Online Learning Enables Business Continuity and Growth

Posted by MarketScale on April 21

Much has been made of the coronavirus impact on Higher Education. Colleges had to adapt to a business model that didn’t allow for their core service delivery—on-campus teaching—overnight. Ironically, it was the colleges that suddenly had a learning curve. Professors with varying technical aptitudes worked quickly to pivot to an online model for teaching. 

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Topics: B2B Industry News, B2B Market, Digital Marketing, Continuing Education, Online Learning, Digital Transformation, Business Continuity

Experience, Innovation and Disruption In Retail: the 2020 Vision at NRF

Posted by Taylor Raglin on January 7

As a new decade dawns, it’s time to look at how identifying a vision for your business can set you up for continued success in 2020 and beyond.

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Topics: Thought Leadership, B2B Marketing, B2B Industry News, B2B Market, Retail

Five Marketing Trends to Watch in 2019

Posted by Kevin McInerny on January 28

It seems with each passing year that the rate of change in business is accelerating. This is especially true when it comes to marketing products and services. In this rapidly evolving world, it can be difficult to make predictions, but here are five marketing trends to keep an eye on in 2019.

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Topics: Thought Leadership, B2B Industry News, Marketing, Digital Marketing, Marketing and Sales, Content Marketing Statistics, B2B Content Strategy, Marketing Across Verticals, Video Marketing

MarketScale Media: The News Hub for 38 B2B Markets Across 12 Industries

Posted by Owen Matson, Ph.D. on April 3

MarketScale Media: 12 Industries, 38 Markets: The One-Stop-Hub B2B News and Insights

 

Last February, MarketScale Launched its B2B Media Homesite: A one-stop hub for the the latest news and trends informing shaping the world's most vital B2B industries. MarketScale Media provides news and insights relevant to 38 B2B markets across 12 industries. That's a conservative estimate, when one notes the range in topics--from Biotech and Healthcare management, Sustainable Design, A/V Components, Autonomous vehicles, and Digital Signage, the scope of MarketScale's Media Coverage is hard to determine in quantitative terms.  

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Topics: Healthcare Industry, IOT, Professional A/V, Architecture, Building Management, Chemical Science, Biotech, Sciences, Automative Industry Trends, B2B Industry News, Design, Construction Industry, Industrial IoT, MarketScale B2B News, B2B Markets, Engineering, Electrical Engineering, Science, Software and Electronics, Food and Beverage

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