Tips for Networking on LinkedIn--Infographic

Posted by Owen Matson, Ph.D. on Apr 19, 2017 3:22:23 PM

Want to grow your network on LinkedIn?  Check out this infographic!

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Topics: LinkedIn, B2B Digital Marketing, B2B Social Media Marketing, Content Marketing, Networking

Why B2B Content Marketing?

Posted by Owen Matson, Ph.D. on Apr 19, 2017 11:39:26 AM

How do B2B Brands Benefit from Content Marketing?  Check out the Stats on this Infographic...

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Topics: B2B Content, B2B Digital Marketing, Infographics, Content Marketing Statistics

The Value of Infographics in B2B Marketing

Posted by Owen Matson, Ph.D. on Apr 19, 2017 11:17:02 AM

The Value of Infographics in B2B Marketing

Infographics have emerged in status from powerful option to essential strategy. Consider the stats:

  • According to Hubspot, "blog articles that included infographics generated an average of 178% more inbound links and 72% more views than all other posts." 
  • Demand for infographics has increased 800% in the past year.
  • Infographics are liked and shared on social media 3X more than other any other type of content. -MassPlanner

The most powerful infographics do more than simply present information; they can telegraph a complex story in simple visual terms to a broad range of audiences in creative and engaging ways.

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Topics: B2B Marketing, B2B Content, B2B Digital Marketing, Content Marketing, Infographics

How to Differentiate Your Brand Voice: Some Essential, if Unusual, Tips.

Posted by Owen Matson, Ph.D. on Apr 4, 2017 6:29:54 PM

How to Differentiate Your Brand Voice: Some Essential Tips

 

 

When it comes to authentic branding, whatever else you do, I highly recommend NOT referring to your brand’s “value proposition” as a “quality solution.”

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Topics: Differentiators, B2B Content, B2B Digital Marketing, Content Writing, B2B Brand Writing, Style, Brand Voice, B2B Content Writing, Tone, Brand Writing, Brand Style Guide

Studies Suggest Marketers Confront Increasing Stress: Here's Some Tips to Help Manage Content Creation

Posted by Owen Matson, Ph.D. on Apr 3, 2017 2:10:25 PM

Stressed by the Demand to Create all that Content? 

If the answer is "yes," you're not alone.  Studies show that marketers are undergoing increased job stress.  And it's no wonder, given the increased complexity of the work.  Marketers face many challenges today: High growth expectations, hyper competition in crowded market places, and the digital and social-media revolution. What’s more, growing pressure from the C-suite to implement marketing return on investment measures as a way to track and evaluate marketing success is increasing the marketer’s workload. Studies show that stress rates for marketers are on the rise.

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Topics: B2B Marketing, B2B Content, Content Strategy, B2B Digital Marketing, Content Marketing, MarketScale B2B Marketing, B2B Content Writing, Content Creation

Quick Tips for Growing Your Network on LinkedIn

Posted by Owen Matson, Ph.D. on Apr 3, 2017 7:00:00 AM

Quick Tips for Growing Your Network on LinkedIn

Anytime someone calls into your office looking for information but is not yet ready to become a customer you should be connecting with them on LinkedIn and nurturing that lead even further. Building these types of connections is a great way to build up your potential client base and connect with a much broader network. LinkedIn has 3 degrees of connections, 1st, 2nd and 3rd, so you have the potential to connect with millions of people.

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Topics: Social Media Marketing, Social Selling, LinkedIn, B2B Digital Marketing, B2B Social Media Marketing

MarketScale Attends 2017 International Wireless Communications Expo

Posted by Owen Matson, Ph.D. on Mar 29, 2017 2:42:44 PM

The 2017 International Wireless Communications Expo

Taking place March 27-31, 2017 in Las Vegas, IWCE is a venue where people can make the human connections they need to be successful, whether it is connecting to a future client, boss, employee or business partner. It is also where people can connect to information about a technology, product or policy that is crucial to success. See innovation at its best and join us for the premier event for communications technology.

MarketScale is there with partnering clients.  After all, digital marketing plays a key role in increadesing the ROI on trade show attendance.  To learn more about how MarketScale can help you leverage the benefits of event marketing, visit our website.

To learn more, visit iwceexpo.com

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Topics: B2B Digital Marketing, Event Marketing, Trade Shows, MarketScale B2B Marketing

MarketScale at The Digital Signage Expo 2017: The Cutting Edge of Spectacle

Posted by Owen Matson, Ph.D. on Mar 29, 2017 1:31:32 PM

At the Cutting Edge of Spectacle... 

Digital Signage Expo is the world’s largest and longest running conference and trade show exclusively dedicated to showcasing innovative digital display and interactive technology solutions for customer and employee communications.

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Topics: B2B Digital Marketing, Event Marketing, Trade Shows, MarketScale B2B Marketing

The How’s and Why’s of B2B Inbound Marketing: A Quick Guide

Posted by Owen Matson, Ph.D. on Mar 29, 2017 11:28:18 AM

The How’s and Why’s of B2B Inbound Marketing

You're probably already blogging and sharing content on social media – key inbound tactics.

Still, inbound marketing’s true power comes from consistency: Align all your B2B marketing strategies with inbound and you'll unlock its full potential.

It helps you build deep, long-lasting relationships with customers, accelerate the sales cycle, and drive sales/marketing alignment. In effect, you win trust using Web content like blogs, whitepapers, and videos to answer prospects' questions and concerns.

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Topics: inbound, Business Communication, B2B Marketing, B2B Content, B2B Digital Marketing, B2B Social Media Marketing, Content Marketing

Content Marketer, by Action if not Job Title: MarketScale Interviews Adam Williams

Posted by Owen Matson, Ph.D. on Mar 29, 2017 10:43:08 AM

Now I am a content marketer, by action if not job title. I get to put content marketing into action because I’ve been given the room to shape my own role and our companies’ marketing path…  What helps to ease that challenge is our leadership is supportive and onboard. I couldn’t ask for more from them. I have the green light and their patience to keep letting this evolve. We all are thinking long term.

—Adam Williams, Head of Marketing, Palo Duro Hardwoods and Lägler North America

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Topics: Creative, B2B Content, B2B Digital Marketing, B2B Brand Writing, Marketer Interview, Marketer Profile, Content Marketing

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