Much has been made of the coronavirus impact on Higher Education. Colleges had to adapt to a business model that didn’t allow for their core service delivery—on-campus teaching—overnight. Ironically, it was the colleges that suddenly had a learning curve. Professors with varying technical aptitudes worked quickly to pivot to an online model for teaching.
Topics: B2B Industry News, B2B Market, Digital Marketing, Continuing Education, Online Learning, Digital Transformation, Business Continuity
As a new decade dawns, it’s time to look at how identifying a vision for your business can set you up for continued success in 2020 and beyond.
Topics: Thought Leadership, B2B Marketing, B2B Industry News, B2B Market, Retail
Every day, industry professionals get up and go to work striving to become the expert in their respective field. But not every industry professional goes out of their way on a daily basis to actively learn about or interact with industry leaders and events. You may ask; isn't the daily grind enough to stay thoughtful on and engaged with your industry? Brandon Pfluger, Business Development Manager at MarketScale, doesn't think so.
Topics: B2B Market, Content Creation, B2B Branding,, Content Marketing Statistics, B2B Content Strategy
Branding is more than just a logo in 2019. It's the way that customers recognize and experience your business. With social media being the easiest and most cost effective way to reach any audience, branding your business on those platforms is crucial. What's the best example to turn to for successful, engaging branding? Celebrity twitter might have the answer.
Topics: B2B Market, Content Creation, B2B Branding,, Content Marketing Statistics, B2B Content Strategy
