On this episode of the Maverick of Marketing radio show host Shannon Maverick, talks with Carlos Haddad, VP & GM of Sales, Marketing and Business Development of the Americas and Europe for Watts Water Technologies.
Account-based marketing is a simple concept – when companies decide to leverage the strategy, they treat individual prospects and customers as their own markets, providing individualized content, campaigns and more.
Inc. released its inaugural list of fastest growing private companies in Texas, naming MarketScale 67th. With growth of 220% in just two years, we are incredibly proud to help lead our industry in our home state.
Why is creativity so vital for B2B companies today, when traditionally it has been ignored - leading to many companies being labeled as mundane or boring?
Expectations drive the stereotypes that often divide sales and marketing departments. Sales expects marketing to create a simple message and deliver qualified leads, and marketing thinks sales wants them to do the work while they travel and entertain.
These assumptions complicate things. But is the divide overhyped?
Today in the digital age we are inundated with information and therefore the way people are persuaded has evolved. It's imperative that marketers authentically answer what problem your business solving for, and what its value is.
Conversational Marketing: Talking the Talk
Thursday, September 5th - 2:00 pm et/11:00 am pt
Today, everyone wants what they want, when they want it.
Customers expect real-time experiences, yet how many visitors on your website do you engage with?