater lengths to explain. Some products jump off the page and demand an awesome video while others may require more technical content demonstrating specifications, features and engineering detail. What is the solution for these more technical products? 

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Topics: B2B Marketing, B2B Content Strategy, animation, 3D

How to Strategize Content Writing for (Distracted) Online Reading Styles (Infographic)

Posted by Owen Matson, Ph.D. on April 25
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Topics: Content Strategy, Content Writing, Content Marketing, B2B Content Writing, B2B Content Strategy

One Brand, Many Targets: Developing Content Across Verticals

Posted by Owen Matson, Ph.D. on April 24

Marketers know all-too-well that a successful content strategy requires the ability to engage a target audience.  Engaging a single audience is challenging enough, but brands often target markets in multiple verticals.  As a result, Marketers commonly grapple with greater challenges.

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Topics: B2B Content, B2B Digital Marketing, B2B Content Strategy, Marketing Across Verticals

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