How Thought Leadership Drives Life Long Learning

Posted by Kevin McInerny on January 25

Every day, industry professionals get up and go to work striving to become the expert in their respective field. But not every industry professional goes out of their way on a daily basis to actively learn about or interact with industry leaders and events. You may ask; isn't the daily grind enough to stay thoughtful on and engaged with your industry? Brandon Pfluger, Business Development Manager at MarketScale, doesn't think so.

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Topics: B2B Market, Content Creation, B2B Branding,, Content Marketing Statistics, B2B Content Strategy

Elevating Your Brand to Celebrity Status

Posted by Kevin McInerny on January 18
 

Branding is more than just a logo in 2019. It's the way that customers recognize and experience your business. With social media being the easiest and most cost effective way to reach any audience, branding your business on those platforms is crucial. What's the best example to turn to for successful, engaging branding? Celebrity twitter might have the answer.

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Topics: B2B Market, Content Creation, B2B Branding,, Content Marketing Statistics, B2B Content Strategy

Old Dominion University Professor Yuping Liu-Thompkins, PH.D. Says Stricter Loyalty Programs Means More Loyal Customers

Posted by Daniel Litwin on November 27
 
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Topics: B2B Market, Digital Marketing, Analytics, Continuing Education

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