The Importance of Education in Marketing

Posted by Lauren Farrell on November 4

alphabet-conceptual-education-266185Today in the digital age we are inundated with information and therefore the way people are persuaded has evolved. It's imperative that marketers authentically answer what problem your business solving for, and what its value is.

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Topics: B2B Digital Marketing, Influencer Marketing, Marketing Strategy, Maverick of Marketing

Talking the Talk with Conversational Marketing

Posted by Lauren Farrell on September 4

Conversational Marketing: Talking the Talk

with Kevin McInerny, Sales Operations Manager and Lauren Farrell, Senior Director of Marketing

Thursday, September 5th - 2:00 pm et/11:00 am pt

Register Today!

 

Today, everyone wants what they want, when they want it. 

Customers expect real-time experiences, yet how many visitors on your website do you engage with?

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Topics: B2B Digital Marketing, Conversational Marketing, Marketing Strategy

Digital Marketing for Digital Platforms & Beyond

Posted by Daniel Litwin on December 18

 

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Topics: B2B Marketing, B2B Digital Marketing, Digital Marketing

The Five Goals of Social Media Marketing

Posted by Daniel Litwin on December 12

 

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Topics: Social Media Marketing, B2B Digital Marketing, B2B Social Media Marketing, Digital Marketing, Continuing Education

Marketing from the Palm of your Hand

Posted by Daniel Litwin on September 28

 

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Topics: B2B Digital Marketing, Food and Beverage, Marketing, anayltics, Continuing Education, Hospitality

AVIXA's Own Brad Grimes Discusses Human-Centered Design on the MarketScale Pro AV Podcast

Posted by Denis McInerny on July 11

 

 
Sometimes, technology just moves too quickly. By the time one new thing is integrated, the next big industry-shaker comes along and puts a new challenge on the table. Brad Grimes, Senior Director of Communications for AVIXA, comes on the podcast to tell us how the Pro AV industry is taking a breather and refocusing on the experience of their services and how to adapt innovative solutions to each specific market.
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Topics: B2B Digital Marketing, Professional A/V

How the World Learns: The Power of Video for NBA Stars and B2B Content Marketing

Posted by Denis McInerny on May 22

Digital natives love YouTube, devouring hours of video daily. It’s even making them better at what they do. Take the story of Jayson Tatum, star of the Boston Celtics, featured in the Wall Street Journal. While his youth certainly has a lot to do with his ability on the court, his age also gives him different tools than those of the generations before him. He grew up watching YouTube videos. To be more precise, he didn’t just watch them. He studied them. That’s how people learn today. If you want to know how to do something or become better at it, there’s bound to be thousands, if not millions, of videos to help you.

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Topics: Video, B2B Digital Marketing, B2B Content Writing, Digital Marketing

Videoblog: Evan Bentley Talks Content Marketing

Posted by Denis McInerny on April 12
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Topics: B2B Digital Marketing, Video Marketing

Why it's More than "Content."

Posted by Owen Matson, Ph.D. on April 24

Somehow, the vast variety and scope of information created and published online has been condemned to reductive summary in the vacuous designation "content."  We may be stuck with the word.  Ubiquitous usage of the term has too deeply embedded itself into the culture and practices surrounding the production and consumption of online work.

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Topics: B2B Content, B2B Digital Marketing, Content Writing, Content Marketing, B2B Content Writing

One Brand, Many Targets: Developing Content Across Verticals

Posted by Owen Matson, Ph.D. on April 24

Marketers know all-too-well that a successful content strategy requires the ability to engage a target audience.  Engaging a single audience is challenging enough, but brands often target markets in multiple verticals.  As a result, Marketers commonly grapple with greater challenges.

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Topics: B2B Content, B2B Digital Marketing, B2B Content Strategy, Marketing Across Verticals

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