Today in the digital age we are inundated with information and therefore the way people are persuaded has evolved. It's imperative that marketers authentically answer what problem your business solving for, and what its value is.
Conversational Marketing: Talking the Talk
Thursday, September 5th - 2:00 pm et/11:00 am pt
Today, everyone wants what they want, when they want it.
Customers expect real-time experiences, yet how many visitors on your website do you engage with?
Digital natives love YouTube, devouring hours of video daily. It’s even making them better at what they do. Take the story of Jayson Tatum, star of the Boston Celtics, featured in the Wall Street Journal. While his youth certainly has a lot to do with his ability on the court, his age also gives him different tools than those of the generations before him. He grew up watching YouTube videos. To be more precise, he didn’t just watch them. He studied them. That’s how people learn today. If you want to know how to do something or become better at it, there’s bound to be thousands, if not millions, of videos to help you.
Somehow, the vast variety and scope of information created and published online has been condemned to reductive summary in the vacuous designation "content." We may be stuck with the word. Ubiquitous usage of the term has too deeply embedded itself into the culture and practices surrounding the production and consumption of online work.
Marketers know all-too-well that a successful content strategy requires the ability to engage a target audience. Engaging a single audience is challenging enough, but brands often target markets in multiple verticals. As a result, Marketers commonly grapple with greater challenges.